Apple
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NewslettersHow TSMC convinced Apple it would be a trustworthy partner, landing the Taiwan company its most significant semiconductor contract to date
By Eamon BarrettFebruary 10, 2023
SuccessApple has avoided the tech layoff wave that hit Google and Amazon because it made one key decision
By Saksha Menezes and BloombergFebruary 10, 2023
TechSlow iPhone sales make for an unusually ugly quarter for Apple—and shows that even tech’s superstar is reeling from the sluggish economy
By Mark Gurman and BloombergFebruary 2, 2023
MagazineApple, Microsoft, and Warren Buffett’s Berkshire Hathaway earn top performance marks from their business rivals—and they do it year after year
By Matthew Heimer and Scott DeCarloFebruary 1, 2023
By Christiaan HetznerJanuary 19, 2023
By Mark Gurman and BloombergJanuary 19, 2023
TechApple’s Tim Cook takes a rare CEO pay cut after investor pushback. But he’ll still earn a fortune
By Mark Gurman and BloombergJanuary 12, 2023
By Mark Gurman and BloombergJanuary 12, 2023
By Jacob CarpenterJanuary 9, 2023
By Chris MorrisJanuary 9, 2023
FinanceApple is cutting back on ordering key products in the face of weakening demand—here’s why analysts are still bullish on the company
By Will DanielJanuary 4, 2023
By Nicholas GordonJanuary 4, 2023
FeaturesDesigned in California, assembled in Vietnam—but still Chinese: A top Chinese AirPod manufacturer is following Apple as it shifts away from the mainland
By Gregor Stuart HunterDecember 16, 2022
By Jacob CarpenterDecember 15, 2022
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