• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechPointCloud

Oracle’s Larry Ellison Takes Another Jab At Salesforce CEO Marc Benioff

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
December 16, 2016, 3:52 PM ET
Photographs by Getty Images

Oracle co-founder Larry Ellison continued his years of sparring with rival Salesforce CEO Marc Benioff by claiming that Oracle is likely on a faster trajectory when its comes to delivering software over the Internet.

Oracle, Ellison said, will likely beat Salesforce.com, in delivering $10 billion in annual revenue in this category. That would be a big deal because Oracle came to this software delivery model considerably later than Salesforce.

Somewhat less characteristically, Ellison, the usually bombastic executive chairman and chief technology officer of Oracle (ORCL) didn’t paint this as a blow-out win, however.

“Our cloud applications goal is to be the world’s largest and most profitable SaaS company,” Ellison said on Oracle’s second quarter earnings call on Thursday. “We are growing our cloud business much faster than Salesforce.com and we can beat them to the $10 billion mark, but it’s going to be close.” SaaS, or software as a service, is a tech term for software delivered over the Internet to customers.

Maybe, but last month, Benioff seemed to indicate that Salesforce had already blown by the $10 billion goal, at least in his own mind. On Salesforce’s latest quarterly earnings call in November, Benioff said he the company was “well on the path to reach $20 billion faster than any other enterprise software company.” (Emphasis is mine.)

Regardless of who beats whom, this would be an important symbolic victory. Oracle, like Microsoft (MSFT), IBM (IBM), SAP (SAP) and other older software powers, is moving away from the older model of selling big licenses for software that runs on the customer’s own computers.

Get Data Sheet, Fortune’s technology newsletter.

Customers have voted with their wallets and have shifted to buying software subscriptions—from Salesforce.com, which pioneered this model starting in 1998. Almost every other major business software company founded in the past decade like Workday (WDAY), Zendesk, and Okta deliver their software online.

In this world, the software provider handles the hardware updates, security fixes, software patches, and upgrades at its own data centers—freeing the customer from that worry. Customers typically pay per user and per month, although they also usually pay upfront for a one-year or three-year term. In that way Internet-delivered software isn’t all that different from the old model.

For more on Salesforce, watch:

Benioff kicked off this whole $10-billion-dollar-brag-fest last year with a statement that he wanted Salesforce to be the software company to hit the $10 billion mark faster than any company in history, including those before the SaaS era. Ellison apparently considered that a personal challenge by Benioff, who was once one of his top lieutenants at Oracle. And he pledged to beat Salesforce at its own game.

Now we just have to see how it all plays out.

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

SuccessThe Interview Playbook
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
50 minutes ago
AIthe future of work
‘Godfather of AI’ Geoffrey Hinton predicts 2026 will see the technology get even better and gain the ability to ‘replace many other jobs’
By Jason MaDecember 28, 2025
21 hours ago
Startups & VentureTaxes
California tech founders unload on a proposed state wealth tax that already has some billionaires preparing an escape. ‘I am screwed for life’
By Jason MaDecember 28, 2025
22 hours ago
Innovationspace
NASA’s upcoming moonshot may let astronauts be the first to lay eyes on parts of the lunar far side that were missed by the Apollo program
By Marcia Dunn and The Associated PressDecember 28, 2025
1 day ago
Arts & EntertainmentGen Z
Gen Zers and millennials flock to so-called analog islands ‘because so little of their life feels tangible’
By Michael Liedtke and The Associated PressDecember 28, 2025
1 day ago
Sridhar Ramaswamy is CEO of Snowflake, the AI Data Cloud company.
CommentarySoftware
Snowflake CEO: Big Tech’s grip on AI will loosen in 2026 — plus 6 more predictions that will define the year
By Sridhar RamaswamyDecember 28, 2025
1 day ago

Most Popular

placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
2 days ago
placeholder alt text
Arts & Entertainment
Gen Zers and millennials flock to so-called analog islands 'because so little of their life feels tangible'
By Michael Liedtke and The Associated PressDecember 28, 2025
1 day ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergDecember 28, 2025
1 day ago
placeholder alt text
Banking
Russian official warns a banking crisis is possible amid nonpayments. 'I don’t want to think about a continuation of the war or an escalation'
By Jason MaDecember 27, 2025
2 days ago
placeholder alt text
Real Estate
Paris Hilton took out a mortgage on the $63 million mansion she bought from Mark Wahlberg. Here’s why that’s actually a smart financial decision
By Sydney LakeDecember 28, 2025
1 day ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
7 days ago