Adidas Yeezy Boost
RetailWith Yeezys in the rearview mirror, Sambas and Gazelles are helping drive the big Adidas reboot
By Prarthana PrakashJuly 31, 2024
NewslettersAdidas built a brand on Black celebrities but workers say it fell short on its own DEI efforts
By Emma BurleighApril 29, 2024
RetailYeezy still weighs heavy on Adidas as the sportswear company faces its first loss in 30 years—but 2024 could finally offer some respite
By Prarthana PrakashMarch 13, 2024
RetailAdidas decides not to write off its remaining Yeezy inventory as CEO warns of potential $850M profit shortfall
By Prarthana PrakashFebruary 1, 2024
RetailAdidas still has $320M of unsold Yeezy shoes after breaking with Kanye over antisemitic comments and is considering writing them off: ‘That is financially the worst case’
By David McHugh and The Associated PressNovember 8, 2023
EuropeAdidas CEO on Kanye West’s antisemitic remarks: ‘I don’t think he’s a bad person. It just came off that way’
By David Hamilton and The Associated PressSeptember 21, 2023
PoliticsAdidas’ CEO says Kanye ‘didn’t mean’ the anti-Semitic comments that cost him his Yeezy shoe deal
By Paolo ConfinoSeptember 20, 2023
RetailAdidas is selling more Yeezy shoes and giving some proceeds to fighting antisemitism. It won’t say how much
By David McHugh and The Associated PressJuly 28, 2023
By Chloe TaylorJuly 24, 2023
FinanceKanye West ‘mishandled virtually all’ of the money from a $100 million-a-year marketing fund meant for Yeezy, Adidas says
By Bob Van Voris, Kim Bhasin and BloombergJuly 20, 2023
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