• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Guest Post: Jennifer Buffett’s best investment

By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
September 2, 2008, 8:43 PM ET

By Jennifer Buffett



During the Christmas season of 1999, my in-laws, Warren and Susan Buffett, made an extraordinary gift to my husband (their son Peter) and me. They created a charitable foundation and placed the two of us in charge of its operation. This gift proved to be not only a profound responsibility but also a powerful educational journey in philanthropy.

The years of working at our foundation have helped us learn how to do business in the not-for-profit world. We’ve tried to roll up our sleeves, observe, question, and adopt the best techniques. You learn a lot by trying things, falling short and then figuring out what didn’t work. This time that we’ve had to play wide and to learn has helped us. And most recently it’s helped us to develop a strategically-focused mission and organization.

We named the foundation “NoVo” with an intention to be fresh-thinking and innovative (NoVo is Latin for “to change, alter, invent”) and to go where our dollars can really make a difference. This is in keeping with Warren’s 2006 directive letter that accompanied an increase in funds and coincided with his Gates Foundation history-making grant. We followed Warren’s advice to avoid a reactive stance by salt and peppering dollars around to lots of organizations and people who came knocking on our door.

So we embarked on a strategic planning process. We asked ourselves, “What specifically should we focus on? Health? The environment? Education? Alleviating poverty?” We sat down with numerous experts — foundation professionals, NGOs, other thought leaders — and traveled to Africa, India, and Bangladesh. We grew to appreciate the interconnectedness of so many problems facing humanity. And we looked for intervention points that could help heal, even transform, the world.

In 2007, we had an Aha! moment. We landed not on one or two interventions but on an entire demographic: a group that comprises 51% of the world’s population and affects everyone — WOMEN AND GIRLS.

Women and girls are grossly under-funded. There are few resources dedicated to their empowerment and well-being, and there is no shortage of sobering statistics that present a strong case for funding them. Women receive less than 10% of agricultural assistance, yet they produce nearly 80% of the world’s food. Adolescent girls in the developing world receive only half a penny of every development dollar. Yet girls become the mothers of every child born.

Who supplies water and food? Who cares for the infirm, elderly and younger siblings? Who is intimately in touch with the cycles of life and rebuilds families after wars? We came to realize that the patterns of poverty, disease and lack of education either pass down through her — or the patterns end by investing in her. If we invested in girls and women specifically — to help them acquire marketable skills and education, maintain their health and delay marriage — their children would reap the benefits.

A couple of years ago, during a weekend with friends, I came to a clearer understanding when Melinda Gates shared her passion for women and girls. She explained how, practically speaking, women have a particular appreciation for context. By context, Melinda meant the human angle. As she talked about visiting health clinics in Africa with Bill, she focused on how the women perceived the health technologies they were using — or trying to use — in daily life. She appreciated these villages as living laboratories where healing could increase with the help of new technologies.

Melinda told us how the African women shared with her the range of factors that impacted healing: the distances they had to walk to bring water back to their families, their struggles to find adequate food, cultural attitudes of men, safety and basic hygiene, on and on. Appreciating context, Melinda realized, “If proper amounts of food and water aren’t a part of drug treatment, forget it.”  She said, “Women understand this, and it’s in their hands to secure what’s needed most of the time.”

Bill Gates is a technology man and a brilliant thinker. Luckily, blessedly, he has a wife who values context and the essential role that women play: Women are the caring stewards of future generations. Through the NoVo foundation, we’re investing with a passionate understanding of that truth.

By the way, I think my father-in-law, Warren, learned about the essential role of women from his 50-year partnership with his wife, Susan. There are times when I overhear my husband speaking with his father, and Warren will ask, “So what does Jennifer think?” It reminds us that being “smart” can mean knowing who to turn to. And often, no matter where in the world, she is sitting right next to you.

Jennifer Buffett is president of NoVo Foundation and co-chairs the foundation’s board with her husband, Peter Buffett. She also is on the board of the Nike Foundation.

About the Author
By Patricia Sellers
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Personal FinanceSavings accounts
Today’s best high-yield savings account rates on Jan. 16, 2026: Earn up to 5.00% APY
By Glen Luke FlanaganJanuary 16, 2026
3 hours ago
Personal FinanceCertificates of Deposit (CDs)
Best CD rates today, Jan. 16, 2026: Earn up to 4.18% APY if you lock in now
By Glen Luke FlanaganJanuary 16, 2026
3 hours ago
Jamie Dimon, chief executive officer of JPMorgan Chase
C-SuiteJamie Dimon
Jamie Dimon says his success is down to ‘details, no bullsh**ting, or meetings after meetings’ because complacency is what kills companies
By Eleanor PringleJanuary 16, 2026
4 hours ago
Photo: President Trump
InvestingMarkets
‘De-dollarization’ is dead: Investors discount Trump’s dramas as they pile into U.S. assets
By Jim EdwardsJanuary 16, 2026
4 hours ago
Databricks CEO speaking on stage.
NewslettersTerm Sheet
2025 U.S. VC deal value soared to $339.4 billion, says PitchBook. But there’s a catch.
By Allie GarfinkleJanuary 16, 2026
4 hours ago
CryptoCoinbase
Coinbase is late to stocks—but CEO Brian Armstrong says it will win in the long run
By Jeff John RobertsJanuary 16, 2026
4 hours ago

Most Popular

placeholder alt text
Europe
Americans have been quietly plundering Greenland for over 100 years, since a Navy officer chipped fragments off the Cape York iron meteorite
By Paul Bierman and The ConversationJanuary 14, 2026
2 days ago
placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
2 days ago
placeholder alt text
Health
The head of marketing at Slate posted on LinkedIn requesting cleaning services as a benefit at her company. The next day, HR answered her call
By Sydney LakeJanuary 15, 2026
1 day ago
placeholder alt text
Economy
California's wealth tax doesn't fix the real problem: Cash-poor billionaires who borrow money, tax-free, to live on
By Nick LichtenbergJanuary 14, 2026
2 days ago
placeholder alt text
Politics
One year after Bill Gates surprised with the choice to close his foundation by 2045, he's cutting staff jobs
By Stephanie Beasley and The Associated PressJanuary 14, 2026
2 days ago
placeholder alt text
Success
Despite a $45 million net worth, Big Bang Theory star Kunal Nayyar still works tough, 16-hour days—he repeats this mantra when he's overwhelmed
By Orianna Rosa RoyleJanuary 15, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.