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Athletic wear

Wearable sales are flat but ring sales are up 100%, says Oura CEO
Health
Wearable sales are flat but ring sales are up 100%, says Oura CEO
By Jeff John RobertsSeptember 10, 2025
Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
Retail
Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
By Sydney Lake and Nick LichtenbergSeptember 5, 2025
A headshot for incoming Nike CEO Elliott Hill, a company boomerang
Success
Nike’s new CEO climbed his way from intern to top boss in almost 30 years
By Chloe BergerSeptember 20, 2024
Lululemon’s ‘long butt’ leggings are snatched off the shelves after customer complaints
Retail
Lululemon’s ‘long butt’ leggings are snatched off the shelves after customer complaints
By Chloe BergerJuly 31, 2024
Kanye West appears onstage at an Adidas Creates 747 Warehouse event wearing an Adidas sweatshirt.
Newsletters
How an early Kanye West scandal showed Adidas’ massive DEI shortcomings
By Lila MacLellanMay 1, 2024
A Lululemon store.
Retail
Lululemon is paying people for their used clothes
By Chris MorrisApril 15, 2022
NOBULL co-founders Marcus Wilson (left) and Michael Schaeffer (right) in their store in Boston.
Newsletters
The duo behind CrossFit’s favorite athletic brand has a unique design approach—no BS—and it’s paying off
By Nicole Gull McElroyMarch 15, 2022
Nike stock hits an all-time high as e-commerce powers through the pandemic
Retail
Nike stock hits an all-time high as e-commerce powers through the pandemic
By Phil WahbaDecember 21, 2020
Under Armour-Hong Kong Store
Retail
Under Armour shares plunge 17% on grim forecast
By Phil WahbaFebruary 11, 2020
Under Armour CEO Uses Full Page Newspaper Ad To Oppose President Trump's Immigration Ban
Retail
Under Armour Is Still Facing Huge Problems
By Phil WahbaFebruary 13, 2018
Inside a Foot Locker Inc. Store Ahead Of Earnings
Retail
Maybe Foot Locker Should Be Afraid of Amazon Selling Nike
By Phil WahbaAugust 18, 2017
Canada Goose Is Practicing Patience With Its International Expansion
Retail
Canada Goose Is Practicing Patience With Its International Expansion
By John KellMay 11, 2017
J.C. Penney Doubles Down on Nike as Kohl’s Gets Set for Under Armour
Retail
J.C. Penney Doubles Down on Nike as Kohl’s Gets Set for Under Armour
By Phil WahbaJanuary 18, 2017
A Lululemon store logo is pictured on a shop in Santa Monica
Retail
Why Lululemon Has Wall Street Feeling Zen
By John KellDecember 7, 2016
Why Michael Jordan went to China for Nike
Why Michael Jordan went to China for Nike
By Scott CendrowskiOctober 23, 2015
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Environment
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacteriumplaceholder alt text
By Sasha RogelbergJuly 10, 2026
Banking
'The first time ever in my career': Senior Citi executive on why the ultrawealthy want to diversify away from Americaplaceholder alt text
By Nick LichtenbergJuly 11, 2026
Success
Americans are quietly abandoning the daily habit that billionaires say set them up for success—and it could have lasting consequencesplaceholder alt text
By Preston ForeJuly 11, 2026
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