• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

2

A Nobel economist challenged Elon Musk to donate his entire $1T fortune by 2036. Musk's reply: 'I am actually going to do something along these lines'

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

1

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

2

A Nobel economist challenged Elon Musk to donate his entire $1T fortune by 2036. Musk's reply: 'I am actually going to do something along these lines'

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
TechGlobal 500

Apple’s Ive Says Macs Aren’t the Right Home for Touchscreens

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
October 31, 2016, 10:02 AM ET
Apple CEO Tim Cook speaks under a graphic of the new MacBook Pro during an Apple media event in Cupertino
Apple CEO Tim Cook speaks under a graphic of the new MacBook Pro during an Apple media event in Cupertino, California, U.S. October 27, 2016. REUTERS/Beck Diefenbach TPX IMAGES OF THE DAY - RTX2QR68Beck Diefenbach — Reuters
Add Fortune on Google for similar content.

For years, folks have been hoping Apple would release a Mac with a touchscreen. But Apple’s design chief Jony Ive has signaled it won’t happen.

Speaking to CNET in an interview, Ive, who leads Apple’s design team, said that Apple considered the possibility of adding touchscreens to its Macs “many, many years ago,” but ultimately decided that Apple computers just weren’t suitable places for a display that could accept finger inputs.

“We just didn’t feel that [the Mac] was the right place for that,” Ive told CNET. “It wasn’t particularly useful or an appropriate application of multitouch.”

Get Data Sheet, Fortune’s technology newsletter

Apple (AAPL) last week unveiled a new MacBook Pro that comes with its new Touch Bar technology. The Touch Bar is a fully functional multitouch strip that sits above the MacBook Pro’s keyboard. From there, users can interact with on-screen software, get contextual information based on what they’re working on, and get word suggestions as they type text from the keyboard. It’s available in both the 13- and 15-inch MacBook Pro sizes, and sits next to a new Touch ID sensor that will allow users to unlock the computer and make payments with Apple Pay.

While the feature has been generally well-received, the MacBook Pro still comes with a standard display that doesn’t support multitouch technology. For years, as Windows PC makers have embedded touchscreens on their laptops and desktops, many have called on Apple to respond with its own line of computers sporting touchscreens. Apple has declined those requests, and instead focused on offering touchscreens on its many mobile products, such as iPhone and iPad.

Exactly why Apple has decided against supporting touchscreens in its Macs is unknown. The notoriously secretive Apple has never said why it makes certain feature decisions and even Ive, who acknowledged that he made the decision years ago, wouldn’t say exactly why in his interview with CNET.

For more about Apple’s new MacBook Pro, watch:

“For a bunch of practical reasons,” he said. “It’s difficult to talk [laughs] without going into a lot of details that puts me starting to talk about things that we are working on. I don’t really want to talk much more about it.”

So, it appears as long as Ive is around—or if the market demand changes and touchscreens become more practical in Macs—those hoping to use their fingers to control macOS will be out of luck.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

FIFA’s plan to raise billions from investors is sparking a backlash—one insider says Europe is angry because it could change soccer’s balance of power
Startups & VentureFifa
FIFA’s plan to raise billions from investors is sparking a backlash—one insider says Europe is angry because it could change soccer’s balance of power
By Allie GarfinkleJuly 28, 2026
4 hours ago
TSMC and Tencent break into the top 100 of the Fortune Global 500 list, as Asia rides the AI boom
Asiafortune global 500
TSMC and Tencent break into the top 100 of the Fortune Global 500 list, as Asia rides the AI boom
By Angelica AngJuly 28, 2026
6 hours ago
Nvidia’s Jensen Huang says AI is killing tasks not jobs—and the white-collar bloodbath narrative gets the future of work ‘exactly backwards’
Future of WorkTech
Nvidia’s Jensen Huang says AI is killing tasks not jobs—and the white-collar bloodbath narrative gets the future of work ‘exactly backwards’
By Marco Quiroz-GutierrezJuly 28, 2026
7 hours ago
Coinbase and Robinhood are locked in a heated battle ahead of Q2 earnings—but only one is being called the industry’s ‘first hyperscaler’
CryptoRobinhood
Coinbase and Robinhood are locked in a heated battle ahead of Q2 earnings—but only one is being called the industry’s ‘first hyperscaler’
By Jeff John RobertsJuly 28, 2026
7 hours ago
Photo of Trump and Xi Jinping
PoliticsDonald Trump
Trump administration weighs spending nearly half a billion to counter China’s global influence after DOGE cuts halted some initiatives
By The Associated Press and Matthew LeeJuly 28, 2026
8 hours ago
Traders work on the floor of the New York Stock Exchange (NYSE) on July 24, 2026 in New York.
Big TechWall Street
‘A lot of panic around the AI investment’: How a chip slump is driving the Nasdaq toward correction 
By Eva RoytburgJuly 28, 2026
8 hours ago

Most Popular

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
C-Suite
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
By Nick LichtenbergJuly 27, 2026
1 day ago
A Nobel economist challenged Elon Musk to donate his entire $1T fortune by 2036. Musk's reply: 'I am actually going to do something along these lines'
Success
A Nobel economist challenged Elon Musk to donate his entire $1T fortune by 2036. Musk's reply: 'I am actually going to do something along these lines'
By Sydney LakeJuly 27, 2026
1 day ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
4 days ago
Current price of oil as of July 28, 2026
Personal Finance
Current price of oil as of July 28, 2026
By Joseph HostetlerJuly 28, 2026
16 hours ago
LeBron James took a pay cut to maybe live in New York and commute to Philly by chopper, risking double taxation as NYC also tries to ban helicopters
Real Estate
LeBron James took a pay cut to maybe live in New York and commute to Philly by chopper, risking double taxation as NYC also tries to ban helicopters
By Catherina GioinoJuly 27, 2026
1 day ago
The brutal math behind Gen Z's lonely weekends: $15 drinks are driving a generational 'spending hangover'
Economy
The brutal math behind Gen Z's lonely weekends: $15 drinks are driving a generational 'spending hangover'
By Nick LichtenbergJuly 28, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.