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Page 16 of 45
How public health ads that incite fear can backfire
Health
How public health ads that incite fear can backfire
By Eric Berger and Kaiser Health NewsJanuary 16, 2021
Marketers can’t predict what you’ll buy—even if they use A.I.
Commentary
Marketers can’t predict what you’ll buy—even if they use A.I.
By David GalJanuary 2, 2021
Commentary-Email Security-false claims
Commentary
The email security market is littered with false claims. How to fix it
By Kevin O’BrienNovember 27, 2020
Portrait Lord Leverhulme
Newsletters
Sometimes the simplest uses of A.I. are the best
By Jeremy KahnNovember 24, 2020
Meditation app Calm boosted after sponsoring CNN’s election night coverage
Tech
Meditation app Calm boosted after sponsoring CNN’s election night coverage
By Danielle AbrilNovember 13, 2020
Procter & Gamble shows that increasing spending during a recession is worth it
Retail
Procter & Gamble shows that increasing spending during a recession is worth it
By Geoff ColvinOctober 20, 2020
This picture taken on September 28, 2020 shows the logo of the social network Instagram on a smartphone, in Toulouse, southwestern France.
Tech
Influencers beware: The U.K. is cracking down on undisclosed Instagram shilling
By David MeyerOctober 16, 2020
What corporate America’s top CMOs have learned about marketing in a pandemic
MPW
What corporate America’s top CMOs have learned about marketing in a pandemic
By Kristen BellstromSeptember 18, 2020
investing in Tik Tok despite looming shutdown and being banned in the US.
Commentary
Why brands should use TikTok—even if it’s at risk of being banned
By Justin KlineJuly 17, 2020
Busch Light Apple lampoons iPhone-maker in new commercial
Tech
Busch Light Apple lampoons iPhone-maker in new commercial
By Robert HackettJuly 14, 2020
Bozoma “Boz” Saint
MPW
Bozoma Saint John joins Netflix as CMO
By Emma HinchliffeJune 30, 2020
Marketing strategies during the pandemic should be focused on building relationships
Retail
Marketing strategies during the pandemic should be focused on building relationships
By Radhika MaryaJune 19, 2020
How retailers retooled podcasts to connect with customers and staff during the coronavirus pandemic
Retail
How retailers retooled podcasts to connect with customers and staff during the coronavirus pandemic
By Kate BowersApril 26, 2020
Land O'Lakes CEO Beth Ford wants the company to focus on its farmer-owned roots.
Retail
Land O’Lakes wants to introduce you to the farmer behind your butter
By Beth KowittFebruary 6, 2020
Super Bowl ads streaming 5g
Commentary
Why Super Bowl ads still matter in the streaming age
By Ken WheatonJanuary 31, 2020
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