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Consumer Spending

Chart ranking 99 countries by their 2026 spike in food, housing and transport prices; 10 cross the IMF spike line and the U.S. sits just under it.
Commentary
We’re not in a cost-of-living crisis — yet
By Anthony FoxOctober 31, 2026
Hershey warns Americans squeezed by gas prices are buying less candy—and Halloween’s final days are ‘really critical’
North America
Hershey warns Americans squeezed by gas prices are buying less candy—and Halloween’s final days are ‘really critical’
By Cordell JonesOctober 30, 2026
A sign welcomes attendees to Apple's WWDC 2022 developer conference at the company's headquarters, Apple Park, in Cupertino. Apple.
Big Tech
What Apple’s hand-embroidered product launch reveals about advertising in the age of AI slop 
By Tatiana SatauaOctober 15, 2026
parenting
Real Estate
Older millennials are pulling away from the pack in the housing market—and they’re dominating the ‘hobbies’ economy, too
By Nick LichtenbergSeptember 30, 2026
A young couple shopping in a supermarket
Health
Proteinmaxxing shows a ‘meaningful shift’ in how Gen Z takes supplements versus baby boomers, new survey shows
By Tatiana SatauaSeptember 29, 2026
Funflation is fueling hobbies as Americans spend more on fun at home to avoid going out
Economy
Funflation is fueling hobbies as Americans spend more on fun at home to avoid going out
By Marco Quiroz-GutierrezSeptember 29, 2026
Alo is defying China’s consumer slowdown, selling $1.5 million in one minute and planning 8 more stores
Asia
Alo is defying China’s consumer slowdown, selling $1.5 million in one minute and planning 8 more stores
By Bilin LinSeptember 26, 2026
Card companies are on a ‘land grab’ to set the standards for AI shopping, even as consumers aren’t yet comfortable handing over purchases to a bot
Health
Card companies are on a ‘land grab’ to set the standards for AI shopping, even as consumers aren’t yet comfortable handing over purchases to a bot
By Tatiana SatauaSeptember 18, 2026
Two mature couples smiling and toasting one another
Economy
We’re living in the ‘G-shaped economy’—where boomers control $90 trillion, and everyone else waits
By Jason MaAugust 31, 2026
Kevin O'Leary wearing a black suit with a gold NBA trading card necklace in his mouth
Success
Despite having a net worth of $400 million, Kevin O’Leary still shops at Walmart for $29 jeans: ‘I’m always looking for a great deal’
By Preston ForeAugust 27, 2026
A shipping container is moved at a freight yard in Montreal, Quebec, Canada.
Economy
U.S. economy grows at sluggish 1.5% pace in second quarter
By Paul Wiseman and The Associated PressAugust 26, 2026
A man shops for produce in a supermarket.
Retail
FTC moves to make retailers disclose use of ‘personalized pricing’ as technology now enables broad consumer surveillance
By Joshua HongAugust 24, 2026
Brian Niccol sits on a chair onstage in front of a blue and purple background.
Economy
Starbucks CEO says the coffee chain won’t lose its cash-strapped consumers because it’s on its way to being a ‘world-class customer service’ company
By Sasha RogelbergAugust 15, 2026
A person looking through a metal grid on a window
Economy
‘A prisoner can oppose incarceration while remaining confined’: The paradox of Gen Z, capitalism, and consumption
By Nick LichtenbergAugust 10, 2026
gen z
Success
Gen Z’s anti-capitalist brand says one thing. Its spending data says something more interesting
By Nick LichtenbergAugust 5, 2026
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Most Popular
Real Estate
The Pentagon and Britain are bracing for the power to go out. The ultrawealthy got there first, with backup generators, escape homes, and stockpilesplaceholder alt text
By Sydney LakeOctober 30, 2026
Europe
‘It’s only when you see 49-ton trucks in China running on batteries that you realize how serious electrification is’: Octopus Energy CEO Greg Jackson on Europe’s incumbency problemplaceholder alt text
By Kamal AhmedOctober 30, 2026
Success
Jeff Bezos once gave Eva Longoria and the admiral behind Osama bin Laden's capture $100 million—but she says you don't need wealth to give backplaceholder alt text
By Orianna Rosa RoyleOctober 31, 2026
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