influencers

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Mountain Parker Hooded Man, Hacker, Cyber Security
Finance

Instagram influencer ‘Jay Mazini’ who swindled millions in crypto scheme that preyed on Muslims sentenced to 7 years in jail

By
April 25, 2024
Short-form videos on social media are both a problem and an opportunity for Netflix, co-CEO Ted Sarandos says
Newsletters

Short-form videos on social media are both a problem and an opportunity for Netflix, co-CEO Ted Sarandos says

By
April 19, 2024
Kid on phone
Success

Gen Alpha ‘Sephora kids’ are dropping serious money on adult skincare. Brands say they should stop but see soaring sales

By Jeannette Neumann and Bloomberg
April 10, 2024
Tech layoffs push part-time content creators into becoming full-time influencers—but it’s not easy: ‘You have to be ready to fail, ready to not make a lot of money’
Success

Tech layoffs push part-time content creators into becoming full-time influencers—but it’s not easy: ‘You have to be ready to fail, ready to not make a lot of money’

By Brooke Schultz and The Associated Press
April 9, 2024
Female influencer filming herself
Finance

‘Finfluencers’ could face up to two years in prison or unlimited fines for dodgy financial advice

By
March 27, 2024
A headshot of MrBeast real name Jimmy Donaldson.
Success

YouTube’s richest star MrBeast sleeps in his office to cut down on driving time to get to work

By
March 25, 2024
Man on laptop
Tech

39-year-old comedian says TikTok changed his life, giving him first nationwide tour and 3 months off when his son was newborn

By Leah Willingham and The Associated Press
March 16, 2024
YouTube star MrBeast, real name Jimmy Donaldson.
Success

MrBeast says it’s ‘painful’ watching wannabe YouTube influencers quit school and jobs for a pipe dream: ‘For every person like me that makes it, thousands don’t’

By
March 15, 2024
Ana Wolfermann chats about quitting full-time influencing and going corporate.
Success

A TikTok star who is taking a pay cut for a 9-to-5 job explains why influencing is unsustainable

By
March 13, 2024
Ana Wolfermann sits down in the studio to chat with Fortune
Success

Why a 23-year-old TikTok influencer with 1 million followers is ready to leave it all behind for a 9-to-5 job

By
March 11, 2024
Fired businesswoman with box of belongings
Success

Gen Zers are waving goodbye to ‘soul-sucking’ 9-to-5 jobs as social media convinces them to ditch corporate careers

By
March 1, 2024
Gen Z grad who broke down in tears in viral TikTok résumé video has now set her sights on Hollywood
Success

Gen Z grad who broke down in tears in viral TikTok résumé video has now set her sights on Hollywood

By
February 25, 2024
A picture of AI-generated model Hailey Lopez.
Tech

AI influencers are making their secretive creators tens of thousands of dollars a month—now an OnlyFans rival is betting on the lucrative virtual girlfriends

By
February 21, 2024
YouTube influencer MrBeast
Lifestyle

MrBeast, the world’s biggest YouTube star, brings in $700 million a year, but he relies on a trusted compliance officer to control the purse strings: His mom

By
February 16, 2024
Left: Elon Musk. Right: Jimmy Donaldson, a.k.a. MrBeast
Tech

MrBeast reveals his first video on X made $263,000—but the YouTube multi-millionaire dismissed the cash as a ‘facade’ and is giving it away

By
January 23, 2024

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