Adidas Yeezy Boost
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LifestyleDemand for Yeezy shoes has rocketed since Kanye West’s anti-Semitic rants ended Adidas partnership
By Chloe TaylorFebruary 27, 2023
RetailAdidas owns the rights to everything about the Yeezy products except the name as it seeks to plug up to 15% hole in profits post-Kanye
By David McHugh and The Associated PressNovember 9, 2022
RetailAdidas might be cutting ties to Kanye West, but the company could still be paying him millions of royalties into 2023
By Isaiah Poritz, Chris Dolmetsch and BloombergOctober 26, 2022
LifestyleAdidas plans to keep selling its Yeezy product designs—just without the Kanye West branding
By Kim Bhasin and BloombergOctober 26, 2022
Retail‘I can say anti-Semitic things, and Adidas can’t drop me. Now what?’ As Kanye West taunts Adidas, calls grow for German sportswear giant to cut ties
By Sophie MellorOctober 24, 2022
By Deirdre Hipwell, Tim Loh and BloombergOctober 21, 2022
FinanceAdidas puts Yeezy deal ‘under review’ amid ‘White Lives Matter’ stunt at Paris Fashion Week. Kanye responds with ‘I AM ADIDAS’
By Sophie MellorOctober 7, 2022
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