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Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl

The Chiefs didn’t make the Super Bowl this year, but CMO Lara Krug still has lessons to share for the league.

By Emma HinchliffeFebruary 6, 2026
Woman with blonde hair sitting on stage
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
Latest Stories
Arts & EntertainmentHow much will the winners (and losers) of Super Bowl LX get paid?
By Sydney LakeFebruary 8, 2026
Real EstateWe may be looking at the housing affordability crisis all wrong. Higher earners are driving home prices, not lack of supply, researchers say
By Jason MaFebruary 7, 2026
AsiaMalaysia’s economy minister sees 2026 as a year of ‘execution’ as Anwar administration tries to lock in policy gains
By Nicholas Gordon and Angelica AngFebruary 7, 2026
PoliticsICE protests, Bad Bunny flip script on Trump’s midterms playbook
By Alicia Diaz, Augusta Saraiva and BloombergFebruary 7, 2026
Arts & EntertainmentThe Super Bowl made scarcity its superpower
By Randall Williams and BloombergFebruary 7, 2026
EconomyDorsey’s Block cutting up to 10% of staff in efficiency push
By Natasha Mascarenhas, Emily Mason and BloombergFebruary 7, 2026
PoliticsTrump backs Nexstar’s $6.2 billion takeover of broadcast rival Tegna, a few months after blasting merger of ‘Radical Left Networks’
By Christopher Rugaber and The Associated PressFebruary 7, 2026
North AmericaHims & Hers scraps copycat Wegovy weight-loss pill after probe
By Jessica Nix, Madison Muller and BloombergFebruary 7, 2026
More NewslettersPage 83 of 100
Sunil and Anil Varanasi, cofounders of Meter.
NewslettersWhy Meter’s Varanasi brothers have to think beyond internet infrastructure to excel
By Allie GarfinkleAugust 21, 2024
NewslettersRBC countersues fired CFO for ‘personal relationship,’ bank claims it supported her career
By Sheryl EstradaAugust 21, 2024
Newsletters3 CEOs are trying to reduce California’s wildfires by innovating its power grid
By Diane Brady and Joey AbramsAugust 21, 2024
NewslettersThe AI election nightmare is just beginning. Here’s how it could get worse
By Sharon GoldmanAugust 20, 2024
Ursula von der Leyen, President of the European Commission, is welcomed by representatives of TSMC at a symbolic ground-breaking ceremony on the future site of a chip factory to be known as the European Semiconductor Manufacturing Company (ESMC).
NewslettersTSMC’s first European plant builds momentum for the EU’s chip ambitions—but a key Intel decision is yet to arrive
By David MeyerAugust 20, 2024
NewslettersHillary Clinton passes responsibility for shattering the glass ceiling to Kamala Harris in emotional DNC speech: ‘The future is here’
By Emma Hinchliffe and Nina AjemianAugust 20, 2024
REI Closing Its Doors On Black Friday - Invites Nation To OptOutside
NewslettersREI is famous for a progressive corporate culture, but some employees aren’t feeling the love
By Azure Gilman and Emma BurleighAugust 20, 2024
NewslettersCompanies are hiring fractional CFOs—and scoring serious talent
By Sheryl EstradaAugust 20, 2024
NewslettersAMD’s ZT acquisition marks a new chapter in the chip maker’s chase of Nvidia
By Allie GarfinkleAugust 20, 2024
Newsletters‘Woke’ Harley-Davidson ditches DEI, folding to right-wing pressure
By Diane Brady and Joey AbramsAugust 20, 2024
The FuboTV app on a television arranged in New York, US, on Wednesday, Feb. 21, 2024.
NewslettersFubo shares surge over 40% after judge blocks the launch of ESPN, Fox, and Warner’s Venu sports app
By David MeyerAugust 19, 2024
NewslettersWhat to know about Kamala Harris’s economic plan, from grocery prices to the child tax credit
By Emma Hinchliffe and Nina AjemianAugust 19, 2024
Women is stressed looking for job on laptop
NewslettersLooking for work is a struggle and headhunters are making it even harder. More than 8 in 10 recruiters say they post ‘ghost jobs’
By Emma BurleighAugust 19, 2024
Tom Chi, founding partner of At One Ventures.
NewslettersWhy Silicon Valley falls prey to ‘charisma distortion,’ according to investor and Google X founding member Tom Chi
By Allie GarfinkleAugust 19, 2024
NewslettersWill the next wave of unicorns come from within corporations instead of startups?
By Sheryl EstradaAugust 19, 2024
NewslettersHow Citadel’s Ken Griffin recruits his C-suite: ‘We hire people who are winners in life’ 
By Natalie McCormick and Ruth UmohAugust 19, 2024
NewslettersMore than half of Fortune 500 companies now cite AI as a business risk
By Diane Brady and Joey AbramsAugust 19, 2024
A woman in a black outfit stands in front of a white background with YouTube logos
NewslettersFortune Archives: The great feat Susan Wojcicki pulled off at YouTube
By Verne KopytoffAugust 18, 2024
photograph of an iPhone displaying various apps
NewslettersThe problem with the war against Temu and Shein 
By Jason Del ReyAugust 16, 2024
NewslettersWhy a financial services EVP launches new employee offerings like a minimum viable product
By Nick RockelAugust 16, 2024
A woman smiles as she holds up her bronze medal
NewslettersThe Jordan Chiles bronze medal controversy casts a shadow on a historic Olympics for female athletes
By Emma Hinchliffe and Nina AjemianAugust 16, 2024
Two employees strategize together.
NewslettersThe biggest problem facing large companies right now is finding great talent—here’s what they need to do to win the labor wars
By Emma BurleighAugust 16, 2024
students and a teacher in a Primer school
NewslettersExclusive: Primer, a VC-backed startup helping teachers launch their own microschools, notches legislative victory in Florida
By Allie GarfinkleAugust 16, 2024
NewslettersFinancial institutions are already leveraging AI as a competitive advantage
By Sheryl EstradaAugust 16, 2024
Hand Pointing at Fake News on Vintage Television Screen Collage Art. Floating exclamation mark, contemporary art.
NewslettersWhat business can do to fight misinformation
By Diane Brady and Joey AbramsAugust 16, 2024
NewslettersElon Musk touts uncensored AI images on X’s chatbot, calling Grok the ‘most fun AI in the world.’ Others call it ‘reckless’
By Sharon GoldmanAugust 15, 2024
NewslettersWill air taxis be ready to fly passengers by the next Olympics?
By Jessica MathewsAugust 15, 2024
NewslettersLux Capital’s Deena Shakir almost died after childbirth. It reinforced why she invests in women’s health
By Emma Hinchliffe and Nina AjemianAugust 15, 2024
Employees in a tense workplace conversation.
NewslettersPolitical issues can be a threat to company culture—here’s how CHROs are managing workplace tensions
By Emma BurleighAugust 15, 2024
NewslettersGlobal fintech investment falls to $51.9 billion in the first half of 2024, says KPMG data
By Allie GarfinkleAugust 15, 2024
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Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simpleAn image of a popular article
By Preston ForeFebruary 6, 2026
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contractAn image of a popular article
By Sasha RogelbergFebruary 7, 2026
Success
Nestlé’s CEO drinks 8 coffees a day, but says Gen Z staffers are his secret to staying sharp by ‘learning constantly’An image of a popular article
By Emma BurleighFebruary 5, 2026
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