• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
TechFortune 500

An Apple a Day: How Everyone Reacted to the Arrival of iPhone 7

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
September 10, 2016, 9:30 AM ET
Apple Inc. Unveils Next Generation iPhone And New Watch
Tim Cook, chief executive officer of Apple Inc., speaks during an event in San Francisco, California, U.S., on Wednesday, Sept. 7, 2016. Apple Inc. unveiled new iPhone models Wednesday, featuring a water-resistant design, upgraded camera system and faster processor, betting that after six annual iterations it can still make improvements enticing enough to lure buyers to their next upgrade.Photograph by David Paul Morris—Bloomberg via Getty Images
Add Fortune on Google for similar content.

An Apple a Day is a weekly roundup of the biggest Apple news this week. To see last week’s roundup, click here.

It’s been a big week for Apple. After months of rumors and suspense, the tech giant finally held its press event this week to reveal a new iPhone, new Apple Watch models, and launch dates for its operating systems, including iOS 10.

But that wasn’t all that Apple (AAPL) faced this week. The company’s iPhone and Apple Watch preorders went off without a hitch, it faced a petition from critics who say its tax practices should be investigated, and much more.

Get Data Sheet, Fortune’s technology newsletter

In this week’s “An Apple a Day,” we’ll cover that and all the other big stories from this week’s Apple news. Read on to learn more:

  1. The biggest news of the week: Apple’s iPhone 7 and iPhone 7 Plus. The smartphones were unveiled at a press event on Wednesday and come with 4.7- and 5.5-inch screens in the iPhone 7 and iPhone 7 Plus models, respectively. In addition to design enhancements, a better camera, and a boosted processor, the iPhone 7 doesn’t come with the headphone jack, making it the first from Apple to eliminate the port. The iPhone 7 will launch on Sept. 16.
  2. Amazon didn’t make any friends in Cupertino on Wednesday after the company revealed the iPhone 7 before its launch. Just minutes before the event kicked off, Amazon (AMZN) launched an iPhone 7 cases marketplace, where users were able to see the new iPhone in all its glory. But Amazon wasn’t the only one: Apple’s Twitter (TWTR) account mistakenly tweeted an image of the iPhone 7 as CEO Tim Cook took the stage.
  3. Apple’s streaming-music service Apple Music is catching on: Apple’s Cook revealed that Apple Music now has 17 million paid subscribers, up two million subscribers since June, when Apple last announced subscriber numbers. Apple Music competes with Spotify and other streaming services designed to give users access to millions of tracks. Spotify has more than 30 million subscribers.
  4. As Apple works on booting orphaned apps from its App Store, the company revealed on Wednesday its App Store has reached an important milestone. The marketplace has now notched 140 billion downloads since its launch in 2008, and the total number of app downloads grew by more than 100% between July and August.
  5. Apple’s iPhone 7 announcement was preceded by some new Apple Watch models. Apple first announced the Apple Watch Series 2, which comes with a brighter display, built-in GPS tracking, and a faster processor. That was soon followed by the Apple Watch Nike+ (NKE), which comes with the sporting company’s activity-tracking software. Both wearables are designed for activity seekers and come with a hefty helping of wristbands. After the event, Apple quietly eliminated its gold Apple Watch Edition, which previously retailed for up to $17,000, depending on the model.
  6. After unveiling iOS 10, Apple’s latest mobile operating system, in June, the company has finally announced a release date. The mobile operating system will be available as a free download on September 13. It’ll be available to iPhone, iPad, and iPod Touch users, and come with an improved Apple Music and Apple Maps, as well as third-party app support for Apple’s virtual personal assistant Siri.
  7. If you’re interested in getting the Jet Black iPhone 7 version, be aware that it could be subject to damage. In fact, Apple acknowledged in a footnote on its iPhone page that the smartphone model could be subject to “micro-abrasions” after regular use. Micro-abrasions is a fancy term for scratches and other minor damage that will detract from its design as time goes on.
  8. In another footnote about the iPhone 7, Apple said that the iPhone 7, which has a water-resistance feature that will allow it to survive in up to a meter of water for up to 30 minutes without damage, won’t come with a warranty that covers liquid damage. Those who want coverage on liquid damage will need to pay the $129 fee for the AppleCare+ warranty extension plan.
  9. Apple’s tax troubles could eventually expand to the United States. Just days after the company was slapped by a $14.5 billion tax bill by the European Commission, nearly 50,000 people signed petitions this week requesting the U.S. Treasury Department investigate Apple’s tax practices. The petitions argue Apple has “stashed” its cash overseas and skirted what could be “an estimated $66 billion in U.S. taxes.” Apple has not yet responded to the petitions.

For more about the iPhone, watch:

One more thing…Are you interested in getting your hands on an iPhone? Fortune’s Aaron Pressman compiled a handy list of the best iPhone 7 deals. The conclusion? “Free” deals aren’t what they seem.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

Sam Altman and Jony Ive formed a dream team to reinvent hardware. Now it’s at the center of a battle for OpenAI’s future
Big TechOpenAI
Sam Altman and Jony Ive formed a dream team to reinvent hardware. Now it’s at the center of a battle for OpenAI’s future
By Emily Forlini and Sebastian HerreraJuly 22, 2026
2 hours ago
After SpaceX’s $2 trillion debut, investors are eyeing Anthropic and OpenAI. Market experts share how to play the next trillion-dollar IPO
MagazineIPOs
After SpaceX’s $2 trillion debut, investors are eyeing Anthropic and OpenAI. Market experts share how to play the next trillion-dollar IPO
By Amanda GerutJuly 22, 2026
2 hours ago
Panera founder and Cava chairman Ron Shaich bets $100 million on Level99, bringing his restaurant industry playbook to entertainment
C-SuiteFood and drink
Panera founder and Cava chairman Ron Shaich bets $100 million on Level99, bringing his restaurant industry playbook to entertainment
By Catherina GioinoJuly 22, 2026
2 hours ago
t
AIMarkets
Billionaire Mike Bloomberg warns Trump’s AI ownership plan would make ‘George Orwell blush’
By Eva RoytburgJuly 21, 2026
11 hours ago
U.N. reports Southeast Asia’s criminal networks are using tech to build a global illicit economy
AsiaTech
U.N. reports Southeast Asia’s criminal networks are using tech to build a global illicit economy
By The Associated PressJuly 21, 2026
11 hours ago
Anthropic to pay authors $1.5 billion over pirated books used to train Claude in first major AI copyright settlement
LawAnthropic
Anthropic to pay authors $1.5 billion over pirated books used to train Claude in first major AI copyright settlement
By The Associated PressJuly 21, 2026
11 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
13 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
2 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
16 hours ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
18 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.