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Influencers say quality brand deals have been replaced by ‘sketchy’ TikTok Shop spam
NewslettersInfluencers say quality brand deals have been replaced by ‘sketchy’ TikTok Shop spam
By Alexandra SternlichtMarch 1, 2024
YouTuber Marques Brownlee aka MKBHD
TechIn a ‘great signal for creators,’ YouTube star Marques Brownlee adds a corporate gig to his résumé at accessories company Ridge
By Alexandra SternlichtFebruary 22, 2024
Amjad Hanif, vice president of creator products at YouTube
TechAI is a ‘seismic change’ that will level the playing field between creators making millions and everyone else, YouTube exec says
By Alexandra SternlichtFebruary 21, 2024
YouTube parenting star Ruby Franke apologizes to her children at sentencing in abuse case: ‘I’ll never stop crying for hurting your tender souls’
TechYouTube parenting star Ruby Franke apologizes to her children at sentencing in abuse case: ‘I’ll never stop crying for hurting your tender souls’
By Hannah Schoenbaum and The Associated PressFebruary 21, 2024
Susan Wojcicki
TechFormer YouTube CEO’s son found dead in UC Berkeley dorm, leaving prominent Silicon Valley family ‘devastated beyond comprehension’
By Steve MollmanFebruary 18, 2024
YouTube influencer MrBeast
LifestyleMrBeast, the world’s biggest YouTube star, brings in $700 million a year, but he relies on a trusted compliance officer to control the purse strings: His mom
By Paolo ConfinoFebruary 16, 2024
New York City is suing Meta, TikTok, Snap and Google for promoting ‘addictive and dangerous’ social media that fuel a childhood mental health crisis
TechNew York City is suing Meta, TikTok, Snap and Google for promoting ‘addictive and dangerous’ social media that fuel a childhood mental health crisis
By Carolyn Thompson and The Associated PressFebruary 15, 2024
YouTube CEO Neal Mohan
TechYouTube creators raked in $70 billion in the past 3 years. The video giant just revealed its plan to grow even bigger
By Alexandra SternlichtFebruary 6, 2024
Pennsylvania
TechAs social media execs were getting grilled in Congress, YouTube spent hours hosting a grisly atrocity video. Then it spread to X
By Haleluya Hadero, Ali Swenson and The Associated PressFebruary 3, 2024
Alphabet CEO Sundar Pichai harped on the importance of YouTube paid subscriptions during the most recent earnings call.
TechGoogle has a surprise moneymaker: people are paying for YouTube, and it’s driving a $15 billion subscriptions business
By Alexandra SternlichtJanuary 30, 2024
YouTube star MrBeast, fresh off his experiment with Elon Musk’s X, debuts on Chinese streaming platform Bilibili: ‘It’s going to be a fun ride’
TechYouTube star MrBeast, fresh off his experiment with Elon Musk’s X, debuts on Chinese streaming platform Bilibili: ‘It’s going to be a fun ride’
By Zheping Huang and BloombergJanuary 23, 2024
X owner Elon Musk.
TechElon Musk responded to accusations that something ‘shady’ helped MrBeast earn $263,000 on X, but creators are still puzzled
By Alexandra SternlichtJanuary 23, 2024
Left: Elon Musk. Right: Jimmy Donaldson, a.k.a. MrBeast
TechMrBeast reveals his first video on X made $263,000—but the YouTube multi-millionaire dismissed the cash as a ‘facade’ and is giving it away
By Eleanor PringleJanuary 23, 2024
Left: Jimmy Donaldson, MrBeast. Right: Elon Musk
TechElon Musk’s X claims are about to be tested in a major way: YouTube’s biggest star MrBeast pledges to share revenue numbers after posting his first video on the site
By Eleanor PringleJanuary 22, 2024
Top creator agent is optimistic despite YouTube’s recent layoffs and broader industry tumult: ‘If you can tell a story, the world is your oyster right now’
NewslettersTop creator agent is optimistic despite YouTube’s recent layoffs and broader industry tumult: ‘If you can tell a story, the world is your oyster right now’
By Alexandra SternlichtJanuary 19, 2024
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