• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
TechBest Companies

Apple’s Promise for the Future a Boost to Mac Business

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
April 8, 2017, 9:45 AM ET
<h1>Mac Pro</h1>
It had been a while since users of Apple's top-of-the-line desktops had something truly new to cheer. A very long while: the current "cheese grater" design dates back to before Apple made the switch to Intel-based CPUs in 2006. So it was a treat to meet an all-new design for the desktop line. "This product is so cool," said Apple's Phil Schiller, "I'm going to go over the top." Then the lights dimmed and a dramatic video introduced the radical new design.

Taking up one-eighth the volume of current Mac Pros, the new machines are black and cylindrical. They look like a cross between a trash can and a bear canister -- but much sleeker. "Can't innovate anymore my ass," Schiller said to raucous applause before unspooling an impressive list of technical specifications. He didn't reveal a price, but said the machines would be made in the USA and become available later this year.
<h1>Mac Pro</h1> It had been a while since users of Apple's top-of-the-line desktops had something truly new to cheer. A very long while: the current "cheese grater" design dates back to before Apple made the switch to Intel-based CPUs in 2006. So it was a treat to meet an all-new design for the desktop line. "This product is so cool," said Apple's Phil Schiller, "I'm going to go over the top." Then the lights dimmed and a dramatic video introduced the radical new design. Taking up one-eighth the volume of current Mac Pros, the new machines are black and cylindrical. They look like a cross between a trash can and a bear canister -- but much sleeker. "Can't innovate anymore my ass," Schiller said to raucous applause before unspooling an impressive list of technical specifications. He didn't reveal a price, but said the machines would be made in the USA and become available later this year.

It’s hard to believe, but Apple’s past week was dominated by a topic the company hasn’t discussed much in recent memory: Mac desktops.

In a possible bid to allay customer (and shareholder) fears this week, Apple executives made the unorthodox decision to take the wraps off the company’s plans for a new Mac Pro and new iMacs. The notoriously secretive Apple, which typically doesn’t announce new products until it holds a special press event, even acknowledged that it might have disappointed some customers with its high-end Mac Pro desktop.

This is Fortune’s weekly roundup of the biggest Apple news this week. To see last week’s roundup, click here.

Those announcements aside, Apple’s week was rather quiet with only a couple iPhone rumors and talk of the company possibly delivering a premium television bundle as part of a broader effort aimed at attracting cord-cutters who want to break away from television or satellite TV subscriptions.

Still, it was a notable week for Apple , and one that suggests big things are coming from the iPhone maker in the next couple of years.

Get Data Sheet, Fortune’s technology newsletter

Read on for more:

  1. Apple executives told reporters in an interview this week that it’s working on a major Mac Pro update that could reach store shelves as early as next year. The Mac Pro could come with a modular design that lets users swap components in and out, as well as high-end components to help it keep pace with high-powered Windows desktops. Additionally, the Apple executives said that Apple has new iMacs planned for this year, including one that would target professional users.
  2. A report this week out of Korea suggests Apple has signed a two-year, $9 billion deal with Samsung Display, which will deliver up to 92 million display panels in a possible iPhone update. Samsung Display will reportedly deliver organic light-emitting diode (OLED) panels that curve on the sides and deliver better picture quality than the liquid crystal display (LCD) technology Apple has traditionally used in its iPhones. The OLED panels could be offered as soon as this year in a rumored device believed to be known as the iPhone 8, iPhone X, or iPhone Edition.
  3. Apple is said to be working on a new smartwatch to be known as Apple Watch Series 3. While details on the device are unknown, a report this week said it’ll ship sometime in the second half of 2017. Apple could also keep the Apple Watch Series 2 on store shelves when the Series 3 launches.
  4. Apple is reportedly in talks with HBO, Showtime, and Starz to sell users access to the networks’ content in a premium bundle. Apple already sells access to the networks’ streaming services separately, but reportedly wants to offer them together as part of a broader push into television-related services.
  5. The iPhone maker was sued this week by Australia’s Competition and Consumer Commission over allegations that it used a software update to disable iPhones with cracked screens fixed by third-party repair shops. The lawsuit alleges Apple intentionally broke iPhones with a software update, forcing consumers into its stores to seek a repair. Apple would then reserve the right to charge customers for a repair, the lawsuit alleges. The agency is seeking fines, injunctions, and other remedies as part of the lawsuit. Apple has yet to respond to the allegations.
  6. Those hoping for a big iPhone update this year might need to wait a bit longer than anticipated. A report out of China’s Economic Daily News says that the rumored iPhone 8 has been delayed to October or November due to complications with the lamination process used to attach the curved OLED screens to the phone. Apple, however, has not confirmed that an iPhone is launching this year, let alone delayed.
  7. Apple’s iPad came in second place in a J.D. Power report on which tablets have the highest consumer satisfaction. Apple’s slate scored an 849 in the study, placing it behind Microsoft’s Surface tablets, which scored 855 out of a possible 1,000.

One more thing…Looking to trade in an iPhone? A new study from used gadget sales site Decluttr says Apple’s handsets lose the least amount of value after one month of use compared to all other smartphones. Still, an iPhone 7 loses 34% of its value after just one month.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

morris
CommentaryEntrepreneurship
My startup hit $200 million ARR. But first I walked away from 2.5 million YouTube subscribers and nearly went bankrupt
By Joel MorrisMay 23, 2026
43 minutes ago
How Grab’s CTO sees the superapp’s push into physical AI and automated driving—and why he uses his competitors’ robots in the office
AITransportation
How Grab’s CTO sees the superapp’s push into physical AI and automated driving—and why he uses his competitors’ robots in the office
By Angelica AngMay 22, 2026
11 hours ago
Trump AI and crpto czar David Sacks sits next to Meta CEO Mark Zuckerberg at a dinner table in the White House as Zuckerberg turns to Sacks and says something.
AIAmerican Politics
Tech billionaires convinced Trump to back off an AI executive order. But much of MAGA favors AI regulation
By Jeremy KahnMay 22, 2026
11 hours ago
James Daunt sits in a booksop, gesturing with both hands and smiling.
AIbooks
Barnes & Noble CEO clarifies the bookseller’s stance on AI-written books after refusing to ban them: ‘This is a straightforward rejection of AI books’
By Sasha RogelbergMay 22, 2026
13 hours ago
A photo taken during the Maroon Bells bicycle ride during Fortune Brainstorm Tech 2019 in Aspen, Colorado. (Photo: Fortune)
InnovationBrainstorm Tech
Fortune Brainstorm Tech 2026 will be brilliant
By Andrew NuscaMay 22, 2026
13 hours ago
satya nadella
AITech
Microsoft reports are exposing AI’s real cost problem: Using the tech is more expensive than paying human employees
By Jake AngeloMay 22, 2026
15 hours ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
2 days ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
3 days ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
3 days ago
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
Success
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
By Emma BurleighMay 22, 2026
16 hours ago
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
AI
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
By Jake AngeloMay 22, 2026
15 hours ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.