• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
FinanceApple

Here’s Why Apple’s Stock Is A Sell

By
Stephen Gandel
Stephen Gandel
Down Arrow Button Icon
By
Stephen Gandel
Stephen Gandel
Down Arrow Button Icon
January 27, 2016, 3:41 PM ET
Add Fortune on Google for similar content.

If you are looking to build a better value trap, it might be hard to beat Apple.

Arguably the world’s most admired company has a price-to-earnings ratio—after Tuesday’s earnings announcement—of 10. That’s lower than the average P/E ratio of the stocks in the S&P 500, which is 19. It’s lower than the 22 P/E ratio of Fastenal, which makes actual nuts and bolts. It’s also lower than the company that sells those nuts and bolts, Home Depot, which has a P/E ratio of 23. It’s also cheaper than supermarket chain Kroger, which has a P/E of 23 and sells actual apples.

And Apple’s (AAPL) P/E ratio includes its cash. If you exclude that, which is something analysts do, Apple’s P/E, even after factoring in taxes, would drop to around 7.

Indeed, there are a lot of reasons to think that Apple’s stock is cheap. Its earnings have increased by nearly 20% in the past year, although that slowed dramatically in the fourth quarter. And the company has very high profit margins, something that typically yields a high P/E. On top of that, it has 1 billion users that buy songs and movies and games and other applications through the company’s iPhones, iPads, and other devices.

A low P/E ratio is supposed to signify to investors that you are getting a good investment, as it measures how much in earnings a given company is producing for every dollar you are investing in that company. For Apple, that’s a little over $0.14 a year per every dollar invested. By comparison, for the S&P 500 overall, that figure is $0.06.

But in the past, buying a low price tech stock of a company that has seemingly reached the apex of its business prowess is not a surefire win. For instance, IBM (IBM) had a P/E ratio of 11 in 1984, when the company dominated the personal computing business. That year, the company’s earnings rose 19%, its third year of double digit growth. However, shares of IBM went nowhere over the next two years. During the same period, the S&P 500 rose nearly 45%. Over the next five years, IBM’s shares fell 23%. Meanwhile, the stock market rose a little over 111%.

The same thing happened with Microsoft (MSFT). Shares of the ubiquitous software maker were trading at a P/E of 18 in early 2004, which was cheap particularly for a tech stock. In some quarters, earnings at Microsoft were growing by as much as 80%. It actually wasn’t a good time to buy. Microsoft’s shares went on to drop 26% over the next five years.

Then there’s Fannie Mae (FNMA). Not a technology stock, but it too dominated its business of mortgage insurance and was often referred to as a value stock. At the start of 2004, its shares traded at a P/E of just 10. Five years later, the housing bubble burst, the financial crisis was raging, and Fannie’s stock was down 99%.

None of this means Apple’s shares aren’t a buy right now. But it’s a reminder that Mr. Market often gets wind of problems before they arise. Those 1 billion users should be a source of massive recurring revenue for Apple, sort of like how a razor maker continues to bring in money off of blade sales. But Apple is still dependent on selling more iPhones, which generates 70% of its revenue. Years after the first iPhone came out, that could be a problem, just ask Mr. Market.

About the Author
By Stephen Gandel
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

wh
Middle EastWhite House
The U.S. says Iran will give up its uranium. Iran says it won’t. They’re due to sign a deal on Friday
By Munir Ahmed, Will Weissert, Sam Mednick and The Associated PressJune 15, 2026
1 hour ago
Top CD rates from major banks June 15, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on June 15, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJune 15, 2026
1 hour ago
Current price of Ethereum for June 15, 2026
Personal FinanceEthereum
Current price of Ethereum for June 15, 2026
By Joseph HostetlerJune 15, 2026
2 hours ago
Current price of Bitcoin for June 15, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for June 15, 2026
By Joseph HostetlerJune 15, 2026
2 hours ago
Current price of gold as of June 15, 2026
Personal Financegold prices
Current price of gold as of June 15, 2026
By Danny BakstJune 15, 2026
2 hours ago
Current price of oil as of June 15, 2026
Personal FinanceOil
Current price of oil as of June 15, 2026
By Joseph HostetlerJune 15, 2026
2 hours ago

Most Popular

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
Personal Finance
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
By John W. Diamond and The ConversationJune 12, 2026
3 days ago
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
Success
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
2 days ago
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
Economy
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
By Nick LichtenbergJune 14, 2026
1 day ago
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
Energy
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
By Jason MaJune 14, 2026
21 hours ago
SpaceX surge further boosts Saudi billionaire prince’s fortune
Investing
SpaceX surge further boosts Saudi billionaire prince’s fortune
By Adveith Nair and BloombergJune 14, 2026
24 hours ago
AI job disruption is here. The problem may be compounded because nearly 75% of people don't apply for unemployment benefits
AI
AI job disruption is here. The problem may be compounded because nearly 75% of people don't apply for unemployment benefits
By Jacqueline MunisJune 14, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.