Gen Z

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An entrance to the Ferrari NV headquarters and automobile plant in Maranello, Italy, on Tuesday, Feb. 7, 2023. Speaking at Ferraris Maranello headquarters, Ferrari Chief Executive Officer Benedetto Vigna, 53, credited Tesla with accelerating change within an industry steeped in engine cylinders.
Retail

Newly minted millennials and Gen Z now make up 40% of new Ferrari buyers

By
March 17, 2025
Water bottle Owala is to Gen Z what Stanley Cup is to millennials: ’emotional support.’ Inside the rapidly growing family business’ success story
Success

Water bottle Owala is to Gen Z what Stanley Cup is to millennials: ’emotional support.’ Inside the rapidly growing family business’ success story

By
March 15, 2025
Young people in an apartment
Success

Gen Z Americans don’t have enough saved to cover a single month of spending

By Augusta Saraiva and Bloomberg
March 14, 2025
‘Gen Z’ the label hurts young people at work—and ‘Gen Beta’ is even more doomed if nothing changes
Commentary

‘Gen Z’ the label hurts young people at work—and ‘Gen Beta’ is even more doomed if nothing changes

By
March 12, 2025
Bowl of red sauce
Lifestyle

1 in 4 Gen Z and millennials say they bring their own condiments to restaurants—especially hot sauce

By
March 12, 2025
Mark Cuban speaks at SXSW.
Success

If Mark Cuban were a Gen Zer, here’s what he would do—even while sleeping—to get ahead of the game 

By
March 12, 2025
BlackRock CEO Larry Fink holds up two pinched fingers while speaking.
Success

BlackRock CEO sounds the alarm to Trump on the scarcity of this skilled trade profession—but Gen Z may be able to save the day

By
March 11, 2025
Emmett Shear wears a grey hoodie and speaks onstage to an event.
Success

Former Twitch CEO’s words of warning to Gen Z interns: Prestigious jobs on paper are ‘mostly a trap’ and money is a ‘constraint’

By
March 10, 2025
Young students play with laptop at school.
Success

China’s six-year-olds are already being offered AI classes in school in a bid to train the next generation of DeepSeek founders

By
March 10, 2025
Woman holds a cell phone and a credit card.
Success

Inflation sticker shock is making Gen Z ditch doom spending and revenge travel once and for all

By
March 10, 2025
AI robot hand and human hand connect.
Success

This 25-year-old was fired from her day job—Now, she and others are their own boss with the help of AI tutors

By
March 9, 2025
Gen Z students are rebelling against their parents’ Ivy League dream and choosing a different ideal university instead
Success

Gen Z students are rebelling against their parents’ Ivy League dream and choosing a different ideal university instead

By
March 9, 2025
Man in white shirt, blazer and glasses sitting onstage at a conference and gesticulating with his hands
Lifestyle

Oura’s CEO says Gen Z and millennials are rebelling against the baby boomer mentality on health

By
March 7, 2025
Gen Zers are treating employers like bad dates: 93% ghost interviews and 87% have not even shown up for their first day of work
Success

Gen Zers are treating employers like bad dates: 93% ghost interviews and 87% have not even shown up for their first day of work

By
March 7, 2025
A businesswoman standing in her office
Success

Majority of Gen Z men say feminism has gone too far—but BofA study says wealthy women lift entire economy

By
March 6, 2025

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