Adidas

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Nike CEO John Donahoe walks out of a black car and closes the door.
Retail

Converse layoffs are the latest casualties of Nike’s $2 billion do-or-die plan to get back on its feet

By
May 15, 2024
Kanye West appears onstage at an Adidas Creates 747 Warehouse event wearing an Adidas sweatshirt.
Newsletters

How an early Kanye West scandal showed Adidas’ massive DEI shortcomings

By
May 1, 2024
People walk outside of an Adidas store.
Newsletters

Adidas built a brand on Black celebrities but workers say it fell short on its own DEI efforts

By
April 29, 2024
Yeezy Foam shoes are seen at a store in Krakow, Poland
Retail

Adidas predicts profit boost due to strong demand for the classic Samba – whilst continuing to shed Yeezy stock

By Tim Loh and Bloomberg
April 17, 2024
Adidas sponsors the German national team
Companies

Adidas halts sale of some German national team jerseys following resemblance to Nazi SS logo

By
April 2, 2024
a player in a football field
Lifestyle

Adidas blind-sided by surprise move as German national soccer team drops brand after 77 years in favor of Nike’s ‘best financial offer’

By
March 22, 2024
people standing in a line on a pavement
Retail

Yeezy still weighs heavy on Adidas as the sportswear company faces its first loss in 30 years—but 2024 could finally offer some respite

By
March 13, 2024
Exterior of a Puma store.
Retail

Puma bets on Africa’s wave of Gen Zers and their love for ‘casualization’ to drive growth—but analysts worry about the impact of laziness on the sportswear industry

By
February 10, 2024
a person holding a black sneaker shoe
Retail

Adidas decides not to write off its remaining Yeezy inventory as CEO warns of potential $850M profit shortfall

By
February 1, 2024
Adidas CEO gave out his number to 60,000 employees to boost morale after that Kanye West crisis: ‘Some people think I’m crazy’
Leadership

Adidas CEO gave out his number to 60,000 employees to boost morale after that Kanye West crisis: ‘Some people think I’m crazy’

By
January 15, 2024
MLS commissioner Don Garber
Tech

The $40 billion AI mania sprouts a tech incubator program in the unlikeliest place: Major League Soccer

By
January 11, 2024
Kanye West
Retail

Adidas still has $320M of unsold Yeezy shoes after breaking with Kanye over antisemitic comments and is considering writing them off: ‘That is financially the worst case’

By David McHugh and The Associated Press
November 8, 2023
Fashion show guests are seen wearing Adidas shoes including Yeezys
Finance

Yeezy is the gift that keeps on giving as Adidas makes over $350 million selling Ye’s shoes last quarter

By Tim Loh and Bloomberg
November 8, 2023
Adidas shares soar after booming Yeezy sales lead it to boost profit expectations again
Finance

Adidas shares soar after booming Yeezy sales lead it to boost profit expectations again

By Tim Loh and Bloomberg
October 18, 2023
Adidas CEO Bjørn Gulden
Leadership

New Adidas CEO suffers humiliating walk-back after fumbling the Kanye West Yeezy controversy

By
September 22, 2023

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