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Toys
Retail
The struggling toymaker behind Dungeons & Dragons and Play-Doh is banking on middle-aged shoppers as the ‘heart and soul’ of its business
BY
Prarthana Prakash
Retail
This kids toy company made too many bobblehead figures so now it’s ‘eliminating’ $30 million worth of stock
BY
Eleanor Pringle
Success
Lego is ditching Connecticut for Boston, which aims to ‘become the most family-friendly city in the country’
BY
The Associated Press
Success
Barbie is going after the coveted 3-year-old demographic with a taller new doll that has less of an hourglass figure
BY
Leanne Italie
and
The Associated Press
Finance
The ‘kid-adult’ market is booming in the toy industry—and major brands like McDonald’s, Lego and Build-a-Bear are paying attention
BY
Anne D'Innocenzio
and
The Associated Press
Lifestyle
The man who designed the iconic Rubik’s Cube explains why it’s so popular after almost 50 years: ‘Contradiction’ is a key to its success
BY
Mark Kennedy
and
The Associated Press
Retail
Toys “R” Us is coming back, again, this time in Macy’s stores
BY
Chris Morris
Retail
Lego is building a new factory in the U.S. to avoid supply-chain problems
BY
Marco Quiroz-Gutierrez
Retail
Small toymakers are operating 24/7 so gifts can reach U.S. stores by Christmas
BY
Amelia Pollard
and
Bloomberg
Retail
Georgia judge ‘bans’ Elf on the Shelf
BY
Chris Morris
Retail
Possible toy shortage looms this holiday season
BY
Chris Morris
Entertainment
‘May the Fourth be with you’: Star Wars Day gifts for the superfans in your life
BY
Chris Morris
Retail
Toys R Us Returns From the Dead on Saturday
BY
Chris Morris
Magazine
Mattel CEO Ynon Kreiz is rewriting a toy story
BY
Adam Lashinsky
Want a Spot on Amazon’s Holiday Toy Guide? It Could Cost You $2 Million
BY
Spencer Soper
,
Matt Townsend
, and others
Load More
Most Popular
Finance
The housing market is so broken that many 40- and 30-something millennials have no choice but to build homes in their...
BY
Jeff Kruth
,
Murali Paranandi
, and others
Features
Motorola ditched cell phones and found a lucrative second act. Now it’s one of tech’s biggest turnaround stories
BY
Stephen Gandel
Tech
Twitter cofounder Evan Williams says Elon Musk’s purchase of the company made him ‘sad’: ‘He’s brilliant. But no one’s...
BY
Chloe Taylor