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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash.
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash.

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Starbucks is winning customers back after investing $500 million in workers and stores
Starbucks is winning customers back after investing $500 million in workers and stores
By Phil WahbaApril 29, 2026
starbucks
‘A little touch of luxury, it goes a long way’: Starbucks CEO sees the turn in the turnaround as human touch sings
By Nick LichtenbergApril 29, 2026
Exclusive: Michael Boes talks being named the first-ever chief MAHA officer. ‘Nothing’s been off the table’
Exclusive: Michael Boes talks being named the first-ever chief MAHA officer. ‘Nothing’s been off the table’
By Catherina GioinoApril 24, 2026
greer
No, tariffs are not strengthening the economy
By Alex DuranteApril 29, 2026
mormon
‘Our fans have an obsession with beverages’: McDonald’s jumps on ‘dirty soda’ trend from TikTok and ‘Secret Lives of Mormon Wives’
By Dee-Ann Durbin, Nick Lichtenberg and The Associated PressApril 28, 2026
Latest Stories
Jamie Dimon, chief executive officer of JPMorgan Chase & Co., at the Norges Bank Investment Management annual investment conference in Oslo, Norway, on Tuesday, April 28, 2026.
EconomyFor years, the risk Jamie Dimon was most concerned about was geopolitics. His answer has shifted
By Eleanor PringleApril 30, 2026
Duncan Tait, CEO of Inchcape
Europe“Competition is good for the industry”. Inchcape CEO’s case for optimism in automotive’s next chapter
By Duncan TaitApril 30, 2026
charles
Travel & LeisureKing Charles’ star-studded trip to New York includes Anna Wintour, Lionel Richie and a Harlem student saying ‘I like your hair’
By Philip Marcelo, Anthony Izaguirre, Dave Collins and The Associated PressApril 30, 2026
art
LawFather-daughter duo duped New York City art world with at least 200 fake Banksy, Warhols, Wyeths, prosecutors say
By Jake Offenhartz and The Associated PressApril 30, 2026
gen z
Arts & Entertainment57% of Americans between 13 and 17 years old get news from social media at least once a day
By David Bauder, Linley Sanders and The Associated PressApril 30, 2026
inflation
EconomyThe biggest jump in 3 years: gas’ effect on core inflation in March revealed
By Christopher Rugaber and The Associated PressApril 30, 2026
inflation
EconomyU.S. GDP rebounds from lackluster end to 2025, grows at 2% rate in first quarter
By Paul Wiseman and The Associated PressApril 30, 2026
google
InvestingGoogle shares hit all-time high on blowout earnings, market cap doubles to $4.4 trillion in just a year
By Michael Liedtke and The Associated PressApril 30, 2026
More RetailPage 93 of 100
Are we really ready to dump our smartphones?
NewslettersAre we really ready to dump our smartphones?
By Alexei OreskovicNovember 10, 2023
  • Woman badly burned by cooking spray that ‘exploded into a fireball’ is awarded $7.1 million in damages
    RetailWoman badly burned by cooking spray that ‘exploded into a fireball’ is awarded $7.1 million in damages
    By Claire Savage and The Associated PressNovember 1, 2023
Britney Spears is driving a book-buying renaissance in the U.K.
RetailBritney Spears is driving a book-buying renaissance in the U.K.
By Ryan HoggNovember 10, 2023
Here’s what’s open (and closed) on Veterans Day 2023—and Nov. 10
RetailHere’s what’s open (and closed) on Veterans Day 2023—and Nov. 10
By Chris MorrisNovember 10, 2023
people walking outside a Cartier store
RetailCartier owner Richemont sales disappoint as economic pressures start to pinch even the rich
By Prarthana PrakashNovember 10, 2023
China’s export restrictions on critical minerals are threatening the viability of EV makers–and forcing them to innovate
CommentaryChina’s export restrictions on critical minerals are threatening the viability of EV makers–and forcing them to innovate
By Gene BerdichevskyNovember 9, 2023
Wizz Air flight on the ground seen in an airport
RetailEurope’s ‘worst airline’ had its best months with record half-year profits over $400 million—but problems for Wizz Air aren’t over just yet
By Prarthana PrakashNovember 9, 2023
  • Walmart plans to have two Black Friday sales this holiday season
    RetailWalmart plans to have two Black Friday sales this holiday season
    By Chris MorrisNovember 1, 2023
Novo Nordisk faces first real test as Eli Lilly wins approval for a weight loss-aiding drug—and it’s nearly $300 cheaper than Wegovy
RetailNovo Nordisk faces first real test as Eli Lilly wins approval for a weight loss-aiding drug—and it’s nearly $300 cheaper than Wegovy
By Ryan HoggNovember 9, 2023
Ingka Group CEO Jesper Brodin says there’s no ‘middle way’ on China—and you can’t suddenly de-risk ‘if you invest like we do’
RetailIngka Group CEO Jesper Brodin says there’s no ‘middle way’ on China—and you can’t suddenly de-risk ‘if you invest like we do’
By Lionel LimNovember 9, 2023
Don’t expect a holiday gift bonanza this year.  More than half of consumers plan to spend less amid inflation and economic worries
RetailDon’t expect a holiday gift bonanza this year. More than half of consumers plan to spend less amid inflation and economic worries
By Diana Li and The Associated PressNovember 8, 2023
Dimmed lights, no in-store radio: Morning shopping at Walmart is going to be a lot more peaceful
RetailDimmed lights, no in-store radio: Morning shopping at Walmart is going to be a lot more peaceful
By Chris MorrisNovember 8, 2023
Kanye West
RetailAdidas still has $320M of unsold Yeezy shoes after breaking with Kanye over antisemitic comments and is considering writing them off: ‘That is financially the worst case’
By David McHugh and The Associated PressNovember 8, 2023
  • Europe’s richest millennial is $615m richer after first payout from his family’s Red Bull fortune
    SuccessEurope’s richest millennial is $615m richer after first payout from his family’s Red Bull fortune
    By Marton Eder and BloombergNovember 1, 2023
The UAW and the Big Three can turn America’s ‘Great Rebalancing’ into a win-win for both sides. Here’s how
CommentaryThe UAW and the Big Three can turn America’s ‘Great Rebalancing’ into a win-win for both sides. Here’s how
By Adam HanftNovember 7, 2023
Here’s what’s open (and closed) on Election Day 2023
RetailHere’s what’s open (and closed) on Election Day 2023
By Chris MorrisNovember 7, 2023
Starbucks hikes pay for U.S. hourly workers—but excludes union members from some of those raises as tension between the two sides rises another notch
RetailStarbucks hikes pay for U.S. hourly workers—but excludes union members from some of those raises as tension between the two sides rises another notch
By Dee-Ann Durbin and The Associated PressNovember 6, 2023
a row of people seen at work with frames for eye glasses in hand
RetailLVMH strikes sunglasses deal targeting entry-level shoppers as luxury spending slows down
By Prarthana PrakashNovember 6, 2023
Victoria's Secret angels on the catwalk
RetailVictoria’s Secret, the hypersexualized iconic millennial brand, tried to remake itself as feminist—and Gen Z saw right through it
By Paige HagyNovember 4, 2023
A Starbucks employee serving coffee
RetailStarbucks’ $10 billion earnings boost is trying to tell us something about the economy growing at its fastest rate in 3 years
By Paolo ConfinoNovember 3, 2023
Nikko Griffin, left, and Tyra Patterson, call out to arriving voters in the parking lot of the Hamilton County Board of Elections during early in-person voting in Cincinnati.
RetailOhio residents are voting on whether to legalize recreational marijuana, but the state legislature and business lobby appear dead-set against it
By Samantha Hendrickson and The Associated PressNovember 3, 2023
Burger King jumped on the vegan burger bandwagon, but sales aren’t exactly sizzling: ‘It’s not a big part of the current focus’
HealthBurger King jumped on the vegan burger bandwagon, but sales aren’t exactly sizzling: ‘It’s not a big part of the current focus’
By Deena Shanker and BloombergNovember 3, 2023
Fresh off an earnings blowout, Starbucks unveils plans to open another 17,000 locations by 2030
RetailFresh off an earnings blowout, Starbucks unveils plans to open another 17,000 locations by 2030
By Chris MorrisNovember 3, 2023
Tim Cook keeps giving the same answer about Apple’s generative AI plans, and it’s falling flat with investors
FinanceTim Cook keeps giving the same answer about Apple’s generative AI plans, and it’s falling flat with investors
By Rachyl JonesNovember 2, 2023
Amazon designed its algorithm at Jeff Bezos’s urging to be something it wanted to show you, not the cheapest and best product, government claims
TechAmazon designed its algorithm at Jeff Bezos’s urging to be something it wanted to show you, not the cheapest and best product, government claims
By Irina IvanovaNovember 2, 2023
Amazon collected $1 billion in extra profits using algorithm that jacked up prices on customers, FTC alleges in antitrust case
RetailAmazon collected $1 billion in extra profits using algorithm that jacked up prices on customers, FTC alleges in antitrust case
By Haleluya Hadero and The Associated PressNovember 2, 2023
Chart shows subscription prices for selected streaming services
TechConsumers are paying more than ever for streaming TV each month and analysts say there’s no reason for the companies to stop raising prices
By Rachyl JonesNovember 2, 2023
Yellow Trucking
FinanceThe largest freight bankruptcy in history punched a $5 billion hole in the economy, cost 30,000 jobs, and left the taxpayer holding the bag for a COVID bailout
By Irina IvanovaNovember 2, 2023
Gen Z and millennials have found a lucrative new hobby thanks to skyrocketing luxury prices: Flipping designer handbags
FeaturesGen Z and millennials have found a lucrative new hobby thanks to skyrocketing luxury prices: Flipping designer handbags
By Hillary HoffowerNovember 2, 2023
Can I sell you the Golden Gate Bridge? How San Francisco’s savvy business leaders are betting on ineffective advertising to save the city’s reputation
CommentaryCan I sell you the Golden Gate Bridge? How San Francisco’s savvy business leaders are betting on ineffective advertising to save the city’s reputation
By Richard TorrenzanoNovember 2, 2023
A smiling woman wearing an Amazon jacket
CommentaryAmazon’s $26 billion delivery business runs on exhausted, sweat-soaked drivers running door to door. Now we’re on strike
By Cecilia PorterNovember 2, 2023
Toyota recalls nearly 2 million RAV4 SUVs due to fire danger from batteries when subjected to forceful turns
RetailToyota recalls nearly 2 million RAV4 SUVs due to fire danger from batteries when subjected to forceful turns
By The Associated PressNovember 1, 2023
The alleged crime epidemic in places like San Francisco causing stores to flee may actually just be bad management, investment bank suggests
RetailThe alleged crime epidemic in places like San Francisco causing stores to flee may actually just be bad management, investment bank suggests
By Irina IvanovaNovember 1, 2023
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Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regretsplaceholder alt text
By Preston ForeApril 27, 2026
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’placeholder alt text
By Eleanor PringleApril 29, 2026
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointeeplaceholder alt text
By Eva RoytburgApril 29, 2026
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