An Apple a Day is a weekly roundup of the biggest Apple news this week. To see last week’s roundup, click here.
The time has come again for our weekly roundup of Apple news. And no, it won’t focus entirely on the iPhone 7.
The tech giant (AAPL) launched its latest mobile operating system, iOS 10, which has already been able to capture more than 20% market share among iPhones, iPads, and iPod Touch devices currently in use.
Still, this was a big week for Apple due in no small part to the iPhone 7. Finally, after months of waiting and speculation, Apple launched its latest smartphone in stores on Friday. The release came after Apple said it wouldn’t have any iPhone 7 Plus stock available to those waiting in line due to overwhelming demand for the 5.5-inch iPhone. Needless to say, it was a disappointment for many who had hoped to get one of Apple’s bigger smartphones on launch day.
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But the iPhone 7 was just one of many Apple stories this week, and in the following roundup, we’ll talk about all the Apple news that mattered. Read on to learn more:
- Apple had a rough start to the week after online publication Mic published an email from one of its spokesmen in response to Mic’s claim that Apple has a diversity problem. The email, which Apple had hoped wouldn’t be published, included a mention that Apple’s iPhone event on Sept. 7 had “a lot of diversity,” despite 99 minutes of its show being dedicated to men, leaving just eight minutes of stage time for women.
- The earlier report on Apple’s diversity took a turn for the worse on Thursday when Mic published a follow-up article after claiming to obtain more than 50 pages of emails from female Apple employees. Those emails, along with interviews conducted by Mic with female employees, led to allegations from the interviewed employees that Apple has a “sexist” and “toxic” work environment. Apple hasn’t yet responded to comment on those claims, but one employee reportedly filed a complaint against Apple with the Department of Fair Employment and Housing in hopes of investigating the company’s treatment of women.
- Apple’s iOS 10 launched this week after months of testing. The operating system, which comes with upgrades to Apple’s iMessage, third-party app support for Apple’s virtual personal assistant Siri, and improved notifications support, is available as a free over-the-air download.
- After just a couple of days of availability, Apple’s iOS 10 reached 20% adoption among iPhones, iPads, and iPod Touch users, according to data from analytics company Mixpanel. Meanwhile, iOS 9, which launched last year, is losing market share at a rapid clip.
- Apple CEO Tim Cook tried to allay fears that his company’s wireless earbuds, known as AirPods, will fall out of users’ ears in an interview this week. Cook said that the AirPods have never fallen out of his ears, and went so far as to say that they stayed in place even when he wore them while dancing. The AirPods launch late next year for $159.
- Apple’s iPhone 7 launched on Friday as lines formed at Apple stores around the world. The smartphone, which was unveiled last week at an Apple press event, comes with a more powerful processor in the A10, a dramatically improved camera, and no headphone jack. Its design is similar to last year’s model, with only a few tweaks here and there. The iPhone 7 starts at $649 for an unlocked model. Those hoping to get the iPhone 7 Plus on launch day had their hopes dashed, however, after Apple announced that its initial stock of iPhone 7 Plus models had sold out ahead of its retail availability.
- Looking for the best deal on an iPhone 7? The folks over at WalletHub this week launched a handy tool to help consumers find the best iPhone deals. The tool analyzes both individual and family cellular carrier plans and tallies the iPhone 7’s total cost of ownership over a two-year period.
- If you’re waiting for next year’s iPhone, you might find a device with an all-new look. A report surfaced this week, saying Apple is planning a major design upgrade for next year’s iPhone that will include an all-glass face. The smartphone will also come with its home button baked directly into the glass. The home button sits under the glass on the iPhone 7.
- Apple said that it has no plans to acquire a streaming-music service, despite holding talks with artist-owned Tidal. The company did not deny, however, that talks are still ongoing with the struggling streaming-music company founded by Jay-Z and others.
- Apple’s Japanese unit was walloped with a $118 million tax fine this week after allegedly underreporting income. Apple paid the fine after the Tokyo Regional Taxation Bureau determined that Apple was not paying a tax on the software-licensing revenue it was generating from Japanese iTunes consumers.
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One more thing…Apple’s stock has soared this week and posted its strongest four-day streak in more than two years between Monday and Thursday. The rally, which sent shares up 11.4% between Monday and Thursday, came on the back of solid indicators that iPhone 7 will sell well.
