• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
MagazineAI

Why A.I. Is Business’s Next Frontier

By
Clifton Leaf
Clifton Leaf
Down Arrow Button Icon
By
Clifton Leaf
Clifton Leaf
Down Arrow Button Icon
October 22, 2018, 6:30 AM ET
Add Fortune on Google for similar content.

SOMETHING EXTRAORDINARY HAPPENED while we weren’t looking: business caught up with science fiction. That’s the message of Fortune’s cover package this issue—which explores how companies around the world are streamlining, speeding up, error-proofing, and otherwise reinventing their daily operations with the help of a versatile, futuristic tool.

Financial institutions such as HSBC and Danske Bank are using it to get better at fighting money laundering and fraud—and a slew of mortgage lenders already use it to predict loan default rates. Vodafone, Nielsen, and Unilever are using it to find job applicants with more fine-tuned social and emotional sensitivities. And Airbus used it to design an interior partition on its A320 jet—arriving at a structure that was scarcely half the weight of the previous version.

That tool is artificial intelligence—or A.I., as it’s now universally known. And though its capabilities and limitations are only barely understood, companies large and small aren’t waiting to test it out. Home Depot is feeding vast amounts of store transaction data into a deep-learning algorithm to help figure out what’s frustrating do-it-yourselfers (and what else the store can sell them to fix the problem). BMW and Mercedes-Benz are using A.I.-fueled collaborative robots, or “cobots,” to turn their human car assemblers into “Ironman” superworkers. And Swiss investment bank UBS teamed up with IBM Watson and a New Zealand startup to “digitally clone” its chief economist Daniel Kalt so that the avatar Kalt could “interact with clients just as he would in the flesh,” Fortune’s McKenna Moore reports.

For this special package, our reporting staff delved deep into the industries they cover to learn more about how A.I. has been transforming business. We highlight 25 great examples, but you’ll find others as well throughout the issue.

In an introductory essay to that package, A.I. pioneer and venture capitalist Kai-Fu Lee, who is also a veteran of Apple, Microsoft, and Google, says we’re now immersed in not just one wave of A.I. but rather four simultaneously—each “with different starting points and velocity” . The A.I. feeding off the vast repository of Internet data is driving a second wave of business process–focused A.I., which is being enhanced further by a wealth of sensors that are now giving intelligent machines the ability to hear, see, and feel. Together, these three waves are building to an age of “autonomous A.I.” That, of course, is the realm of self-driving cars and other autonomous devices—machines that can make decisions about how to move themselves through space.

This sudden confluence of machine-learning advances, Lee acknowledges, comes with no shortage of challenges for us slower-learning humans—from issues of privacy and security to inherent biases and unavoidable job displacement. But as our special report reveals, this new algorithmic science is also making business smarter, better, and more efficient in the process.

Some companies, naturally, are more poised to embrace the future than others. As Fortune discovered with the help of consultancy BCG, there is something in the DNA of forward-thinking firms that drives them to invest proactively in their businesses, adapt quickly to change, and attract workforces that have that same mindset. For the second year in a row, we’ve highlighted dozens of those companies—a list we call our Future 50.

At the very top of that ranking is enterprise software-maker Workday, run by cofounder Aneel Bhusri. So what exactly gives this California company a line to the future? That’s where the supernatural intelligence of Fortune executive editor Adam Lashinsky comes in.

Enjoy tomorrow. It turns out it’s already here.

A version of this article appears in the November 1, 2018 issue of Fortune with the headline “The Next Frontier.”

About the Author
By Clifton Leaf
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest from the Magazine

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest from the Magazine

Europe must take opportunity to ‘dream bigger’ if it’s to seize its innovation moment
Magazineeuropean economy
Europe must take opportunity to ‘dream bigger’ if it’s to seize its innovation moment
By Francesca CassidyJune 22, 2026
10 days ago
REE Corp. chair Nguyen Thi Mai Thanh spent 40 years navigating Vietnam’s economy. Here’s what she thinks comes next
MagazineVietnam
REE Corp. chair Nguyen Thi Mai Thanh spent 40 years navigating Vietnam’s economy. Here’s what she thinks comes next
By Nicholas GordonJune 16, 2026
16 days ago
Vietnam is becoming the hottest tourist hotspot in Southeast Asia—and trying to avoid Thailand’s mistakes
Magazinetourism
Vietnam is becoming the hottest tourist hotspot in Southeast Asia—and trying to avoid Thailand’s mistakes
By Angelica AngJune 16, 2026
16 days ago
More than manufacturing: Vietnam has hopes to become Asia’s next cultural powerhouse
MagazineMedia
More than manufacturing: Vietnam has hopes to become Asia’s next cultural powerhouse
By Lee WilliamsonJune 16, 2026
16 days ago
Vietnam’s economy is one of the fastest-growing in the world. Can it make the leap into the ranks of middle-income countries?
MagazineVietnam
Vietnam’s economy is one of the fastest-growing in the world. Can it make the leap into the ranks of middle-income countries?
By Nicholas GordonJune 16, 2026
16 days ago
The Southeast Asia 500 has a new engine: Vietnam
MagazineSoutheast Asia 500
The Southeast Asia 500 has a new engine: Vietnam
By Andrew StaplesJune 15, 2026
16 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
22 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
20 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
16 hours ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.