• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

2

Current price of oil as of June 17, 2026

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI

1

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

2

Current price of oil as of June 17, 2026

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
TechFortune 500

An Apple a Day: How Everyone Reacted to the Arrival of iPhone 7

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
September 10, 2016, 9:30 AM ET
Apple Inc. Unveils Next Generation iPhone And New Watch
Tim Cook, chief executive officer of Apple Inc., speaks during an event in San Francisco, California, U.S., on Wednesday, Sept. 7, 2016. Apple Inc. unveiled new iPhone models Wednesday, featuring a water-resistant design, upgraded camera system and faster processor, betting that after six annual iterations it can still make improvements enticing enough to lure buyers to their next upgrade.Photograph by David Paul Morris—Bloomberg via Getty Images
Add Fortune on Google for similar content.

An Apple a Day is a weekly roundup of the biggest Apple news this week. To see last week’s roundup, click here.

It’s been a big week for Apple. After months of rumors and suspense, the tech giant finally held its press event this week to reveal a new iPhone, new Apple Watch models, and launch dates for its operating systems, including iOS 10.

But that wasn’t all that Apple (AAPL) faced this week. The company’s iPhone and Apple Watch preorders went off without a hitch, it faced a petition from critics who say its tax practices should be investigated, and much more.

Get Data Sheet, Fortune’s technology newsletter

In this week’s “An Apple a Day,” we’ll cover that and all the other big stories from this week’s Apple news. Read on to learn more:

  1. The biggest news of the week: Apple’s iPhone 7 and iPhone 7 Plus. The smartphones were unveiled at a press event on Wednesday and come with 4.7- and 5.5-inch screens in the iPhone 7 and iPhone 7 Plus models, respectively. In addition to design enhancements, a better camera, and a boosted processor, the iPhone 7 doesn’t come with the headphone jack, making it the first from Apple to eliminate the port. The iPhone 7 will launch on Sept. 16.
  2. Amazon didn’t make any friends in Cupertino on Wednesday after the company revealed the iPhone 7 before its launch. Just minutes before the event kicked off, Amazon (AMZN) launched an iPhone 7 cases marketplace, where users were able to see the new iPhone in all its glory. But Amazon wasn’t the only one: Apple’s Twitter (TWTR) account mistakenly tweeted an image of the iPhone 7 as CEO Tim Cook took the stage.
  3. Apple’s streaming-music service Apple Music is catching on: Apple’s Cook revealed that Apple Music now has 17 million paid subscribers, up two million subscribers since June, when Apple last announced subscriber numbers. Apple Music competes with Spotify and other streaming services designed to give users access to millions of tracks. Spotify has more than 30 million subscribers.
  4. As Apple works on booting orphaned apps from its App Store, the company revealed on Wednesday its App Store has reached an important milestone. The marketplace has now notched 140 billion downloads since its launch in 2008, and the total number of app downloads grew by more than 100% between July and August.
  5. Apple’s iPhone 7 announcement was preceded by some new Apple Watch models. Apple first announced the Apple Watch Series 2, which comes with a brighter display, built-in GPS tracking, and a faster processor. That was soon followed by the Apple Watch Nike+ (NKE), which comes with the sporting company’s activity-tracking software. Both wearables are designed for activity seekers and come with a hefty helping of wristbands. After the event, Apple quietly eliminated its gold Apple Watch Edition, which previously retailed for up to $17,000, depending on the model.
  6. After unveiling iOS 10, Apple’s latest mobile operating system, in June, the company has finally announced a release date. The mobile operating system will be available as a free download on September 13. It’ll be available to iPhone, iPad, and iPod Touch users, and come with an improved Apple Music and Apple Maps, as well as third-party app support for Apple’s virtual personal assistant Siri.
  7. If you’re interested in getting the Jet Black iPhone 7 version, be aware that it could be subject to damage. In fact, Apple acknowledged in a footnote on its iPhone page that the smartphone model could be subject to “micro-abrasions” after regular use. Micro-abrasions is a fancy term for scratches and other minor damage that will detract from its design as time goes on.
  8. In another footnote about the iPhone 7, Apple said that the iPhone 7, which has a water-resistance feature that will allow it to survive in up to a meter of water for up to 30 minutes without damage, won’t come with a warranty that covers liquid damage. Those who want coverage on liquid damage will need to pay the $129 fee for the AppleCare+ warranty extension plan.
  9. Apple’s tax troubles could eventually expand to the United States. Just days after the company was slapped by a $14.5 billion tax bill by the European Commission, nearly 50,000 people signed petitions this week requesting the U.S. Treasury Department investigate Apple’s tax practices. The petitions argue Apple has “stashed” its cash overseas and skirted what could be “an estimated $66 billion in U.S. taxes.” Apple has not yet responded to the petitions.

For more about the iPhone, watch:

One more thing…Are you interested in getting your hands on an iPhone? Fortune’s Aaron Pressman compiled a handy list of the best iPhone 7 deals. The conclusion? “Free” deals aren’t what they seem.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

kw
EconomyFederal Reserve
Kevin Warsh showed that he’s decisively not Trump’s ‘sock puppet’—and markets didn’t like it
By Eva RoytburgJune 17, 2026
2 hours ago
Apple prepares second-generation iPhone Air for spring 2027
Big TechApple
Apple prepares second-generation iPhone Air for spring 2027
By Mark Gurman and BloombergJune 17, 2026
4 hours ago
World Cup, America 250 face new risk with spy law lapse
CybersecurityWorld Cup
World Cup, America 250 face new risk with spy law lapse
By Caitlin Reilly, Roxana Tiron and BloombergJune 17, 2026
4 hours ago
PayPal mafia member and ex–Sequoia steward Roelof Botha joins SpaceX board—reuniting with Elon Musk after decades
Startups & VentureSpaceX
PayPal mafia member and ex–Sequoia steward Roelof Botha joins SpaceX board—reuniting with Elon Musk after decades
By Allie GarfinkleJune 17, 2026
5 hours ago
Mark Zuckerberg speaks and holds both hands up while standing in front of a purple background.
Economyspending
Tokens are getting cheaper, but companies are spending even more on AI as a result, top economist warns
By Sasha RogelbergJune 17, 2026
6 hours ago
Jeff Bezos
AIJeff Bezos
‘AI is going to create a labor shortage’: Jeff Bezos sees more jobs being created in the new economy, not less
By Catherina GioinoJune 17, 2026
6 hours ago

Most Popular

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
1 day ago
Current price of oil as of June 17, 2026
Personal Finance
Current price of oil as of June 17, 2026
By Joseph HostetlerJune 17, 2026
12 hours ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
2 days ago
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
Arts & Entertainment
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
By Christian SyltJune 17, 2026
14 hours ago
Current price of oil as of June 16, 2026
Personal Finance
Current price of oil as of June 16, 2026
By Joseph HostetlerJune 16, 2026
2 days ago
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
Startups & Venture
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
By Emma HinchliffeJune 13, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.