Health

    Joanna Griffiths, the founder and president of Knix

    The founder of $400 million company Knix sees a hypnotherapist to ‘rewire’ her brain and work through her fear of failure

    Joanna Griffiths, founder and president $400 million intimates company Knix, meets biweekly with a high-profile hypnotherapist to work through insecurities and manage her extreme burnout.

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    February 8, 2026

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