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Daniela Sirtori

Stay informed with Daniela Sirtori’s coverage and analysis.

Starbucks beefs up hiring process in search for best baristas
RetailStarbucks beefs up hiring process in search for best baristas
By Daniela Sirtori and BloombergJune 30, 2025
Starbucks is changing how it charges for extra syrups, matcha powder
FinanceStarbucks is changing how it charges for extra syrups, matcha powder
By Daniela Sirtori and BloombergJune 25, 2025
Starbucks logo is seen on a coffee cup inside the chain's coffee shop on June 9, 2025 in Hangzhou, Zhejiang Province of China.
RetailRFK Jr. says Starbucks CEO pledged healthier menu options
By Daniela Sirtori and BloombergJune 19, 2025
Starbucks baristas strike over dress code, signal more walkouts
RetailStarbucks baristas strike over dress code, signal more walkouts
By Daniela Sirtori and BloombergMay 13, 2025
A Starbucks Coffee store in Lisbon, Portugal, on August 24, 2024.
RetailStarbucks seeks to slash million-dollar store upgrade costs
By Daniela Sirtori and BloombergMay 1, 2025
The outside of a Chipotle
RetailChipotle is opening up in Mexico in first foray into Latin America
By Daniela Sirtori and BloombergApril 21, 2025
Starbucks names new CFO in latest leadership overhaul
LeadershipStarbucks names new CFO in latest leadership overhaul
By Bloomberg and Daniela SirtoriMarch 4, 2025
Lights illuminate the logo of Colonel Sanders, founder of the Kentucky Fried Chicken fast food restaurant KFC outside a branch which is next door to McDonald's restaurant, on December 24, 2024 in Taunton, England.
RetailKFC parent to relocate some corporate staff, centralize offices
By Daniela Sirtori and BloombergFebruary 18, 2025
Starbucks CEO Brian Niccol
RetailStarbucks bets on mugs, macchiato art in test of CEO’s vision
By Bloomberg and Daniela SirtoriJanuary 28, 2025
Starbucks CEO awarded $96 million in first few months on job
LeadershipStarbucks CEO awarded $96 million in first few months on job
By Daniela Sirtori and BloombergJanuary 25, 2025
Starbucks threatens to fire staff who don’t come back to office
LeadershipStarbucks threatens to fire staff who don’t come back to office
By Daniela Sirtori, Matthew Boyle and BloombergOctober 28, 2024
Chipotle workers are seen fulfilling orders.
TechChipotle’s new AI recruiter aims to cut hiring time by 75%
By Daniela Sirtori and BloombergOctober 22, 2024
Former Starbucks CEO Howard Schultz testifies before the Senate in 2023.
RetailStarbucks phases out Schultz’s beloved pastry brand
By Daniela Sirtori and BloombergSeptember 26, 2024
A Starbucks Coffee store in Lisbon, Portugal. The logo is clearly visible.
RetailStarbucks CEO wants workers in office but won’t give mandates: ‘We’re all adults here’
By Daniela Sirtori and BloombergSeptember 19, 2024
The image shows a busy Starbucks storefront with a crowd of people walking past in both directions. The familiar Starbucks logo with the mermaid is prominently displayed above the entrance. Some people are exiting the store while others are walking by on the street, with a mix of blurred motion capturing the bustling urban environment. The setting appears to be in a city, with a nearby brightly lit shop visible in the background.
RetailStarbucks CEO creates new role to help revive coffeehouse vibe
By Daniela Sirtori and BloombergSeptember 16, 2024
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