• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechWorld's Most Admired Companies

Apple’s iPhone 7 Won’t Be A ‘Must-Have’: Analyst

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
April 21, 2016, 12:31 PM ET
Unboxing Apple Inc. iPhone 6s
An Apple Inc. iPhone 6s smartphone is arranged for a photograph in Hong Kong, China, on Friday, Sept. 25, 2015. The latest models, following last year's hugely popular design overhaul that added bigger screens, may not match the success of previous releases, according to analysts. Photographer: Xaume Olleros/Bloomberg via Getty ImagesPhotograph by Xaume Olleros — Bloomberg via Getty Images

If you’re hoping for a major iPhone upgrade this year, you’ll be sorely disappointed, one analyst says.

In a note to investors on Wednesday, Barclays analyst Mark Moskowitz said that his supply chain checks show that the iPhone 7 Apple (AAPL) will reportedly launch later this year won’t come with “any must-have form factor changes” compared to the iPhone 6s currently available. Instead, the device will simply feature a few tweaks and updated components. Previous reports have suggested Apple will nix the headphone jack in the iPhone 7, though other details on the device are slim.

“In such a case, iPhone 7 could be more of a replacement cycle versus a mega cycle (i.e. iPhone 6),” Moskowitz wrote, referring to the wildly successful 2014 launch of the iPhone 6, which came with a major design upgrade and new components.

If Apple were to launch a slight upgrade to the iPhone this year, it would represent a major departure for the company. Apple has historically launched major new designs every other year and uses the interim years to offer up its “S” line, which come with nearly identical designs but upgraded components compared to the previous year’s model. Since Apple launched the iPhone 6s last year, history would suggest that the company’s iPhone 7 would be a major design upgrade.

Get Data Sheet, Fortune’s technology newsletter.

Based on the assumption that Apple is changing its tack, Moskowitz is a bit concerned about the iPhone’s performance this year. In fact, he has revised Barclays’ estimate on iPhone unit sales this year downward. He now believes Apple will sell 1.8% fewer iPhones in 2016 than it did in 2015. He previously estimated iPhone sales would be up 2.6% this year, but the lack of the “must-have” component has turned him bearish on Apple’s iPhone operation.

If Moskowitz is correct, Apple’s investors won’t be happy. The iPhone represents the largest chunk of Apple’s business, and has consistently grown year-over-year. A bad 2016 could make investors fear the iPhone is “nearing saturation,” Moskowitz wrote.

That said, things could change dramatically for Apple in 2017. Moskowitz says, citing industry sources, that Apple is currently mulling dropping the “S” model it would typically launch next year and go directly to an iPhone 8. The reason: Apple’s iPhone 8, which would launch in 2017, would come with the major design changes the company won’t be launching this year.

“The jump could showcase major form factor changes, including OLED, no home button, and wireless charging,” Moskowitz said, citing sources. “In our view, these potential changes could drive a mega cycle.”

For more about Apple, watch:

He added that if Apple goes with an iPhone 8 in 2017, the company’s sales would skyrocket by 10.3%.

His claims are somewhat similar to the rumors that have already surfaced about Apple’s 2017 iPhone launch. Last week, Korean news outlets reported that Apple had inked a deal with Samsung Display to build 100 million OLED screens for its 2017 iPhone. If true, it would mark the first time Apple hasn’t used LCD technology for its iPhone screens.

Also last week, KGI Securities analyst Ming-Chi Kuo said, citing his own sources, that Apple’s 2017 iPhone would come with a major design change and nix aluminum entirely. Instead, the device would come with all-glass finish.

So, 2016 could be a transitional year for Apple. And 2017 might just be a blockbuster year. But Apple has so far not said what it has planned, and likely won’t until it holds a special press event later this year.

Apple did not immediately respond to a request for comment.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

InvestingStock
There have been head fakes before, but this time may be different as the latest stock rotation out of AI is just getting started, analysts say
By Jason MaDecember 13, 2025
2 hours ago
Politicsdavid sacks
Can there be competency without conflict in Washington?
By Alyson ShontellDecember 13, 2025
2 hours ago
InnovationRobots
Even in Silicon Valley, skepticism looms over robots, while ‘China has certainly a lot more momentum on humanoids’
By Matt O'Brien and The Associated PressDecember 13, 2025
4 hours ago
Sarandos
Arts & EntertainmentM&A
It’s a sequel, it’s a remake, it’s a reboot: Lawyers grow wistful for old corporate rumbles as Paramount, Netflix fight for Warner
By Nick LichtenbergDecember 13, 2025
9 hours ago
Oracle chairman of the board and chief technology officer Larry Ellison delivers a keynote address during the 2019 Oracle OpenWorld on September 16, 2019 in San Francisco, California.
AIOracle
Oracle’s collapsing stock shows the AI boom is running into two hard limits: physics and debt markets
By Eva RoytburgDecember 13, 2025
10 hours ago
robots
InnovationRobots
‘The question is really just how long it will take’: Over 2,000 gather at Humanoids Summit to meet the robots who may take their jobs someday
By Matt O'Brien and The Associated PressDecember 12, 2025
23 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
22 hours ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
24 hours ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.