Babies

Natalie Gordon
Newsletters

How a former Amazon engineer turned a 14-year-old baby registry into a $500 million-in-revenue business

By Emma Hinchliffe and Nina Ajemian
June 24, 2025
RFK Jr. speaks into a microphone
Health

RFK Jr. has ordered the FDA to review baby formula. Here’s what you should know

By Jonel Aleccia and The Associated Press
June 3, 2025
Young mom holding baby
Lifestyle

Clues into Gen Z parenting styles can be found in their approach to these two powerful elements

By
May 10, 2025
Mother holding a baby in a diaper
Success

This is the number of babies each woman needs to have to avoid human extinction—and the U.S. is nowhere close

By
May 2, 2025
Costco switched its Kirkland diapers and parents aren’t happy
Retail

Costco switched its Kirkland diapers and parents aren’t happy

By Will Kubzansky, Jaewon Kang and Bloomberg
April 24, 2025
Ms. Rachel with her hands up, wearing blue overalls and pink t-shirt
Family

Surrogacy just brought YouTube and Netflix star Ms. Rachel a new baby—and she’s not alone. Here’s why the business is booming

By
April 9, 2025
Mother feeding her baby with a bottle
Family

Nearly 20 infant formulas found to contain toxic lead, arsenic, or both. Here’s how parents can keep babies safe

By
March 21, 2025
Closeup of a woman with light-brown hair on a blue background
Family

Meet the CEO who turned the Swedish NoseFrida into a huge hit with American parents of babies

By
January 25, 2025
A toddler sits in his car seat, asleep
Retail

600,000 child car seats recalled due to potentially loose harnesses

By
December 20, 2024
Baby with a nebulizer mask on his face
Health

Moderna pauses its RSV vaccine trial for children after 5 infants are hospitalized in latest challenge of preventing disease

By
December 16, 2024
Just 25% of people at high risk of pneumococcal disease—children younger than 2, adults older than 64, and those with certain chronic health conditions such as diabetes—have been immunized, according to an August 2024 survey by the National Foundation for Infectious Diseases.
Health

Pneumonia can be a deadly complication of COVID, the flu, and RSV: What to know about pneumococcal vaccination

By
October 22, 2024
Why new parents are whining about a $1,700 smart bassinet
Lifestyle

Why new parents are whining about a $1,700 smart bassinet

By
August 22, 2024
Baby boty sitting in a shopping cart with groceries.
Retail

Hold on to your Pampers: Diaper and tampon shortages predicted this summer as new European law threatens the $3.5 billion supply chain

By John Ainger, Agnieszka de Sousa and Bloomberg
July 10, 2024
A baby is lying on a white sheet and is crying.
Retail

Japan’s population is getting so old that a diaper manufacturer is only making products for adults, not babies

By
March 28, 2024
Baby formula prices just soared to an all-time high and manufacturers are blaming it on new regulations that ‘significantly’ raise their costs
Retail

Baby formula prices just soared to an all-time high and manufacturers are blaming it on new regulations that ‘significantly’ raise their costs

By Augusta Saraiva, Madison Muller and Bloomberg
May 10, 2023

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