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Smaller social platforms are adding TikTok-like features as TikTok’s future hangs in the balance 
Newsletters
Smaller social platforms are adding TikTok-like features as TikTok’s future hangs in the balance 
By Alexandra SternlichtMay 3, 2024
Sundar Pichai
Tech
Google flexes ad muscles to Hollywood as YouTube dominates: ‘Even though viewing habits have become more complex, reaching viewers doesn’t need to be’
By Kelsey Sutton, Marketing Brew and Morning BrewApril 30, 2024
Logan Paul drinks a can of Prime, an energy drink
Success
The meteoric rise and stunning fall of Prime, Logan Paul’s energy drink that was once resold for almost $1,500 a can: ‘A brand cannot live on hype alone’
By Sasha RogelbergApril 27, 2024
YouTube CEO Neal Mohan
Tech
YouTube was the real hero of Google’s Q1 earnings, and it should set off alarm bells at Netflix
By Alexandra SternlichtApril 26, 2024
Tech layoffs push part-time content creators into becoming full-time influencers—but it’s not easy: ‘You have to be ready to fail, ready to not make a lot of money’
Success
Tech layoffs push part-time content creators into becoming full-time influencers—but it’s not easy: ‘You have to be ready to fail, ready to not make a lot of money’
By Brooke Schultz and The Associated PressApril 9, 2024
AI is coming for the OnlyFans chat industry
Newsletters
AI is coming for the OnlyFans chat industry
By Alexandra SternlichtApril 5, 2024
OpenAI CEO Sam Altman
Tech
OpenAI could be in a ‘clear violation’ of YouTube’s terms of service, CEO says—depending on how it trains its Sora video tool
By Paolo ConfinoApril 4, 2024
A person looking at their cellphone.
Finance
A brokerage app hired an army of 1,700 influencers and misled investors on social media, regulators say—and it just got slammed with a massive fine
By Dylan SloanMarch 19, 2024
Jimmy Donaldson, aka MrBeast
Tech
YouTube’s biggest star MrBeast is offering $5M to contestants in the ‘largest game show in history’ on Amazon Prime: ‘They’ll let me do whatever I want’
By Christiaan HetznerMarch 19, 2024
YouTube star MrBeast, real name Jimmy Donaldson.
Success
MrBeast says it’s ‘painful’ watching wannabe YouTube influencers quit school and jobs for a pipe dream: ‘For every person like me that makes it, thousands don’t’
By Eleanor PringleMarch 15, 2024
YouTube Music
Success
Inside YouTube Music’s meltdown: Former workers say they trained their replacements while staffing firm denies a mass layoff and Google backs away
By Chloe Berger and Irina IvanovaMarch 9, 2024
X CEO Elon Musk with his hand on his chin
Tech
Exclusive: Elon Musk’s X is launching a YouTube clone for smart TVs, starting with Amazon and Samsung, in its bid to pivot to video
By Kylie RobisonMarch 8, 2024
Influencers say quality brand deals have been replaced by ‘sketchy’ TikTok Shop spam
Newsletters
Influencers say quality brand deals have been replaced by ‘sketchy’ TikTok Shop spam
By Alexandra SternlichtMarch 1, 2024
YouTuber Marques Brownlee aka MKBHD
Tech
In a ‘great signal for creators,’ YouTube star Marques Brownlee adds a corporate gig to his résumé at accessories company Ridge
By Alexandra SternlichtFebruary 22, 2024
Amjad Hanif, vice president of creator products at YouTube
Tech
AI is a ‘seismic change’ that will level the playing field between creators making millions and everyone else, YouTube exec says
By Alexandra SternlichtFebruary 21, 2024
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