Toys

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Meet the 59-year-old Barbie ‘dealer’ whose hustle has netted $2 million in sales
Retail

Meet the 59-year-old Barbie ‘dealer’ whose hustle has netted $2 million in sales

By
June 8, 2024
Customers at Pop Mart's Los Angeles, California store.
Retail

This millennial-founded Chinese company scored a $6 billion valuation selling mystery toys. Now it wants to cash in on America’s cuteness craze

By
May 18, 2024
A man in a white mask and orange hoodie cleans a window with a big SHEIN sign above it.
Retail

E-commerce is witnessing the Amazon-ification of Shein, as the fast-fashion behemoth woos skincare and toy brands

By
May 5, 2024
Doll Sonny Angel display at LOG-ON, City Plaza in Tai Koo.
Retail

Gen Z’s obsession with a $10 naked baby figurine is causing a worldwide shortage: ‘Some customers come every day, for three days straight’

By Jasmine Li and Sasha Rogelberg
April 19, 2024
Kjeld Kirk Kristiansen, the owner of Lego A/S, attends a ribbon cutting ceremony ahead of a media preview of the Lego Land Discovery Center Tokyo in Tokyo, Japan, on Thursday, June 14, 2012.
Retail

Lego’s $25 billion family dynasty got richer last year after fourth-generation heirs took control of Danish toymaker’s empire

By
April 2, 2024
person carrying lego bag in their hand at a crossing
Retail

Inflation has battered the toy market—but defiant Lego saw sales climb 4% in 2023: ‘We continue to grow’

By
March 12, 2024
San Francisco’s retail turnover claims another victim: the store that inspired ‘Toy Story’
Retail

San Francisco’s retail turnover claims another victim: the store that inspired ‘Toy Story’

By
January 30, 2024
Thanks to “Barbie” movie topping 2023 box office, Mattel is thriving as Hasbro cuts 1,100 jobs
Finance

Thanks to “Barbie” movie topping 2023 box office, Mattel is thriving as Hasbro cuts 1,100 jobs

By
December 16, 2023
Transformers maker Hasbro slashes 1,100 jobs ahead of holiday season as its low sales streak proves ‘more persistent than planned’
Finance

Transformers maker Hasbro slashes 1,100 jobs ahead of holiday season as its low sales streak proves ‘more persistent than planned’

By Thomas Buckley and Bloomberg
December 11, 2023
Wilma Mankiller Barbie
Retail

Native Americans rip Mattel for Wilma Mankiller Barbie that says ‘Chicken’ instead of ‘Cherokee’

By Sean Murphy and The Associated Press
December 5, 2023
kids playing with a number of different lego bricks
Finance

Lego founder’s great-granddaughter ups her siblings’ stakes in the iconic toymaker as she sells $930M worth of shares

By
December 1, 2023
Australian actress Margot Robbie poses on the pink carpet upon arrival for the European premiere of "Barbie" in central London on July 12, 2023.
Leadership

Mattel CEO says the brand will no longer be confined to toys: ‘We are here to build film franchises’

By
October 26, 2023
The pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers
Retail

The pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers

By Anne D'Innocenzio and The Associated Press
October 14, 2023
a poster of lego movie 2
Retail

After Barbie’s billion-dollar box office smash, Lego’s CEO is eyeing another movie as profits drop

By
August 31, 2023
After paying $4 billion for eOne, Hasbro sells its TV and movie business for $500 million
Finance

After paying $4 billion for eOne, Hasbro sells its TV and movie business for $500 million

By Michelle Chapman and The Associated Press
August 3, 2023

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