athleisure

The ousted founder of millennial athleisure darling Outdoor Voices has resurfaced: ‘We’re back, baby’
Retail

The ousted founder of millennial athleisure darling Outdoor Voices has resurfaced: ‘We’re back, baby’

By Molly Liebergall and Morning Brew
August 5, 2025
CEO Calvin McDonald stands on a stage with a red curtain behind him.
Retail

Lululemon misses sales expectations after yanking ‘long butt’ leggings as Wall Street looks for more innovation

By
August 30, 2024
With a growth strategy and expansion plan in place, Outdoor Voices is focusing on product, community engagement, and getting back to its roots.
Retail

Activewear brand Outdoor Voices acquired by owner of Reese Witherspoon’s fashion label—3 months after it closed all stores and laid off dozens

By
June 3, 2024
Shoppers walk at a Uniqlo store in the Glendale Galleria shopping mall.
Retail

Gen Z women flock to Uniqlo as return-to-office mandates force them to merge work and evening wear

By
April 22, 2024
Stef Reid of Great Britain competes in the Women's Long Jump
Retail

Paralympian criticizes Nike and Decathlon for refusing to sell single shoes after displaying amputee mannequins

By
April 11, 2024
Millennial activewear brand Outdoor Voices is on the verge of bankruptcy after abruptly closing all its stores: ‘Our chairwoman was posting cat memes the day we were told’
Retail

Millennial activewear brand Outdoor Voices is on the verge of bankruptcy after abruptly closing all its stores: ‘Our chairwoman was posting cat memes the day we were told’

By
March 26, 2024
A group of shoppers going into a Lululemon store
Retail

Chinese consumers are flocking back to high-end goods as Lululemon reports a 79% jump in China sales

By
June 2, 2023
Do traditional work clothes really make you more productive?
Success

Do traditional work clothes really make you more productive?

By
April 17, 2022
Workleisure-M.M.LaFleur.10917_Foster-Pant__Black_FR
Retail

Apparel sales soar as shoppers opt for cozy, stretchy ‘workleisure’

By
August 25, 2021
Adidas gives Reebok the boot. Will this go down as one of the worst sportswear acquisitions ever?
Retail

Adidas gives Reebok the boot. Will this go down as one of the worst sportswear acquisitions ever?

By
August 13, 2021
Gap Inc. CEO Art Peck
Retail

Gap Inc.’s Hill City Set to Pop Up Offline into Physical Retail

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Lululemon
Retail

Sweat Marketing: Lululemon’s Tie-In With Barry’s Bootcamp

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July 25, 2019
Leggings Should Be Worn On Planes, and the Office, and Everywhere Else
Leadership

Leggings Should Be Worn On Planes, and the Office, and Everywhere Else

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March 27, 2017
A Lululemon store logo is pictured on a shop in Santa Monica
Retail

Why Lululemon Has Wall Street Feeling Zen

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December 7, 2016
Carrie Underwood: Not Your Typical Athleisure Celeb
MPW

Carrie Underwood: Not Your Typical Athleisure Celeb

By
November 21, 2016

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