Marketing

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Michelle Gass at Fortune's MPW Summit in California
MPW

A Beyoncé song gave Levi’s a golden opportunity. Here’s how the CEO made it a campaign

By
October 16, 2024
An Autumn favorite hot drink, the pumpkin spice flavored coffee, tea, or chai, complete with fresh pumpkins and whipped cream topping. Cinnamon sticks, ginger, cloves, and allspice surround the mug of spicy warm goodness. Rustic wood table.
Lifestyle

How clever marketing turned pumpkin spice into an autumn sensation

By Anne Jolly and The Associated Press
October 15, 2024
The real reason for Shein’s success? A cognitive bias known as ‘temporal discounting’
Commentary

The real reason for Shein’s success? A cognitive bias known as ‘temporal discounting’

By
October 15, 2024
The 100k+ club: High-earning women thank the sports of their childhoods
MPW

The 100k+ club: High-earning women thank the sports of their childhoods

By
October 15, 2024
Urban Outfitters scrambles after it failed to pivot from Millennials to Gen Z
Lifestyle

Urban Outfitters scrambles after it failed to pivot from Millennials to Gen Z

By
October 11, 2024
Want to win Gen Z over? Plug in to trends and offer convenience
Newsletters

Want to win Gen Z over? Plug in to trends and offer convenience

By
October 4, 2024
A Google Gemini generative artificial intelligence webpage
Tech

Google begins wide rollout of ads in AI overview search results

By Curtis Heinzl and Bloomberg
October 3, 2024
YouTube will now play ads over paused screens, giving users fewer options to dodge them
Tech

YouTube will now play ads over paused screens, giving users fewer options to dodge them

By
September 20, 2024
Marc Benioff, chief executive officer of Salesforce Inc., during a Bloomberg Television interview. He is gesturing with his hands and mid-speech. He wears a professional jacket and shirt.
Finance

Salesforce shares surge on news of CEO Benioff’s billion-agent AI strategy

By Brody Ford, Emily Chang and Bloomberg
September 20, 2024
Reckitt CMO: AI is already making marketers better and faster
Commentary

Reckitt CMO: AI is already making marketers better and faster

By
September 5, 2024
Google faces a possible $100 billion litigation avalanche, says Bernstein
Tech

Google faces a possible $100 billion litigation avalanche, says Bernstein

By
September 5, 2024
Isaac Hayes
Politics

Trump campaign halted from playing an Isaac Hayes song after a lawsuit from the soul music pioneer’s estate

By Kate Brumback and The Associated Press
September 4, 2024
Canva says its new AI features justify raising subscription prices by 300%
Tech

Canva says its new AI features justify raising subscription prices by 300%

By
September 3, 2024
With ESG on the rebound, it’s time to abandon climate doom narratives
Commentary

With ESG on the rebound, it’s time to abandon climate doom narratives

By
August 30, 2024
Mississippi seafood giant sold thousands of pounds of imported frozen fish and billed it as fresh caught local snapper
Retail

Mississippi seafood giant sold thousands of pounds of imported frozen fish and billed it as fresh caught local snapper

By
August 27, 2024

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