• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Arts & EntertainmentNintendo

Nintendo’s hottest game in years is saving the company

By
Jonathan Chew
Jonathan Chew
Down Arrow Button Icon
By
Jonathan Chew
Jonathan Chew
Down Arrow Button Icon
July 29, 2015, 8:29 AM ET
Splatoon
SplatoonCourtesy of Nintendo

Nintendo returned a profit over its April to June quarter in part thanks to a super-popular shoot-em-up online game in which players squirt ink to claim rivals’ territory.

The Japanese game company announced a net income of 8.3 billion yen ($67 million) for the three months leading up to June 30, a turnaround from a loss of 9.9 billion yen year-over-year. Operating income for the quarter landed at around $9.3 million (1.1 billion yen).

A big reason for the more positive quarter is Splatoon, Nintendo’s entry into the world of online shooters. The Wii U game marks a cute reinvention of the genre, replacing bullets and gore with ink and lots of color. The family-friendly nature of the game has helped it take off — the company has sold 1.62 million copies since its May release. Splatoon ranked at number five in U.S. software sales in June, according to research firm NPD Group.

Other factors for the company’s success last quarter include strong sales of its Amiibo interactive figurines — the company has sold 14.7 million units since their introduction in the middle of last year — and the depreciation of the yen, which contributed foreign exchange gains totaling 10.8 billion yen.

[fortune-brightcove videoid=4223546920001]

The results are encouraging for Nintendo, which has suffered from a lack of third party studio support for its Wii U console. The company recently announced it’s working on smartphone games; it’s also developing a new console codenamed “NX.” All this comes after the recent death of company president Satoru Iwata and speculation on his successor. The company declined to divulge more details on the search for a new president in its earnings report.

About the Author
By Jonathan Chew
See full bioRight Arrow Button Icon

Latest in Arts & Entertainment

Sarandos
CommentaryAntitrust
Netflix, Warner, Paramount and antitrust: Entertainment megadeal’s outcome must follow the evidence, not politics or fear of integration
By Satya MararDecember 12, 2025
2 hours ago
Sam Altman
Arts & EntertainmentMedia
‘We’re not just going to want to be fed AI slop for 16 hours a day’: Analyst sees Disney/OpenAI deal as a dividing line in entertainment history
By Nick LichtenbergDecember 11, 2025
16 hours ago
Iger
AIDisney
‘Creativity is the new productivity’: Bob Iger on why Disney chose to be ‘aggressive,’ adding OpenAI as a $1 billion partner
By Nick LichtenbergDecember 11, 2025
19 hours ago
Sam Altman, CEO of OpenAI, speaks to the media as he arrives at the Sun Valley Lodge for the Allen & Company Sun Valley Conference on July 11, 2023 in Sun Valley, Idaho.
AIOpenAI
OpenAI and Disney just ended the ‘war’ between AI and Hollywood with their $1 billion Sora deal—and OpenAI made itself ‘indispensable,’ expert says
By Eva RoytburgDecember 11, 2025
20 hours ago
AIOpenAI
Bob Iger says Disney’s $1 billion deal with OpenAI is an ‘opportunity, not a threat’: ‘We’d rather participate than be disrupted by it’
By Marco Quiroz-GutierrezDecember 11, 2025
21 hours ago
Sarandos
CommentaryAntitrust
Netflix’s takeover of Warner Brothers is a nightmare for consumers
By Ike BrannonDecember 11, 2025
1 day ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
2 days ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
23 hours ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
4 days ago
placeholder alt text
Economy
‘We have not seen this rosy picture’: ADP’s chief economist warns the real economy is pretty different from Wall Street’s bullish outlook
By Eleanor PringleDecember 11, 2025
1 day ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
16 days ago
placeholder alt text
Success
What it takes to be wealthy in America: $2.3 million, Charles Schwab says
By Sydney LakeDecember 11, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.