Marketing

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Land O'Lakes CEO Beth Ford wants the company to focus on its farmer-owned roots.
Retail

Land O’Lakes wants to introduce you to the farmer behind your butter

By
February 6, 2020
Super Bowl ads streaming 5g
Commentary

Why Super Bowl ads still matter in the streaming age

By
January 31, 2020
OPE.02.20.Strength-and-Stature
Magazine

Understanding the 2020 election as brand marketing

By
January 21, 2020
A worker drives a tricycle to deliver packages to customers in Shenyang in China's northeastern Liaoning province on November 14, 2019. (Photo by STR / AFP) / China OUT (Photo by STR/AFP via Getty Images)
International

U.S. brands think they understand China’s market, but a new report says they don’t

By
January 17, 2020
Airbnb Open LA - Day 1
Retail

Casper influencers move mattresses, but the IPO filing says they’re not all sweet dreams

By Sarah Frier and Bloomberg
January 11, 2020
The Bell Lobby Bag
Retail

My Night at the Taco Bell Hotel (a.k.a. Hanging With the Influencers)

By
August 18, 2019
Lululemon
Retail

Sweat Marketing: Lululemon’s Tie-In With Barry’s Bootcamp

By
July 25, 2019
Adidas Blames Twitter After Personalized Arsenal Jersey Campaign Goes Predictably Awry
Tech

Adidas Blames Twitter After Personalized Arsenal Jersey Campaign Goes Predictably Awry

By
July 2, 2019
Fortune
Tech

From Peanuts to $40 Billion, Amazon’s Ad Business Set to Be the Next Great Disruptor

By
June 25, 2019
The Bell - A Taco Bell Hotel & Resort - Pool View
Retail

Get Ready to Order Taco Bell’s Newest Limited-Edition Menu Item: a Hotel Room

By
June 21, 2019
High Angle View Of Pills Spilling On Paper Currency

Drug Companies Have Big R&D Expenses and Still Make Large Profits

By
March 1, 2019
Apple logo

Apple’s Latest Acquisition Could Help the Tech Giant Use Data in This New Way

By Mark Gurman and Bloomberg
February 15, 2019
verizon super bowl ad with NFL players
Tech

Verizon Goes With First Responder Theme For Super Bowl Ads Despite Controversy

By
January 18, 2019
Baltimore Cityscapes And City Views

2 Under Armour Executives Reportedly Depart Over Spending Concerns

By
December 10, 2018
Marisa Thalberg, global chief brand officer, Taco Bell.

The Key to Taco Bell’s Tone? ‘We Think of Ourselves As an Underdog’

By
November 29, 2018

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