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What it’s like wearing Apple’s buzzy Vision Pro goggles and venturing into the weird and isolating world of virtual reality
Tech
What it’s like wearing Apple’s buzzy Vision Pro goggles and venturing into the weird and isolating world of virtual reality
By Michael Liedtke and The Associated PressJune 6, 2023
Apple’s new headset created a ‘sell-the-news’ event according to KeyBanc analyst who says short-term revenue gains will be ‘immaterial’
Tech
Apple’s new headset created a ‘sell-the-news’ event according to KeyBanc analyst who says short-term revenue gains will be ‘immaterial’
By Rachel ShinJune 6, 2023
Tim Cook
Tech
Tim Cook says Apple’s new $3,500 goggles bring a ‘new dimension to powerful personal technology.’ Dan Ives sees 150,000 in sales.
By Michael Liedtke and The Associated PressJune 6, 2023
A picture of Craig Federighi against a big logo of Apple
Tech
A ‘ducking’ annoying iPhone autocorrect issue is finally getting fixed—and it’s all thanks to A.I.
By Prarthana PrakashJune 6, 2023
Apple CEO Tim Cook
Leadership
4 Fortune 500 companies are led by openly LGBTQ CEOs. Here’s what they’ve said about their experience in corporate America
By Paige McGlauflinJune 6, 2023
Tim Cook thinks Apple has cracked the code on making mixed-reality headsets a hit, but analysts say it will take years to know for sure 
Tech
Tim Cook thinks Apple has cracked the code on making mixed-reality headsets a hit, but analysts say it will take years to know for sure 
By Stephen PastisJune 5, 2023
Apple just revealed its biggest new product category in years and its stock price dropped
Tech
Apple just revealed its biggest new product category in years and its stock price dropped
By Rachel ShinJune 5, 2023
Apple’s mixed reality headset is here! Meet the $3,500 Vision Pro, and everything else Apple launched at its developer conference
Tech
Apple’s mixed reality headset is here! Meet the $3,500 Vision Pro, and everything else Apple launched at its developer conference
By Rachel ShinJune 5, 2023
Apple shares hit a record high fueled by the expected blockbuster premiere of a mixed-reality headset
Tech
Apple shares hit a record high fueled by the expected blockbuster premiere of a mixed-reality headset
By Ryan Vlastelica, Subrat Patnaik and BloombergJune 5, 2023
Star of Apple developer conference expected to be mixed-reality headset that could be another company milestone—or join VR and AR duds
Tech
Star of Apple developer conference expected to be mixed-reality headset that could be another company milestone—or join VR and AR duds
By Michael Liedtke and The Associated PressJune 4, 2023
This Week in the Metaverse: Apple and Meta’s looming headset war
NFTs and Culture
This Week in the Metaverse: Apple and Meta’s looming headset war
By Marco Quiroz-GutierrezJune 3, 2023
Apple bulls are bracing for a Tim Cook ‘flex’ moment
Tech
Apple bulls are bracing for a Tim Cook ‘flex’ moment
By Stephen PastisJune 2, 2023
You should lower your expectations for Apple’s magic headset
Tech
You should lower your expectations for Apple’s magic headset
By Dave SmithJune 2, 2023
A person holding an iPhone next to a laptop
Finance
Apple’s new Goldman Sachs savings accounts excited savers with high interest rates—now some users are struggling to get their money out
By Prarthana PrakashJune 2, 2023
Apple has big plans to expand is retail business into China and plans to open another 53 stores around the world in the next 4 years
Tech
Apple has big plans to expand is retail business into China and plans to open another 53 stores around the world in the next 4 years
By Mark Gurman and BloombergJune 1, 2023
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