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Daniela Sirtori

Stay informed with Daniela Sirtori’s coverage and analysis.

Chipotle workers are seen fulfilling orders.
Tech
Chipotle’s new AI recruiter aims to cut hiring time by 75%
By Daniela Sirtori and BloombergOctober 22, 2024
Former Starbucks CEO Howard Schultz testifies before the Senate in 2023.
Retail
Starbucks phases out Schultz’s beloved pastry brand
By Daniela Sirtori and BloombergSeptember 26, 2024
A Starbucks Coffee store in Lisbon, Portugal. The logo is clearly visible.
Retail
Starbucks CEO wants workers in office but won’t give mandates: ‘We’re all adults here’
By Daniela Sirtori and BloombergSeptember 19, 2024
The image shows a busy Starbucks storefront with a crowd of people walking past in both directions. The familiar Starbucks logo with the mermaid is prominently displayed above the entrance. Some people are exiting the store while others are walking by on the street, with a mix of blurred motion capturing the bustling urban environment. The setting appears to be in a city, with a nearby brightly lit shop visible in the background.
Retail
Starbucks CEO creates new role to help revive coffeehouse vibe
By Daniela Sirtori and BloombergSeptember 16, 2024
Former Chipotle boss Brian Niccol takes over Starbucks with long to-do list of problems
Leadership
Former Chipotle boss Brian Niccol takes over Starbucks with long to-do list of problems
By Daniela Sirtori and BloombergSeptember 9, 2024
Brian Niccol
Finance
Starbucks’ incoming CEO Brian Niccol will immediately have more power than ousted boss Laxman Narasimhan
By Daniela Sirtori and BloombergAugust 23, 2024
Barista making a fancy coffee
Retail
Starbucks is so desperate for sales it’s pulling out the big guns—the pumpkin spice latte—earlier than ever before
By Daniela Sirtori and BloombergAugust 21, 2024
Brian Niccol
Retail
Starbucks poaches Chipotle CEO Brian Niccol in surprise leadership shake-up
By Daniela Sirtori and BloombergAugust 13, 2024
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