Like the company’s first Nordstrom Local, which opened in West Hollywood, Los Angeles in October 2017, these smaller neighborhood hubs will not be retail shops as much as experiential locations that offer services like tailoring, manicures, returns, same-day online purchase pick-up, and personal stylists.
Unlike a 140,000 square foot department store, the Brentwood location will be 1,200 square feet, and the downtown stop will be 2,200 square feet.
“We’re learning a lot from customers through our first Nordstrom Local store on Melrose and we’re looking forward to learning even more from the addition of the Brentwood and downtown L.A. locations,” Shea Jensen, Nordstrom’s senior vice president of customer experiences, said in a statement. “We think there are more ways to serve customers on their terms and we are looking forward to introducing Nordstrom Local to customers who live in these neighborhoods.”
Los Angeles is Nordstrom’s largest market, with 4 million customers and 16 stores, but according to Fast Company, which first reported the news, the retailer is also eyeing the New York City market, though there’s no set address. Fortune reached out to Nordstrom for more information.
Nordstrom, along with other department stores, must adapt to compete with online shopping. With Nordstrom Local the company’s strategy seems to be centered on convenience and services.
“Through our local market strategy, we’re combining the scale of our national infrastructure with our local assets of people, product, and place to help reimagine the shopping experience for our customers,” Ken Worzel, president of Nordstrom.com and chief digital officer, said in a release.
Nordstrom’s call with investors is scheduled for Tuesday, July 10, and according to CNBC they will get a tour of the Melrose location.