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Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl

The Chiefs didn’t make the Super Bowl this year, but CMO Lara Krug still has lessons to share for the league.

By Emma HinchliffeFebruary 6, 2026
Woman with blonde hair sitting on stage
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
Latest Stories
North AmericaU.S. births dropped last year, offsetting 2024’s increase and dashing hopes for an upward trend
By Mike Stobbe and The Associated PressFebruary 6, 2026
PoliticsTrump’s racist post about Obamas is deleted after bipartisan backlash. The White House initially defended it, then blamed a staffer
By Bill Barrow, Josh Boak and The Associated PressFebruary 6, 2026
CryptoWhat caused the massive Bitcoin crash? Clues point to a blow-up at Hong Kong hedge funds
By Jeff John RobertsFebruary 6, 2026
InvestingDow soars by 1,200 points to top 50,000 for the first time as chipmakers and airlines lead ferocious stock market rebound
By Stan Choe and The Associated PressFebruary 6, 2026
CEO and co-founder of Anthropic Dario Amodei speaking on stage.
AIAnthropic’s newest model excels at finding security vulnerabilities—but raises fresh cybersecurity risks
By Beatrice NolanFebruary 6, 2026
Personal FinanceBest certificates of deposit (CDs) for February 2026
By Glen Luke FlanaganFebruary 6, 2026
LawMinneapolis fourth grader says ICE fears leave his 30-person class with just 7 students: ‘The teachers cry’
By Bianca Vázquez Toness and The Associated PressFebruary 6, 2026
The Chase logo on a green layered background.
Personal FinanceChase CD rates February 2026
By Joseph HostetlerFebruary 6, 2026
More NewslettersPage 21 of 100
NewslettersMore leaders are recognizing the ‘power of small teams’
By Diane BradySeptember 12, 2025
NewslettersAgentic AI moves beyond hype—but true autonomy is still a ways off
By Sharon GoldmanSeptember 11, 2025
Newsletters‘We’ve asked women for far too long to deal with pain and suffering’: Melinda French Gates invests a fresh $100 million in women’s health
By Lila MacLellanSeptember 11, 2025
Newsletters$1 billion berry startup Fruitist hires tech finance chief as its new CFO
By Sheryl EstradaSeptember 11, 2025
Oracle founder, chairman and CTO Larry Ellison.
NewslettersOracle CEO Larry Ellison’s ability to secure Nvidia GPUs has made it the cloud contender it never was and allowed Ellison to briefly surpass Elon Musk as the world’s richest man
By Jeremy KahnSeptember 11, 2025
NewslettersCharlie Kirk’s murder is the latest violent act to put public-facing leaders on edge
By Diane BradySeptember 11, 2025
NewslettersLinda Yaccarino’s first big hire after leaving X, former Bumble CEO’s new gig, and women execs to watch this week
By Emma HinchliffeSeptember 10, 2025
Newsletterse.l.f. Beauty’s CDIO says she’s responsible for AI’s foundation, but that these tools aren’t an IT mandate
By John KellSeptember 10, 2025
NewslettersTapestry doubles down on Gen Z and growth: New strategy targets $4 billion in shareholder returns, says CFO
By Sheryl EstradaSeptember 10, 2025
Newsletters‘We’ve never had a fundraising deck’: Here’s where venture capital stands now and where it’s going next
By Jessica MathewsSeptember 10, 2025
image of Apple's new iPhone Air on display
NewslettersApple’s ultrathin iPhone impresses fans but not investors
By Jeremy KahnSeptember 10, 2025
NewslettersCEOs at Brainstorm Tech in Park City reveal what’s holding them back in AI and trade
By Diane BradySeptember 10, 2025
Balloons in the shape of the letters "AI" about to be popped by someone with a pin.
NewslettersIs the AI bubble about to burst? There’s mounting data suggesting it might be
By Jeremy KahnSeptember 9, 2025
E. Jean Carroll
NewslettersE. Jean Carroll’s latest courtroom victory shows that bending to Trump’s will is not the only way
By Emma HinchliffeSeptember 9, 2025
Fortune tech correspondent Jason Del Rey (left) in conversation with DoorDash CEO and co-founder Tony Xu (right) at Fortune Brainstorm Tech on Sept. 8, 2025.
NewslettersDoorDash CEO Tony Xu: M&A is easy on paper— ‘very hard to get right in practice’
By Sheryl EstradaSeptember 9, 2025
Smartphone screen displaying Apple's "Awe dropping" logo for its hardware announcement show later today.
NewslettersAnticipation builds for Apple’s ‘awe dropping’ iPhone 17 reveal
By Jeremy KahnSeptember 9, 2025
NewslettersAn inside look at Ramp’s eye-popping $22.5 billion valuation
By Leo SchwartzSeptember 9, 2025
NewslettersQualtrics CEO Zig Serafin: The optimism around AI is contagious and not just hype
By Diane BradySeptember 9, 2025
CVS CEO Karen Lynch talks with Fortune editor in chief Alyson Shontell at Fortune's 2023 MPW Summit in California on Oct. 9, 2023.
NewslettersShe was the most powerful woman in business. Now she’s learning what comes after the CEO job
By Emma HinchliffeSeptember 8, 2025
Man sing a laptop with business data analytics dashboard
NewslettersAI consulting firm hits $1 billion, makes employees part owners
By Sheryl EstradaSeptember 8, 2025
Two employees stare at a computer at the office.
NewslettersHR leaders say AI ROI is a red herring. Here’s what firms should focus on instead
By Kristin StollerSeptember 8, 2025
NewslettersTerm Sheet Next: How a16z crypto’s Arianna Simpson has navigated the blockchain rollercoaster
By Leo SchwartzSeptember 8, 2025
NewslettersTrump goes to bat for Google with the EU
By Jeremy KahnSeptember 8, 2025
Progressive CEO, Tricia Griffith
NewslettersProgressive’s CEO on how paranoia and a ‘surgical focus’ grew the insurer into a $75B giant
By Ruth UmohSeptember 8, 2025
Photo: Hitachi Rail CEO Giuseppe Marino
NewslettersHitachi Rail Group CEO Giuseppe Marino is investing in a rail revolution for the U.S. 
By Diane BradySeptember 8, 2025
A woman in a light gray suit jacket and white t-shirt sits in front of an American flag
NewslettersThe one issue that can get Melania Trump to Washington? AI
By Emma HinchliffeSeptember 5, 2025
Screens displaying the logo of Grok, a generative artificial intelligence chatbot developed by xAI, the American company specializing in artificial intelligence and it's founder Elon Musk.
NewslettersThe exit of Elon Musk’s xAI CFO is the latest example of executive turnover at high-profile startups
By Sheryl EstradaSeptember 5, 2025
NewslettersExclusive: Baseten, AI inference unicorn, raises $150 million at $2.15 billion valuation
By Allie GarfinkleSeptember 5, 2025
NewslettersWhen the bond market sneezes, corporate America worries about a ‘debt-induced heart attack’
By Diane BradySeptember 5, 2025
Google CEO Sundar Pichai on July 9, 2025 in Sun Valley, Idaho. (Photo: Kevin Dietsch/Getty Images)
NewslettersThe real driver behind Google’s market-breaking stock rally
By Andrew NuscaSeptember 5, 2025
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C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone serviceAn image of a popular article
By Jacqueline MunisFebruary 5, 2026
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with TrumpAn image of a popular article
By Tristan BoveFebruary 3, 2026
Travel & Leisure
How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility they don’t see at homeAn image of a popular article
By Nick LichtenbergFebruary 5, 2026
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