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Sedona Prince on the basketball court
NewslettersA landmark multibillion-dollar settlement is on the brink of changing women’s college basketball forever
By Emma Hinchliffe and Nina AjemianApril 9, 2025
The Maryland men's basketball team celebrates after a buzzer beater to send them to the Sweet 16
LifestyleHow to watch the Sweet 16 and the Elite 8 of March Madness 2025 for free—and without cable
By Chris MorrisMarch 27, 2025
Warren Buffett wearing Creighton University stickers on his face.
SuccessA free trip to Mars, free burgers for life, and $1 million: what a perfect March Madness bracket could win you as Warren Buffett and Elon Musk chip in
By Preston ForeMarch 18, 2025
Warren Buffett once offered $1 billion to any Berkshire Hathaway employee who could pick a perfect March Madness bracket. What to know about college basketball’s biggest tournament
LifestyleWarren Buffett once offered $1 billion to any Berkshire Hathaway employee who could pick a perfect March Madness bracket. What to know about college basketball’s biggest tournament
By The Associated Press and Bridget BrownMarch 17, 2025
Kobe Bryant next to Michael Jordan in a Lakers-Bulls game
RetailRare Michael Jordan and Kobe Bryant jerseys could sell for $10 million each
By James Tarmy and BloombergMarch 6, 2025
How to watch the NBA All-Star weekend for free—and without cable
LifestyleHow to watch the NBA All-Star weekend for free—and without cable
By Chris MorrisFebruary 14, 2025
two basketball players playing on the court
NewslettersThe newest twist in women’s basketball? The ‘Unrivaled’ league which is run like a startup with the game’s biggest stars
By Emma Hinchliffe and Nina AjemianFebruary 13, 2025
A hockey fan booing from the crowd
PoliticsCanadians are booing the American national anthem at sports games even after Trump paused his tariffs rollout
By The Associated PressFebruary 5, 2025
J Dybantsa a member of the Utah Prep high school basketball team waves to the crowd during half time of the Brigham Young Cougars game.
SuccessMeet the high school athletes making up to $2,000 a post from brand deals with Adidas and Red Bull
By Emma BurleighFebruary 5, 2025
Maverick Carter
LifestyleLeBron James’ business partner is raising $5 billion for a basketball league to rival the NBA
By Paolo ConfinoJanuary 17, 2025
More investors are putting their money in women’s sports teams. A new study finds it could ‘unlock billions’ in value
FinanceMore investors are putting their money in women’s sports teams. A new study finds it could ‘unlock billions’ in value
By Robert GrayNovember 20, 2024
The Boston Celtics' Jaylen Brown dunks a basketball
LifestyleYou’ll soon be able to stream individual NBA and NHL games for $7 a pop
By The Associated PressNovember 13, 2024
Rob Manfred, Commissioner, Major League Baseball and Adam Silver, Commissioner, National Basketball Association speak onstage during the Growing the Game panel, at the Fortune Global Forum on November 11, 2024 in New York City.
ConferencesNBA commissioner says women’s sports is booming because legacy media gatekeepers can’t ignore it anymore
By Paolo ConfinoNovember 11, 2024
a crowd of basketball players celebrating a win inside a gymnasium
NewslettersA landmark WNBA season has ended—and players are using the offseason to fight for a better deal
By Emma Hinchliffe and Nina AjemianOctober 22, 2024
WNBA’s salary ‘doesn’t even pay one of my bills,’ says Angel Reese
SuccessWNBA’s salary ‘doesn’t even pay one of my bills,’ says Angel Reese
By Chloe BergerOctober 18, 2024
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