• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Self-made multimillionaire says Canadians 'give no money away' compared with Americans—research shows U.S. giving is more than twice as high

3

Current price of gold as of July 8, 2026

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Self-made multimillionaire says Canadians 'give no money away' compared with Americans—research shows U.S. giving is more than twice as high

3

Current price of gold as of July 8, 2026
TechMercedes Benz

Meet Mercedes-Benz’s Vision Tokyo, a self-driving car for the megacity

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
October 28, 2015, 8:01 AM ET
Mercedes-Benz Concept Tokyo 2015
Courtesy of Daimler AG
Add Fortune on Google for similar content.

The latest concept car developed by Mercedes-Benz was built to shuttle Generation Z around megacities in style—and anticipate their future needs.

The so-called Vision Tokyo, which was unveiled today at the Tokyo Auto Show, is a self-driving vehicle that looks like a cross between a spaceship and a minivan. It has lounge-like seating that can hold up to five people, is powered by a hybrid fuel cell system, and projects holographic 3D imagery of apps, maps and other displays to entertain its passengers. There’s also a jump seat that can swivel the passenger around to a driving position if the need arises.

Vision Tokyo

The entire car is designed with urban Generation Zers—people born after 1995—in mind. The car’s designers see a future where a vehicle is no longer a way to get from point A to point B, but is instead a “digital, automobile companion”—a respite that shields its passengers from the mayhem of megacity living.

The concept car uses deep machine learning and a predictive engine, so that with every trip it becomes more familiar with its occupants, as well as their likes and preferences, according to Mercedes-Benz owner Daimler. Yes, it is as creepy (and cool) as it sounds.

Vision Tokyo

Like most concept vehicles, this is a one-off product. Meaning, it’s not headed to the production line. However, concept cars often inform and inspire industrial designers working on future generations of vehicles. Elements of Vision Tokyo—including the autonomous, fuel cell tech or LED lighting—could show up in future a Mercedes-Benz model.

Most automakers are already working to develop self-driving tech that will turn drivers into passengers. Audi, Daimler, Ford (F), Tesla (F), General Motors (GM), Volvo, and Nissan, are all developing autonomous driving features. Additionally, Google (GOOG), Delphi Automotive (DLPH), and Bosch are also working on their own self-driving tech.

In recent years several companies have accelerated their self-driving efforts. A number of U.S. companies—including Audi, Bosch, Daimler’s Mercedes-Benz unit, Delphi Automotive, Google, and Nissan—have permits through a California DMV program for testing self-driving cars. Google has expanded its testing of autonomous vehicles into Austin, and in June introduced a self-driving car that it designed itself. That car has no pedals or steering wheel, but does contain its own driving sensors and software. Google hopes to commercialize the technology by 2020.

Meanwhile, GM announced plans in October to add a fleet of 2017 Chevrolet Volts designed to drive autonomously within its renovated Warren Technical Center campus in Michigan. And Volvo unveiled an interface that will allow drivers to activate and deactivate the autonomous mode through specially-designed paddles on its steering wheel. The interface, called IntelliSafe Auto Pilot, will be available in 2017 for the first time on 100 XC90 model cars that Volvo will make available for its Drive Me project in Gothenburg, Sweden.

Mercedes’ Vision Tokyo car follows the Mercedes-Benz F 015 Luxury in Motion—a futuristic, self-driving car unveiled at the International Consumer Electronics Show last January. In many ways, the F 015 is similar to the company’s latest concept car. It also featured a mobile living room, which was designed to hold up to four people, and decked out with lots of luxury details, including nappa leather seats, blue LED lighting, and aluminum and glass surfaces.

Here are some other cool features found in the Vision Tokyo:

  • The side windows are screen-printed to match the color of the vehicle, which allows passengers to see out without the rest of the world looking in.
  • 360-degree camera, which is needed in any autonomous vehicle, is on the fin of the vehicle’s roof.
  • The windshield is a continuous piece of glass paneling, similar to the glazed cockpit of a powerboat, according to Daimler.
  • Behind the passengers, who sit on an oval-shaped couch, are large wraparound LED screens.
  • Apps, maps, and displays projected from the entertainment system are shown as 3D holograms
  • Its fuel cell-powered electric drive system combines on-board electricity with a high-voltage battery.

Sign up for Data Sheet, Fortune’s daily newsletter about the business of technology.

For more on self-driving cars, check out the following Fortune video:

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Asia’s founders are decamping to the U.S. as the region suffers a protracted venture funding slump
AsiaVenture Capital
Asia’s founders are decamping to the U.S. as the region suffers a protracted venture funding slump
By Angelica AngJuly 9, 2026
3 hours ago
Microsoft’s emissions surged 25% in 2025 during data center boom
EnvironmentMicrosoft
Microsoft’s emissions surged 25% in 2025 during data center boom
By Matt Day and BloombergJuly 9, 2026
6 hours ago
Peter Cancro shakes oregano over an open sandwich.
RetailFood and drink
Jersey Mike’s $12 billion IPO filing reveals a $50 million payday for the founder’s stepson and a $41 million jet
By Sasha RogelbergJuly 9, 2026
6 hours ago
Meta releases latest update of AI model Muse Spark as tech giant accelerates AI push under Alexandr Wang
AIMeta
Meta releases latest update of AI model Muse Spark as tech giant accelerates AI push under Alexandr Wang
By Ben WeissJuly 9, 2026
7 hours ago
Amazon CTO Werner Vogels speaking on stage.
NewslettersEye on AI
Amazon’s CTO on how developers can ride the AI-powered coding wave
By Beatrice NolanJuly 9, 2026
7 hours ago
‘Sony essentially destroys its own defense’: How its disc-free PS5 plan triggered a $457M lawsuit and  undercut its antitrust defense
LawSony
‘Sony essentially destroys its own defense’: How its disc-free PS5 plan triggered a $457M lawsuit and  undercut its antitrust defense
By Mia OsmonbekovJuly 9, 2026
8 hours ago

Most Popular

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
3 days ago
Self-made multimillionaire says Canadians 'give no money away' compared with Americans—research shows U.S. giving is more than twice as high
Success
Self-made multimillionaire says Canadians 'give no money away' compared with Americans—research shows U.S. giving is more than twice as high
By Preston ForeJuly 9, 2026
9 hours ago
Current price of gold as of July 8, 2026
Personal Finance
Current price of gold as of July 8, 2026
By Danny BakstJuly 8, 2026
1 day ago
Current price of oil as of July 9, 2026
Personal Finance
Current price of oil as of July 9, 2026
By Joseph HostetlerJuly 9, 2026
12 hours ago
Farm groups saved Bayer in court over RoundUp cancer claims. Five days later, Bayer called for tariffs on the ingredient farmers rely on
Economy
Farm groups saved Bayer in court over RoundUp cancer claims. Five days later, Bayer called for tariffs on the ingredient farmers rely on
By Mia OsmonbekovJuly 9, 2026
8 hours ago
Investment firm's cofounder sues after being fired for neglecting the in-person work mandate he signed, saying it applies to employees not owners
Law
Investment firm's cofounder sues after being fired for neglecting the in-person work mandate he signed, saying it applies to employees not owners
By Jason MaJuly 5, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.