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Athletic wear
Athletic wear
Health
Wearable sales are flat but ring sales are up 100%, says Oura CEO
By
Jeff John Roberts
September 10, 2025
Retail
Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
By
Sydney Lake
and
Nick Lichtenberg
September 5, 2025
Success
Nike’s new CEO climbed his way from intern to top boss in almost 30 years
By
Chloe Berger
September 20, 2024
Retail
Lululemon’s ‘long butt’ leggings are snatched off the shelves after customer complaints
By
Chloe Berger
July 31, 2024
Newsletters
How an early Kanye West scandal showed Adidas’ massive DEI shortcomings
By
Lila MacLellan
May 1, 2024
Retail
Lululemon is paying people for their used clothes
By
Chris Morris
April 15, 2022
Newsletters
The duo behind CrossFit’s favorite athletic brand has a unique design approach—no BS—and it’s paying off
By
Nicole Gull McElroy
March 15, 2022
Retail
Nike stock hits an all-time high as e-commerce powers through the pandemic
By
Phil Wahba
December 21, 2020
Retail
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Retail
Under Armour Is Still Facing Huge Problems
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Retail
Maybe Foot Locker Should Be Afraid of Amazon Selling Nike
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Retail
Canada Goose Is Practicing Patience With Its International Expansion
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John Kell
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Retail
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Retail
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International
Why Michael Jordan went to China for Nike
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Scott Cendrowski
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North America
Farmer says 'we're in a very dire situation' ahead of harvest—with zero soybean orders from China, historically the...
By
Dave Smith
Success
Workday’s CEO says his career took off after he changed his attitude—and Amazon boss Andy Jassy swears by the same...
By
Preston Fore
Success
This Stanford computer science professor went to written exams 2 years ago because of AI. He says his students insisted...
By
Nick Lichtenberg