• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechClean Power Plan

These are the winners & losers in Obama’s plan to slash carbon from power plants

By
Katie Fehrenbacher
Katie Fehrenbacher
Down Arrow Button Icon
By
Katie Fehrenbacher
Katie Fehrenbacher
Down Arrow Button Icon
August 3, 2015, 4:45 PM ET
WY: Coal Bed Methane Drilling
GILLETTE, WY - JUNE 12: (US NEWS AND WORLD REPORT AND NEWSWEEK OUT) Golden evening light bathes the newly built KFx coal thermal upgrading plant that produces the company's K-Fuel June 12, 2006, in Gillette, Wyoming. The $80 million USD northeastern Wyoming project came on line in early 2006 with its first test burn of Powder River Basin coal in March, 2006. K-Fuel is described by KFx as the "unleaded gasoline" equivalent for the coal-fired industry. The company takes low-grade coal, removes 80% of the moisture, increases BTU (heat content) per pound by 30% to 40%, and reduces mercury content by 70% (the element that is credited with fouling water around the world). Sulfur dioxide and nitrogen oxides will also be removed by 30%. The KFx facility, using 8300 BTU coal, will produce annually 750,000 tons of 11,000 BTU coal using the Lurgi Mark 4 process, a modified 50 year-old German engineering procedure (the equivalent eastern Appalachian coal is 11,000 BTU). KFx has an agreement with Kiewit Coal Company to construct a ten unit plant in Gillette and with Arch Coal Company for a twenty unit facility at Coal Creek within 2 1/2 years. (Photo by Robert Nickelsberg/Getty Images)Photograph by Robert Nickelsberg — Getty Images

After two years of negotiations and controversy, President Barack Obama on Monday afternoon officially revealed a finalized version of a plan to reduce the amount of carbon dioxide emissions that power plants across the U.S. can emit.

In a speech on Monday, Obama called the plan “the single most important step that America has ever taken in the fight against climate change.” Adding urgency to the project, he said “there is such a thing as being too late on climate change.”

While U.S. power plants have limits on other air-born pollutants — like nitrogen and sulfur oxides that cause acid rain — there haven’t been limits, until now, on the levels of carbon dioxide emissions that power plants can emit. Power plants that burn fossil fuels, both coal and natural gas, emit carbon dioxide and in turn these greenhouse gases contribute significantly to the warming of the planet.

The Obama administration has turned to the Environmental Protection Agency to use the Clean Air Act to regulate carbon dioxide emissions from the power industry through the Clean Power Plan. The White House has used the EPA because politically a national carbon emissions reduction plan wouldn’t be able to pass through Congress.

 

Obama is making it one of his final legacies, before he leaves office, and the plan — and how it fares politically — will shape much of the environmental agenda for the next President. As the Council of Foreign Relations put it: “A fundamental shift in U.S. politics could in principle yield something substantially better – but that isn’t the universe we’re living in.” The New York Times notes that the new plan could make climate change a major talking point in the upcoming presidential election.

Expect the plan to soon get hit with lawsuits and challenges. Critics say the plan will make electricity more expensive and will reduce jobs in industries like coal. In his speech, Obama said “The kinds of criticisms that you’ll hear are excuses for inaction. They aren’t even good business sense.”

Technicians working on solar panelsPhoto by Sam Diephuis—Blend Images Getty Images/Blend Images RM
Photo by Sam Diephuis—Blend Images Getty Images/Blend Images RM

This weekend, Obama released details about the plan and set the stage for today’s announcement. But the devil is in the details of how each individual state will choose to cut carbon dioxide emissions from their power plant sectors. The power industry is highly regional, and some states have big solar and wind industries, while others benefit from large natural gas resources, or have long had major coal plants.

The plan enables states to be flexible and choose their own path to reduce carbon emissions from the power sector. Electric power generation from coal and natural gas plants is responsible for 40% of U.S. carbon emissions.

Clearly, the clean power industries — including solar, wind and even smaller sectors like geothermal — will benefit greatly from the plan. States that opt to meet their requirements by investing in clean power projects could be a major boon to these technologies. U.S. solar and wind project developers include SunPower, First Solar, NRG Energy, and SunEdison.

The White House has been gathering business industry supporters to back its Clean Power Plan, given that critics accuse the plan of reducing jobs and being bad for business. Last month over a dozen Fortune 500 companies, like Apple, Google, Walmart and Coca-Cola, signed pledges, organized by the White House, to take measures to curb greenhouse gas emissions and invest in clean energy.

The natural gas industry will also be a major beneficiary of the plan. Power companies that need large amounts of power, but aren’t naturally sunny or windy, will inevitably turn to cleaner burning natural gas plants over coal plants.

The new plan could also provide a major windfall for tech entrepreneurs that have focused on energy. After the boom and bust of cleantech in Silicon Valley over the past few years, energy entrepreneurs have struggled to find customers for energy efficiency and clean energy products.

The coal industry, of course, is one of the major losers in the plan. One of the leading and most economical ways to reduce carbon emissions from coal plants is to simply shut them down, particularly aging plants. At least one fifth of the coal plants in the U.S. have been closed, or are in the process of closing, over the past several years due to their inability to economically meet emissions standards from the EPA.

[fortune-brightcove videoid=4257920130001]

 

One of the more interesting inclusions in the finalized Clean Power Plan is the “Clean Energy Incentive Program,” which incentivizes states that move more quickly on meeting their carbon emissions targets. The EPA included this rule to help the U.S. meet its own overall international carbon emissions targets by 2020.

In December a major climate meeting is being held in Paris, and the U.S. will have a better seat at the table with this new plan. Obama said the plan would enable America to “lead” again on the issue of climate change.

The numbers behind the Clean Power Plan include:

  • An overall reduction of carbon dioxide emissions by 32 percent from 2005 levels by 2030.
  • The Obama administration says the plan could lead to “30 percent more renewable energy generation in 2030” and “create tens of thousands of jobs.”
  • Consumers will collectively be able to save “$155 billion from 2020-2030” on energy bills, and $85 a year on an individual energy bill by 2030.
About the Author
By Katie Fehrenbacher
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

U.S. President Donald Trump speaks to the press, saying he's talking to NATO about Greenland, before he departs the White House en route Palm Beach, Florida on January 16, 2026, in Washington DC, United States.
PoliticsGreenland
The weak business case for Trump acquiring Greenland: a $1 trillion price tag and few returns for two decades
By Jordan BlumJanuary 17, 2026
1 day ago
boardroom
CommentaryCorporate Governance
When AI decides how shareholders vote, boards need to rethink governance
By Jane SadowskyJanuary 17, 2026
1 day ago
The CEO of Informatica, Amit Walia
SuccessCareers
Like DoorDash and Google’s CEOs, $7.6 billion Informatica boss is a McKinsey alum—he says being ‘pushed around’ by smart consultants helped him grow
By Emma BurleighJanuary 17, 2026
1 day ago
photo of western union store
CryptoCryptocurrency
Stablecoins will shake up the $900 billion remittance market—setting up a fight between crypto firms and legacy brands like Western Union
By Carlos GarciaJanuary 17, 2026
1 day ago
InnovationThe Boring Company
Exclusive: Elon Musk’s Boring Co. is studying a tunnel project to Tesla Gigafactory near Reno
By Jessica MathewsJanuary 16, 2026
2 days ago
AIOpenAI
ChatGPT tests ads as a new era of AI begins
By Sharon GoldmanJanuary 16, 2026
2 days ago

Most Popular

placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
7 days ago
placeholder alt text
Newsletters
The oil CEO who stood up to Trump is a follower of the disciplined 'Exxon way' and has a history of blunt statements
By Jordan BlumJanuary 13, 2026
5 days ago
placeholder alt text
Banking
'Absolutely, positively no chance, no way, no how, for any reason': Dimon says he'd never run the Fed but 'would take the call' to lead Treasury
By Jacqueline MunisJanuary 16, 2026
2 days ago
placeholder alt text
Economy
Making billionaires illegal by taxing their wealth wouldn’t even fund the government for a year, budget expert says
By Nick LichtenbergJanuary 17, 2026
1 day ago
placeholder alt text
AI
Ford CEO warns there's a dearth of blue-collar workers able to construct AI data centers and operate factories: 'Nothing to backfill the ambition'
By Sasha RogelbergJanuary 18, 2026
8 hours ago
placeholder alt text
Politics
The Nobel Prize committee doesn't want Trump getting one, even as a gift—but they treated Obama very differently
By Nick LichtenbergJanuary 16, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.