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Page 2 of 14
Nike CEO John Donahoe walks out of a black car and closes the door.
Retail
Converse layoffs are the latest casualties of Nike’s $2 billion do-or-die plan to get back on its feet
By Sasha RogelbergMay 15, 2024
Kanye West appears onstage at an Adidas Creates 747 Warehouse event wearing an Adidas sweatshirt.
Newsletters
How an early Kanye West scandal showed Adidas’ massive DEI shortcomings
By Lila MacLellanMay 1, 2024
People walk outside of an Adidas store.
Newsletters
Adidas built a brand on Black celebrities but workers say it fell short on its own DEI efforts
By Emma BurleighApril 29, 2024
Yeezy Foam shoes are seen at a store in Krakow, Poland
Retail
Adidas predicts profit boost due to strong demand for the classic Samba – whilst continuing to shed Yeezy stock
By Tim Loh and BloombergApril 17, 2024
Adidas sponsors the German national team
Companies
Adidas halts sale of some German national team jerseys following resemblance to Nazi SS logo
By Christiaan HetznerApril 2, 2024
a player in a football field
Lifestyle
Adidas blind-sided by surprise move as German national soccer team drops brand after 77 years in favor of Nike’s ‘best financial offer’
By Prarthana PrakashMarch 22, 2024
people standing in a line on a pavement
Retail
Yeezy still weighs heavy on Adidas as the sportswear company faces its first loss in 30 years—but 2024 could finally offer some respite
By Prarthana PrakashMarch 13, 2024
Exterior of a Puma store.
Retail
Puma bets on Africa’s wave of Gen Zers and their love for ‘casualization’ to drive growth—but analysts worry about the impact of laziness on the sportswear industry
By Ryan HoggFebruary 10, 2024
a person holding a black sneaker shoe
Retail
Adidas decides not to write off its remaining Yeezy inventory as CEO warns of potential $850M profit shortfall
By Prarthana PrakashFebruary 1, 2024
Adidas CEO gave out his number to 60,000 employees to boost morale after that Kanye West crisis: ‘Some people think I’m crazy’
Leadership
Adidas CEO gave out his number to 60,000 employees to boost morale after that Kanye West crisis: ‘Some people think I’m crazy’
By Orianna Rosa RoyleJanuary 15, 2024
MLS commissioner Don Garber
Tech
The $40 billion AI mania sprouts a tech incubator program in the unlikeliest place: Major League Soccer
By Paolo ConfinoJanuary 11, 2024
Kanye West
Retail
Adidas still has $320M of unsold Yeezy shoes after breaking with Kanye over antisemitic comments and is considering writing them off: ‘That is financially the worst case’
By David McHugh and The Associated PressNovember 8, 2023
Fashion show guests are seen wearing Adidas shoes including Yeezys
Finance
Yeezy is the gift that keeps on giving as Adidas makes over $350 million selling Ye’s shoes last quarter
By Tim Loh and BloombergNovember 8, 2023
Adidas shares soar after booming Yeezy sales lead it to boost profit expectations again
Finance
Adidas shares soar after booming Yeezy sales lead it to boost profit expectations again
By Tim Loh and BloombergOctober 18, 2023
Adidas CEO Bjørn Gulden
Leadership
New Adidas CEO suffers humiliating walk-back after fumbling the Kanye West Yeezy controversy
By Christiaan HetznerSeptember 22, 2023
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