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Consumer Spending

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Real Estate
Older millennials are pulling away from the pack in the housing market—and they’re dominating the ‘hobbies’ economy, too
By Nick LichtenbergSeptember 30, 2026
A young couple shopping in a supermarket
Health
Proteinmaxxing shows a ‘meaningful shift’ in how Gen Z takes supplements versus baby boomers, new survey shows
By Tatiana SatauaSeptember 29, 2026
Funflation is fueling hobbies as Americans spend more on fun at home to avoid going out
Economy
Funflation is fueling hobbies as Americans spend more on fun at home to avoid going out
By Marco Quiroz-GutierrezSeptember 29, 2026
Alo is defying China’s consumer slowdown, selling $1.5 million in one minute and planning 8 more stores
Asia
Alo is defying China’s consumer slowdown, selling $1.5 million in one minute and planning 8 more stores
By Bilin LinSeptember 26, 2026
Card companies are on a ‘land grab’ to set the standards for AI shopping, even as consumers aren’t yet comfortable handing over purchases to a bot
Health
Card companies are on a ‘land grab’ to set the standards for AI shopping, even as consumers aren’t yet comfortable handing over purchases to a bot
By Tatiana SatauaSeptember 18, 2026
Two mature couples smiling and toasting one another
Economy
We’re living in the ‘G-shaped economy’—where boomers control $90 trillion, and everyone else waits
By Jason MaAugust 31, 2026
Kevin O'Leary wearing a black suit with a gold NBA trading card necklace in his mouth
Success
Despite having a net worth of $400 million, Kevin O’Leary still shops at Walmart for $29 jeans: ‘I’m always looking for a great deal’
By Preston ForeAugust 27, 2026
A shipping container is moved at a freight yard in Montreal, Quebec, Canada.
Economy
U.S. economy grows at sluggish 1.5% pace in second quarter
By Paul Wiseman and The Associated PressAugust 26, 2026
A man shops for produce in a supermarket.
Retail
FTC moves to make retailers disclose use of ‘personalized pricing’ as technology now enables broad consumer surveillance
By Joshua HongAugust 24, 2026
Brian Niccol sits on a chair onstage in front of a blue and purple background.
Economy
Starbucks CEO says the coffee chain won’t lose its cash-strapped consumers because it’s on its way to being a ‘world-class customer service’ company
By Sasha RogelbergAugust 15, 2026
A person looking through a metal grid on a window
Economy
‘A prisoner can oppose incarceration while remaining confined’: The paradox of Gen Z, capitalism, and consumption
By Nick LichtenbergAugust 10, 2026
gen z
Success
Gen Z’s anti-capitalist brand says one thing. Its spending data says something more interesting
By Nick LichtenbergAugust 5, 2026
za
Retail
‘Am I paying for the vibes?’ Gen Z says it hates capitalism, but their spending patterns show they just don’t like being ripped off
By Nick LichtenbergJuly 30, 2026
Harry Styles waves
Success
Harry Styles fans flew to Amsterdam, paid a 21% premium for hotels, and sent inflation soaring. One Gen Zer paid $1,000 for a tiny ‘box’ hotel room
By Preston ForeJuly 10, 2026
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
Retail
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
By Catherina GioinoJuly 3, 2026
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Success
Move over, DINKs. SPLITs are the new financial power couple: They have two incomes, no kids yet, and no joint bank accountplaceholder alt text
By Orianna Rosa RoyleOctober 8, 2026
Law
Texas businessman gets 13 years in federal prison as feds seize his Lamborghinis, Ferraris, Firebird, and dozens more cars to pay back fraud victimsplaceholder alt text
By Catherina GioinoOctober 5, 2026
Newsletters
Whole Foods CEO says grocery will turn Amazon from the 'everything store' into the 'everyday store'placeholder alt text
By Diane BradyOctober 8, 2026
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