Adidas
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RetailConverse layoffs are the latest casualties of Nike’s $2 billion do-or-die plan to get back on its feet
By Sasha RogelbergMay 15, 2024
By Lila MacLellanMay 1, 2024
NewslettersAdidas built a brand on Black celebrities but workers say it fell short on its own DEI efforts
By Emma BurleighApril 29, 2024
CompaniesAdidas halts sale of some German national team jerseys following resemblance to Nazi SS logo
By Christiaan HetznerApril 2, 2024
LifestyleAdidas blind-sided by surprise move as German national soccer team drops brand after 77 years in favor of Nike’s ‘best financial offer’
By Prarthana PrakashMarch 22, 2024
RetailYeezy still weighs heavy on Adidas as the sportswear company faces its first loss in 30 years—but 2024 could finally offer some respite
By Prarthana PrakashMarch 13, 2024
RetailPuma bets on Africa’s wave of Gen Zers and their love for ‘casualization’ to drive growth—but analysts worry about the impact of laziness on the sportswear industry
By Ryan HoggFebruary 10, 2024
RetailAdidas decides not to write off its remaining Yeezy inventory as CEO warns of potential $850M profit shortfall
By Prarthana PrakashFebruary 1, 2024
LeadershipAdidas CEO gave out his number to 60,000 employees to boost morale after that Kanye West crisis: ‘Some people think I’m crazy’
By Orianna Rosa RoyleJanuary 15, 2024
TechThe $40 billion AI mania sprouts a tech incubator program in the unlikeliest place: Major League Soccer
By Paolo ConfinoJanuary 11, 2024
RetailAdidas still has $320M of unsold Yeezy shoes after breaking with Kanye over antisemitic comments and is considering writing them off: ‘That is financially the worst case’
By David McHugh and The Associated PressNovember 8, 2023
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