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Athletic wear

HealthWearable sales are flat but ring sales are up 100%, says Oura CEO
By Jeff John RobertsSeptember 10, 2025
RetailNike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
By Sydney Lake and Nick LichtenbergSeptember 5, 2025
A headshot for incoming Nike CEO Elliott Hill, a company boomerang
SuccessNike’s new CEO climbed his way from intern to top boss in almost 30 years
By Chloe BergerSeptember 20, 2024
RetailLululemon’s ‘long butt’ leggings are snatched off the shelves after customer complaints
By Chloe BergerJuly 31, 2024
Kanye West appears onstage at an Adidas Creates 747 Warehouse event wearing an Adidas sweatshirt.
NewslettersHow an early Kanye West scandal showed Adidas’ massive DEI shortcomings
By Lila MacLellanMay 1, 2024
A Lululemon store.
RetailLululemon is paying people for their used clothes
By Chris MorrisApril 15, 2022
NOBULL co-founders Marcus Wilson (left) and Michael Schaeffer (right) in their store in Boston.
NewslettersThe duo behind CrossFit’s favorite athletic brand has a unique design approach—no BS—and it’s paying off
By Nicole Gull McElroyMarch 15, 2022
RetailNike stock hits an all-time high as e-commerce powers through the pandemic
By Phil WahbaDecember 21, 2020
Under Armour-Hong Kong Store
RetailUnder Armour shares plunge 17% on grim forecast
By Phil WahbaFebruary 11, 2020
Under Armour CEO Uses Full Page Newspaper Ad To Oppose President Trump's Immigration Ban
RetailUnder Armour Is Still Facing Huge Problems
By Phil WahbaFebruary 13, 2018
Inside a Foot Locker Inc. Store Ahead Of Earnings
RetailMaybe Foot Locker Should Be Afraid of Amazon Selling Nike
By Phil WahbaAugust 18, 2017
RetailCanada Goose Is Practicing Patience With Its International Expansion
By John KellMay 11, 2017
RetailJ.C. Penney Doubles Down on Nike as Kohl’s Gets Set for Under Armour
By Phil WahbaJanuary 18, 2017
A Lululemon store logo is pictured on a shop in Santa Monica
RetailWhy Lululemon Has Wall Street Feeling Zen
By John KellDecember 7, 2016
Why Michael Jordan went to China for Nike
By Scott CendrowskiOctober 23, 2015
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C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebrationAn image of a popular article
By Fortune EditorsMarch 25, 2026
Environment
Vail Resorts CEO says it’s time to think beyond the $1,000 ski pass that helped build the empireAn image of a popular article
By Fortune EditorsMarch 26, 2026
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
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