• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessNCAA March Madness

From 12 hours of video games a day to Big Ten Player of the Year: The unlikely rise of Yaxel Lendeborg

Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
March 24, 2026, 11:27 AM ET
Yaxel Lendeborg is the Big Ten Player of the Year.
Yaxel Lendeborg is the Big Ten Player of the Year.Getty Images—Michael Reaves

Back in high school, Yaxel Lendeborg wasn’t even on the basketball team (and had even been cut from the middle-school team) and played video games 12-14 hours each day. 

Recommended Video

Now, the Michigan Wolverines Forward is the Big Ten Player of the Year—referred to as “The Dominican LeBron”—and is set to take on the Alabama Crimson Tide in the Sweet 16 on Friday.

His journey from the couch to the court is the kind of story coaches tell recruits to illustrate the success that can come from a single decision. Ahead of his senior year of high school, Lendeborg’s mother, Yissel Raposo, learned her son wasn’t on track to graduate, so she had a heart-to-heart conversation with him that served as a “wake-up call,” she told Hoops HQ in a December 2025 profile of the player. 

It was a decision that largely paid off: Lendeborg’s grades dramatically improved when he enrolled in Camden County College, so much so that he was able to join the varsity basketball team for the final 11 games of his senior season. These were the only 11 high school basketball games Lendeborg ever played.

Right after high school, Lendeborg started working with his mother at a cell-phone accessory warehouse, but felt guilty about not doing more. 

“It kind of hurt being in that space with my mom, seeing how much she’s been doing for us,” the 6-foot, 9-inch, 240-pound player told Hoops HQ. “So it was like, damn, I really messed my life up. And I’m not helping my mom out.”

That’s when everything changed. 

Yaxel Lendeborg’s career timeline

Through the grapevine, coaches at Arizona Western College learned of Lendeborg. Although he wasn’t thrilled to be going, according to Hoops HQ, Lendeborg shipped himself off to Arizona, where he played 78 games in three seasons from 2020 to 2023. There, he was a two-time NJCAA All-American and won the ACCAC Player of the Year award twice. 

In April 2023, Lendeborg transferred to the University of Alabama at Birmingham, where he helped the school earn the 2024 American Conference Tournament Title. He also earned AAC Tournament MVP honors, was named AAC Defensive Player of the Year twice, and helped the school reach the NCAA Tournament, among several other accolades.

Then in April 2025, Lendeborg committed to the University of Michigan, joining what would become the top team in the country under head coach Dusty May. His debut was somewhat injury-limited, but he quickly became Michigan’s star player. He averages 14.7 points, 6.9 rebounds, and 3.2 assists per game, according to ESPN, and led Michigan to a 19-1 Big 10 record (and 33-3 overall), the program’s first regular-season title since 2020-2021. 

This March, he was named Big Ten Player of the Year and helped Michigan earn the No. 1 seed in the Midwest Regional for this year’s March Madness tournament. Now, he’s projected as a first-round NBA draft pick.

A late bloomer who caught fire

Lendeborg’s success story defies the typical blue-chip narrative in basketball recruiting. Typically, recruiters are after a 4- or 5-star player who has been heavily scouted since middle or early high school, appears on national rankings lists, and gets dozens of scholarship offers from top programs before their senior year. 

Instead, Lendeborg, now 23, developed much later than his peers. This meant he had to outwork players with years of structured training—and now he’s competing in what’s widely considered the most physically demanding conference in college basketball. But Michigan basketball coach Dusty May says Lendeborg deserves every ounce of recognition he’s getting.

“I think it’s pretty obvious why he’s player of the year,” May told CBS reporter Tracy Wolfson in early March. “He does everything on the basketball court, and he’s incredibly unselfish while doing it. And he’s just scratching the surface of how good he can be.”

The business of breaking through

Lendeborg’s unlikely rise can serve as a compelling lesson for the business world, too. Talent without focus is just potential. For years, Lendeborg had the innate talent to perform at a high level, but lacked the motivation.

A 2007 study by American academic and psychologist Angela L. Duckworth shows that grit can be just as important in determining success as talent. 

“The achievement of difficult goals entails not only talent, but also the sustained and focused application of talent over time,” she and her co-authors wrote in the study.

So, it wasn’t until Lendeborg committed to “sustained and focused” training that he met his big break, and it’s all paying off. 

Not only has Lendeborg earned numerous accolades in recent years, but his hard work is also paying off. His name, image, and likeness (NIL) valuation is estimated at $2 million, according to On3, ranking him among the top 25 in college sports overall and No. 7 in basketball. 

But Lendeborg also said in a March interview with the Associated Press he had turned down an NIL deal from Kentucky worth $7 million to $9 million dollars to stay with May and the Wolverines. That’s because he was prioritizing his long-term goals over money.

“I was raised without it, and I went my whole life without it,” Lendeborg told the AP. “Anything was going to make me super, super happy at the time.”

“I was thinking long term. What if I mess up my career because I chased the money instead of a future? Another big reason why I went with Dusty was he didn’t talk about money at all,” he continued. “It was all about making me better and helping me achieve my goals.”

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Sydney Lake
By Sydney LakeAssociate Editor
LinkedIn iconTwitter icon

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Boss has lunch with her workers outside
Successcompany culture
A $24 billion Dutch lender is cutting its workforce—and to get the remaining staff on board, the CEO is having sandwiches with them
By Emma BurleighApril 15, 2026
2 hours ago
Sal Khan
SuccessEducation
This CEO has teamed up with Google, Microsoft, and McKinsey to build an AI degree that could rival Harvard—and it will only cost $10,000 to attend
By Preston ForeApril 15, 2026
2 hours ago
fudd
CommentarySports
Azzi Fudd: how I learned to use NIL for transformation, not just transactions
By Azzi FuddApril 15, 2026
6 hours ago
The billionaire Anthropic cofounder who majored in literature says knowing how to ask the right questions beats knowing how to code
SuccessTech
The billionaire Anthropic cofounder who majored in literature says knowing how to ask the right questions beats knowing how to code
By Marco Quiroz-GutierrezApril 14, 2026
20 hours ago
trump
EconomyManufacturing
Trump’s macho MAGA economy is a bust. But there are plenty of high-paying jobs for men—in nursing and teaching
By Nick LichtenbergApril 14, 2026
21 hours ago
mike rowe
Successskills
‘Dirty Jobs’ host Mike Rowe is giving away $10 million to get Gen Z into trades—and says the skills gap has never been worse
By Jake AngeloApril 14, 2026
1 day ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
2 days ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
1 day ago
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
Success
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
By Fortune EditorsApril 14, 2026
1 day ago
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
AI
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
By Fortune EditorsApril 14, 2026
1 day ago
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
Success
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
By Fortune EditorsApril 14, 2026
1 day ago
Warren Buffett’s first tax return showed $7 owed to the IRS. The then paperboy and former Berkshire Hathaway CEO is now worth $143 billion
Success
Warren Buffett’s first tax return showed $7 owed to the IRS. The then paperboy and former Berkshire Hathaway CEO is now worth $143 billion
By Fortune EditorsApril 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.