Adidas Yeezy Boost

Adidas CEO Bjoern Gulden
Retail

With Yeezys in the rearview mirror, Sambas and Gazelles are helping drive the big Adidas reboot

By
July 31, 2024
People walk outside of an Adidas store.
Newsletters

Adidas built a brand on Black celebrities but workers say it fell short on its own DEI efforts

By
April 29, 2024
Yeezy Foam shoes are seen at a store in Krakow, Poland
Retail

Adidas predicts profit boost due to strong demand for the classic Samba – whilst continuing to shed Yeezy stock

By Tim Loh and Bloomberg
April 17, 2024
people standing in a line on a pavement
Retail

Yeezy still weighs heavy on Adidas as the sportswear company faces its first loss in 30 years—but 2024 could finally offer some respite

By
March 13, 2024
a person holding a black sneaker shoe
Retail

Adidas decides not to write off its remaining Yeezy inventory as CEO warns of potential $850M profit shortfall

By
February 1, 2024
Kanye West
Retail

Adidas still has $320M of unsold Yeezy shoes after breaking with Kanye over antisemitic comments and is considering writing them off: ‘That is financially the worst case’

By David McHugh and The Associated Press
November 8, 2023
Adidas shares soar after booming Yeezy sales lead it to boost profit expectations again
Finance

Adidas shares soar after booming Yeezy sales lead it to boost profit expectations again

By Tim Loh and Bloomberg
October 18, 2023
Kanye West

Adidas CEO on Kanye West’s antisemitic remarks: ‘I don’t think he’s a bad person. It just came off that way’

By David Hamilton and The Associated Press
September 21, 2023
Kanye West
Politics

Adidas’ CEO says Kanye ‘didn’t mean’ the anti-Semitic comments that cost him his Yeezy shoe deal

By
September 20, 2023
Adidas sold $400 million in Yeezy shoes last quarter—the same as it did a year ago before Kanye West’s antisemitic outbursts
Finance

Adidas sold $400 million in Yeezy shoes last quarter—the same as it did a year ago before Kanye West’s antisemitic outbursts

By Tim Loh and Bloomberg
August 3, 2023
Kanye West
Retail

Adidas is selling more Yeezy shoes and giving some proceeds to fighting antisemitism. It won’t say how much

By David McHugh and The Associated Press
July 28, 2023
Ye is seen, outside Kenzo, during Paris Fashion Week - Menswear F/W 2022-2023, on January 23, 2022 in Paris, France.
Lifestyle

Kanye West fans race to snap up $563 million of Adidas’s unsold and unwanted Yeezys

By
July 24, 2023
Kanye West ‘mishandled virtually all’ of the money from a $100 million-a-year marketing fund meant for Yeezy, Adidas says
Finance

Kanye West ‘mishandled virtually all’ of the money from a $100 million-a-year marketing fund meant for Yeezy, Adidas says

By Bob Van Voris, Kim Bhasin and Bloomberg
July 20, 2023
Adidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements
Lifestyle

Adidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements

By
May 11, 2023
Adidas warehouses are still piled high with $1.3bn in Yeezy shoes as company can’t decide what to do with the gear
Lifestyle

Adidas warehouses are still piled high with $1.3bn in Yeezy shoes as company can’t decide what to do with the gear

By David McHugh and The Associated Press
May 5, 2023

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