• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryEntrepreneurs

Here’s What Can Happen When You’re Not Honest About Your Business

By
Mark Montini
Mark Montini
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Mark Montini
Mark Montini
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
March 14, 2016, 7:00 PM ET
Businessman sitting in office and thinking
11 Apr 2014 --- Businessman sitting in office and thinking --- Image by © Jessica Peterson/Tetra Images/CorbisPhotograph by Jessica Peterson — Corbis Images

The Entrepreneur Insider network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “How do you avoid hiring the wrong people?” is written by Mark Montini, chief results officer at M2M Strategies.

If you want to learn the best ways to avoid hiring the wrong people, fire a few of them. That’s because firing is, without a doubt, the most difficult thing to do in business. After you’ve agonized through it a few times, you get really serious about figuring out how to avoid doing it again. And that means learning how to avoid hiring the wrong people in the first place.

That said, there’s no way to avoid hiring the wrong person every now and then. But here are three things I’ve learned the hard way that have helped me limit the frequency with which it happens:

Look for a cultural match

Every business has its own unique culture. It’s critical that you ensure the person you’re going to hire not only fits, but buys into your company’s culture. My current venture, Promio, has a very entrepreneurial culture. We’re a young, fast-growing company, and as a result, we have to iterate quickly. That means the course we set on Monday may well be different on Wednesday. Some people thrive in that culture. Others don’t.

Almost all of the “wrong” people I’ve hired for this venture were people who didn’t function well in an entrepreneurial environment. They were talented, had the right skillset, and were great people. They just weren’t wired for a culture like ours. Put them in a corporate environment with lots of structure and training and they would flourish, but that’s not our culture and is why they were the “wrong” people for Promio.

See also: When This Happens, You Know You’ve Got a Questionable Job Candidate

Be transparent about your company

Every business and every job has positives and negatives. During the hiring process, it’s natural for both you and the prospective hire to focus almost exclusively on the positives. You’re trying to recruit him. He’s excited about the opportunity. But not facilitating a candid discussion about the negatives can result in the right person for the job becoming the “wrong” person shortly after he or she is hired.

A few years ago, I hired a really talented sales leader. I had admired her work for years and we had a high level of mutual respect. Things moved quickly when I learned that there was an opportunity to bring her on board. I tried to be very candid in communicating the negative elements of the company and the job, but I think the enthusiasm we both had for working together led us to ignore the need for a deeper dive. Within weeks of starting, she ended up not being the right person for the job.

I’ve found that people will embrace the challenge presented by the negative elements of a company and a job if they understood them when they first accepted the job (especially millennials). They’ll be frustrated by them, though, if they didn’t.

Get multiple perspectives before you hire

Everyone has different perspectives. I’m always amazed how often the people I know best surprise me with their perspectives of things—including other people. That’s why it’s very important to get input on a candidate from multiple people before you hire them.

For larger companies, it’s relatively easy to do. You simply schedule your candidate to meet with others in the company. When you’re a small business owner, though, it’s tough because there may not be any “others” in the company. In those situations, I’ve found it beneficial to have candidates meet with other people I trust. Even though they will never work with the candidate, they still provide me with different perspectives as to whether the candidate is truly the right person for the job.

About the Authors
By Mark Montini
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

vicente
CommentaryLeadership
Ingersoll Rand CEO: here’s how employee ownership helped drive more than 8x enterprise value growth
By Vicente ReynalApril 11, 2026
24 minutes ago
hunt
CommentaryMedia
OpenAI’s TBPN deal shows how talent, media, and influence are collapsing into one
By Jonathan HuntApril 11, 2026
3 hours ago
pandu
CommentaryIndonesia
Danantara CIO: Indonesia can anchor the AI and energy economy—if governance keeps pace
By Pandu SjahrirApril 11, 2026
3 hours ago
assis
CommentaryIBM
The digital sovereignty dilemma is a false choice — here’s how enterprises can have both
By Ana Paula AssisApril 9, 2026
2 days ago
housing
CommentaryHousing
The housing market has been frozen for 3 years. Here’s why this spring could finally change that
By Jessica LautzApril 8, 2026
3 days ago
curtin
CommentaryInfrastructure
TE Connectivity CEO: the real promise of AI is long-term transformation, not short-term efficiency gains
By Terrence CurtinApril 7, 2026
4 days ago

Most Popular

Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
20 hours ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
1 day ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
2 days ago
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
2 days ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
2 days ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
Politics
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Fortune EditorsApril 10, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.