• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

1

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
TechGlobal 500

Apple’s Ive Says Macs Aren’t the Right Home for Touchscreens

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
October 31, 2016, 10:02 AM ET
Apple CEO Tim Cook speaks under a graphic of the new MacBook Pro during an Apple media event in Cupertino
Apple CEO Tim Cook speaks under a graphic of the new MacBook Pro during an Apple media event in Cupertino, California, U.S. October 27, 2016. REUTERS/Beck Diefenbach TPX IMAGES OF THE DAY - RTX2QR68Beck Diefenbach — Reuters
Add Fortune on Google for similar content.

For years, folks have been hoping Apple would release a Mac with a touchscreen. But Apple’s design chief Jony Ive has signaled it won’t happen.

Speaking to CNET in an interview, Ive, who leads Apple’s design team, said that Apple considered the possibility of adding touchscreens to its Macs “many, many years ago,” but ultimately decided that Apple computers just weren’t suitable places for a display that could accept finger inputs.

“We just didn’t feel that [the Mac] was the right place for that,” Ive told CNET. “It wasn’t particularly useful or an appropriate application of multitouch.”

Get Data Sheet, Fortune’s technology newsletter

Apple (AAPL) last week unveiled a new MacBook Pro that comes with its new Touch Bar technology. The Touch Bar is a fully functional multitouch strip that sits above the MacBook Pro’s keyboard. From there, users can interact with on-screen software, get contextual information based on what they’re working on, and get word suggestions as they type text from the keyboard. It’s available in both the 13- and 15-inch MacBook Pro sizes, and sits next to a new Touch ID sensor that will allow users to unlock the computer and make payments with Apple Pay.

While the feature has been generally well-received, the MacBook Pro still comes with a standard display that doesn’t support multitouch technology. For years, as Windows PC makers have embedded touchscreens on their laptops and desktops, many have called on Apple to respond with its own line of computers sporting touchscreens. Apple has declined those requests, and instead focused on offering touchscreens on its many mobile products, such as iPhone and iPad.

Exactly why Apple has decided against supporting touchscreens in its Macs is unknown. The notoriously secretive Apple has never said why it makes certain feature decisions and even Ive, who acknowledged that he made the decision years ago, wouldn’t say exactly why in his interview with CNET.

For more about Apple’s new MacBook Pro, watch:

“For a bunch of practical reasons,” he said. “It’s difficult to talk [laughs] without going into a lot of details that puts me starting to talk about things that we are working on. I don’t really want to talk much more about it.”

So, it appears as long as Ive is around—or if the market demand changes and touchscreens become more practical in Macs—those hoping to use their fingers to control macOS will be out of luck.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Tech volatility hits highest since dot-com bust next to S&P 500
Investingtech stocks
Tech volatility hits highest since dot-com bust next to S&P 500
By Bernard Goyder and BloombergJuly 7, 2026
1 hour ago
In this photo illustration, a Sk Hynix logo is displayed on a smartphone with stock market percentages in the background.
AICFO Daily
SK Hynix—which supplies memory chips to Nvidia—is about to test Wall Street’s appetite for the next wave of tech IPOs
By Sheryl EstradaJuly 7, 2026
3 hours ago
Hussein Fazal poses in front of the Super.com NASCAR car
Startups & VentureTerm Sheet
The $1.2 billion startup that wants to become Amazon Prime for savings
By Lily Mae LazarusJuly 7, 2026
4 hours ago
Xbox CEO Asha Sharma at Fortune Brainstorm Tech 2026 in Aspen, Colo. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Microsoft’s Xbox will cut 3,200 jobs and divest five studios
By Andrew NuscaJuly 7, 2026
5 hours ago
j
CommentaryEducation
AI didn’t break higher education—It exposed the credential trap
By Jason BenedictJuly 7, 2026
6 hours ago
Photo: Asha Sharma
North AmericaMarkets
Game over for 20% of Xbox staff as Microsoft hits reset: We ‘didn’t focus on the core business,’ CEO says. ‘We simply spread ourselves too thin.’
By Jim EdwardsJuly 7, 2026
7 hours ago

Most Popular

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
2 days ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
24 hours ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
3 days ago
Current price of oil as of July 6, 2026
Personal Finance
Current price of oil as of July 6, 2026
By Joseph HostetlerJuly 6, 2026
1 day ago
Current price of silver as of Monday, July 6, 2026
Personal Finance
Current price of silver as of Monday, July 6, 2026
By Joseph HostetlerJuly 6, 2026
1 day ago
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
Politics
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
By Catherina GioinoJuly 6, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.