• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem

1

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
NewslettersMPW Daily

A $1.4 million supermax and 20% revenue share: How paying players could unlock the WNBA’s next era

Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
March 19, 2026, 11:28 AM ET
The Seattle Storm's Nneka Ogwumike led WNBA players through contract negotiations as president of the WNBPA.
The Seattle Storm's Nneka Ogwumike led WNBA players through contract negotiations as president of the WNBPA. David Becker/NBAE via Getty Images
Add Fortune on Google for similar content.

They did it. The WNBA reached a deal with its players this week after months—years—of speculation as to whether the athletes powering the rise of women’s basketball would ever be properly compensated for their work.

Recommended Video

After several missed deadlines and marathon talks that stretched late into the night, a verbal agreement was finally struck at 2 a.m. Wednesday. The reported numbers (not yet confirmed by the league) are striking. A supermax salary of $1.4 million for veterans. Twenty percent of gross team and league revenue going to the players over the lifetime of the deal. An average salary around $600,000, up from $120,000. A minimum salary around $300,000—up from just $66,079 last season. For arguably the first time, all of the WNBA’s players—not just the biggest stars—will be paid like the professional athletes they are.

The WNBA’s 30th season will start without delay in May, commissioner Cathy Engelbert confirmed. That’s what both sides wanted—to play basketball. And to continue to capitalize on the momentum of the sport and its growing fandom, not suffer from the effects of a lockout.

What did it take to get here? Three decades of ups and downs, financial highs and lows, and some truly existential moments where it seemed as if the league might not make it to 30, as I outlined in a 2024 Fortune feature that went in depth on the sport’s pivotal transition. That context is important to understanding why this CBA negotiation seemed to be so fraught; it’s understandable that the league wouldn’t want to agree to anything it thought could put it back on shaky financial footing, only a few years into the WNBA’s breakthrough era.

Reflecting on what this new contract means, I keep coming back to a theme I heard over and over from those at the center of the women’s basketball world: this is all normal. A labor negotiation will always be tense. There will always be leaks and drama. Women’s sports is no different, and placing expectations for greater decorum on it is a way of holding back the game’s growth. “We shouldn’t be held to a different standard because we’re women,” legendary South Carolina coach Dawn Staley told me a few months ago.

Now, the WNBA can be an unencumbered example of how women’s sports can mature into true mainstream popularity. The WNBA can be proud of being the oldest continuously operating women’s sports league in the U.S., without having to answer for why newer leagues are able to better compensate athletes. The best thing for the league is that fans can now focus on being fans. Instead of chanting, “pay the players,” they can cheer for them. Ultimately, shedding a reputation for underpaying its players will power the growth of the league.

As Seattle Storm guard Lexie Brown put it, “And that’s how you stand on business.”

Emma Hinchliffe
emma.hinchliffe@fortune.com

The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world. Subscribe here.

ALSO IN THE HEADLINES

Sanae Takaichi is in D.C. today. The Japanese PM is set to meet with President Trump for what went from a sure slam-dunk to a likely "very difficult" meeting, she has said she expects. The war with Iran and the Strait of Hormuz will now be the most pressing topic discussed between the two world leaders. Trump pointed to Japan's and other Asian economies' dependence on fuel from the Middle East as reason for them to get involved in protecting the strait, the BBC reports, but Takaichi and others have not been convinced by that argument. 

What does Tulsi Gabbard do now? She's the director of national intelligence, and her own staff says that Iran poses no "imminent threat" (one senior aide, Joe Kent, resigned over the war). Yet her boss, President Trump, is saying otherwise. She went before the Senate Intelligence Committee yesterday to testify on this serious disconnect. She told lawmakers that "it is not a responsibility of the intelligence community to determine what is or is not an imminent threat." 

How do women really feel about guns? Marie Claire published a major investigation into this topic a decade ago, and just revisited it. What's new for 2026? Well, the rise of "gunfluencers," or female social media personalities who are helping the firearm industry reach new customers. 

The power of Dolores Huerta. The NYT published a blockbuster investigation this week that alleges that the late labor leader Cesar Chavez abused women and girls for years. Huerta, who was the most prominent woman in the movement, was one of the women who said Chavez assaulted her. It happened in 1966, and she said she chose not to report the assault to the police because of their hostility toward the movement, and she feared that no one within the union would believe her. Chavez's legacy is now being reevaluated. "Unfortunately, he used some of his great leadership to abuse women and children," Huerta, now 96, said in an interview. 

ON MY RADAR

Is the girlboss making a comeback? Vogue Business

Sofia Coppola was always in fashion Elle

In praise of having (or being) a slightly mean mom Vogue

PARTING WORDS

"I don’t sit around contemplating how a crisis, which I did not want Denmark to be involved in, might factor into a Danish election campaign. ... I think it is because, in a very, very unstable world, people want stable leadership."

— Danish PM Mette Frederiksen on how Trump's efforts to obtain Greenland improved her political fortunes at home. She's seeking a third term in an election next week. 

This is the web version of MPW Daily, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.
About the Author
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Newsletters

Inside Flavor Flav’s unlikely effort to help female Olympians build their brands and careers
NewslettersMPW Daily
Inside Flavor Flav’s unlikely effort to help female Olympians build their brands and careers
By Ellie AustinJuly 22, 2026
5 hours ago
A woman observes stock trends on her smartphone while a computer screen displays financial graphs.
NewslettersCFO Daily
Beyond SpaceX: Why great IPOs depend on more than first-day demand
By Sheryl EstradaJuly 22, 2026
12 hours ago
Photo: Sam Altman
NewslettersMarkets
AI world stunned by OpenAI model that secretly escaped secure environment and hacked into a rival company
By Jim EdwardsJuly 22, 2026
14 hours ago
Samsung’s North America CEO says the smartphone is just an entry point to ambient AI of the home
NewslettersCEO Daily
Samsung’s North America CEO says the smartphone is just an entry point to ambient AI of the home
By Diane BradyJuly 22, 2026
15 hours ago
Hugging Face CEO Clément Delangue (center) on Capitol Hill on September 13, 2023 in Washington, D.C. (Photo: Chip Somodevilla/Getty Images)
NewslettersFortune Tech
OpenAI: Our models accidentally compromised Hugging Face
By Andrew NuscaJuly 22, 2026
16 hours ago
Google DeepMind CEO Demis Hassabis
AIEye on AI
A FINRA for AI? The idea from Google DeepMind CEO Demis Hassabis is gaining momentum. But is it any good?
By Jeremy KahnJuly 21, 2026
1 day ago

Most Popular

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
1 day ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
7 hours ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.