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Consumer Spending

Two mature couples smiling and toasting one another
Economy
We’re living in the ‘G-shaped economy’—where boomers control $90 trillion, and everyone else waits
By Jason MaAugust 31, 2026
Kevin O'Leary wearing a black suit with a gold NBA trading card necklace in his mouth
Success
Despite having a net worth of $400 million, Kevin O’Leary still shops at Walmart for $29 jeans: ‘I’m always looking for a great deal’
By Preston ForeAugust 27, 2026
A shipping container is moved at a freight yard in Montreal, Quebec, Canada.
Economy
U.S. economy grows at sluggish 1.5% pace in second quarter
By Paul Wiseman and The Associated PressAugust 26, 2026
A man shops for produce in a supermarket.
Retail
FTC moves to make retailers disclose use of ‘personalized pricing’ as technology now enables broad consumer surveillance
By Joshua HongAugust 24, 2026
Brian Niccol sits on a chair onstage in front of a blue and purple background.
Economy
Starbucks CEO says the coffee chain won’t lose its cash-strapped consumers because it’s on its way to being a ‘world-class customer service’ company
By Sasha RogelbergAugust 15, 2026
A person looking through a metal grid on a window
Economy
‘A prisoner can oppose incarceration while remaining confined’: The paradox of Gen Z, capitalism, and consumption
By Nick LichtenbergAugust 10, 2026
gen z
Success
Gen Z’s anti-capitalist brand says one thing. Its spending data says something more interesting
By Nick LichtenbergAugust 5, 2026
za
Retail
‘Am I paying for the vibes?’ Gen Z says it hates capitalism, but their spending patterns show they just don’t like being ripped off
By Nick LichtenbergJuly 30, 2026
Harry Styles waves
Success
Harry Styles fans flew to Amsterdam, paid a 21% premium for hotels, and sent inflation soaring. One Gen Zer paid $1,000 for a tiny ‘box’ hotel room
By Preston ForeJuly 10, 2026
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
Retail
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
By Catherina GioinoJuly 3, 2026
The New York Stock Exchange is seenduring morning trading on May 26, 2026 in New York City.
Economy
The richest 20% are the only ones powering the U.S. economy, says top economist, but their prospects are entirely reliant on teetering stock prices
By Eleanor PringleJune 26, 2026
The bond market knows something about the $39 trillion national debt that Washington doesn’t
Economy
The bond market knows something about the $39 trillion national debt that Washington doesn’t
By Eva RoytburgJune 25, 2026
Young woman shopper in store
Success
As 93% of Americans lean on coupons to get by, Bed Bath & Beyond is splashing out $100K on a home renovation for their thriftiest shopper
By Emma BurleighJune 23, 2026
A shopper looks at a beverage display June 4, 2026 at the Market 32 Supermarket in South Burlington, Vermont.
Economy
Miserable K-shaped economy might actually be fading, as lower-income families bounce back, says Bank of America
By Eleanor PringleJune 19, 2026
retail
Economy
Americans are still spending their tax refunds — for now, as retail sales jump in May
By Anne D'Innocenzio and The Associated PressJune 17, 2026
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Success
31-year-old millionaire has zero sympathy for unemployed Gen Z's ‘excuses’—he says 'it is scarily easy' to build a business and get rich right nowplaceholder alt text
By Orianna Rosa RoyleAugust 31, 2026
Success
The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economyplaceholder alt text
By Emma BurleighAugust 30, 2026
Commentary
Business has lost the trust of a generation. I hear about it at my dinner tableplaceholder alt text
By Lori JankeAugust 31, 2026
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