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Consumer Spending

Red Lobster is reportedly bringing back Endless Shrimp 2 years after the CEO vowed it would never return
RetailRed Lobster is reportedly bringing back Endless Shrimp 2 years after the CEO vowed it would never return
By Sydney LakeApril 3, 2026
A woman looks concerned as she fills up at a gas station
EconomyThe Iran war is effectively ‘a tax’ on U.S. households that could accelerate the economy’s widening K shape, Moody’s says
By Tristan BoveApril 2, 2026
retail sales
EconomyRetail sales tick up 0.6% in February before Iran war, gas price spike
By Anne D'Innocenzio and The Associated PressApril 1, 2026
Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
RetailGen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
By Jeena Sharma and Retail BrewApril 1, 2026
walmart shoppers
EconomyA Wall Street vet’s Walmart recession indicator just hit its highest point since 2008—and he says the fear ‘just keeps multiplying’
By Jake AngeloMarch 31, 2026
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
RetailThe beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
By Catherina GioinoMarch 31, 2026
gen z
Real EstateGen Z finally had room to breathe. Now Trump’s 26% gas price hike has them suffocating
By Nick LichtenbergMarch 24, 2026
BlackRock CEO Larry Fink
EconomyBillionaire Larry Fink says you’re wrong to think that AI stealing your job is the big problem—it’s really about what it’s doing for his class
By Tristan BoveMarch 24, 2026
Stressed rich man at desk
SuccessThe K-shaped economy has left many six-figure earners ‘on thin ice’ as housing costs, lifestyle creep, and the job market put them at risk
By Emma BurleighMarch 22, 2026
A boy sits at a cluttered desk with headphones on, looking at an iPad.
RetailGen Alpha’s economic influence is ‘enormous’—From side hustles and bankrolling from their parents, they’ve surpassed $100 billion in spending power
By Sasha RogelbergMarch 7, 2026
Your spend as a ‘weapon’: Scott Galloway’s ‘Resist and Unsubscribe’ movement asks you to ditch Amazon, Apple, and Netflix to oppose Trump
Big TechYour spend as a ‘weapon’: Scott Galloway’s ‘Resist and Unsubscribe’ movement asks you to ditch Amazon, Apple, and Netflix to oppose Trump
By Kristin StollerFebruary 28, 2026
electrician
Economy‘If I was 18 now, there is no way I would go to university only to leave with huge debts and poor job prospects,’ says analyst. He’d be an electrician
By Nick LichtenbergFebruary 26, 2026
Tu speaks onstage holding a microphone and notecards
Personal FinanceMeet ‘Your Rich BFF,’ the former JPMorgan trader and TikTok star who wants you to talk about money on the first date
By Adriana Morga and The Associated PressFebruary 20, 2026
Marriott’s CEO identifies a ‘fundamentally permanent shift’ for Americans: Even low-income families are stubbornly hanging on to vacations
Travel & LeisureMarriott’s CEO identifies a ‘fundamentally permanent shift’ for Americans: Even low-income families are stubbornly hanging on to vacations
By Ashley LutzFebruary 12, 2026
A shopper carries Target bags in San Francisco, California, US, on Thursday, Feb. 5, 2026.
EconomyWelcome to the ‘E-shaped’ economy: Wealth gap is no longer between just high and low earners, the middle class is also struggling
By Eleanor PringleFebruary 12, 2026
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Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combinedplaceholder alt text
By Fortune EditorsApril 9, 2026
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250placeholder alt text
By Fortune EditorsApril 9, 2026
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'placeholder alt text
By Fortune EditorsApril 9, 2026
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