• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersFortune CHRO

HR leaders say AI ROI is a red herring. Here’s what firms should focus on instead

Kristin Stoller
By
Kristin Stoller
Kristin Stoller
Editorial Director, Fortune Live Media
Down Arrow Button Icon
Kristin Stoller
By
Kristin Stoller
Kristin Stoller
Editorial Director, Fortune Live Media
Down Arrow Button Icon
September 8, 2025, 7:31 AM ET
Two employees stare at a computer at the office.
Some HR leaders believe that executives shouldn't be asking for an "ROI" on AI initiatives.Getty Images

Good morning!

Recommended Video

A few weeks ago, on a call with Fortune 500 CHROs across a multitude of industries, one tentatively brought up an issue she’d been having with her leadership team: They had asked her to prove the ROI, a figure showing monetary return on investment, of her investments in AI. She was perplexed.

It turns out, she wasn’t the only one. A recent MIT report showed that, despite the billions spent on AI initiatives, 95% of companies are seeing no measurable impact on their bottom lines.  

But Ruchi Kulhari, chief human resources officer of IT solution company Unisys, spoke up to say that ROI is the wrong question, at least at this stage.

“If we truly believe AI to be an enabler, It’s going to reflect its positives in everything we do in a strategic, smart way,” she said. “If we are looking for that one silver bullet output,” she added, “we’re kidding ourselves.”

If AI initiatives genuinely work, she said, the results will eventually show up in retention rates, the new skillsets employees build, and—in time—the revenue a company generates.

The question leaders should be asking instead is whether they are willing and ready to challenge the status quo—and empower their employees to do it, said Teuila Hanson, LinkedIn’s chief people officer. 

“You can’t just sprinkle AI on top of existing structures and expect your metrics or some wild metric to skyrocket,” Hanson said. “As an organization, you need to really reimagine how work is going to get done and how ideas are generated.”

Speaking of AI, our Fortune Brainstorm Tech summit kicks off today in Park City, Utah, where I’ll be moderating along with my talented colleagues. Follow along via our livestream here.

And before you go: Be sure to check out our new podcast, Titans and Disrupters of Industry. Fortune Editor-in-Chief Alyson Shontell will go in depth with the powerful thought leaders shaping both the world of business and the very way we live. The first episode features an exclusive interview with Accenture’s Julie Sweet, who discusses the company’s strategic shifts and the impact of AI, tariffs, and geopolitical changes on businesses.

Kristin Stoller
Editorial Director, Fortune Live Media
kristin.stoller@fortune.com

Around the Table

A round-up of the most important HR headlines.

Operating forklifts and pouring concrete have replaced swimming and kayaking at these new summer camps, where kids learn trade skills to set them on a stable career path. Bloomberg

Amazon CEO Andy Jassy is reshaping the culture at the tech giant, from monitoring employee phone use to creating a "bureaucracy mailbox." Business Insider

In today’s uncertain job market, workers are “job hugging” or clinging to their current roles—causing headaches for bosses and the economy. Wall Street Journal

Watercooler

Everything you need to know from Fortune.

Quarter-life crisis. Young workers are experiencing much higher levels of “despair” than those in midlife or older. —Nick Lichtenberg

Return of the office. Manhattan office leases are on track to return to pre-pandemic levels thanks to RTO mandates. —Jessica Coacci

Master’s movement. Graduates with little or no work experience are flocking to this unique business degree to stand out in the current job market. —Emma Burleigh

This is the web version of Fortune CHRO, a newsletter focusing on helping HR executives navigate the needs of the workplace. Sign up to get it delivered free to your inbox.
About the Author
Kristin Stoller
By Kristin StollerEditorial Director, Fortune Live Media
Instagram iconLinkedIn iconTwitter icon

Kristin Stoller is an editorial director at Fortune focused on expanding Fortune's C-suite communities.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Anthropic’s Mythos reveals a growing security gap: AI finds flaws far faster than companies can patch them
AIEye on AI
Anthropic’s Mythos reveals a growing security gap: AI finds flaws far faster than companies can patch them
By Sharon GoldmanApril 14, 2026
11 hours ago
Ally Bank reached 50/50 spend on men’s and women’s sports. Now its CMO is taking on ‘fanflation’
NewslettersMPW Daily
Ally Bank reached 50/50 spend on men’s and women’s sports. Now its CMO is taking on ‘fanflation’
By Emma HinchliffeApril 14, 2026
13 hours ago
Exclusive: AlphaSense names new CFO as revenue tops $500 million
NewslettersCFO Daily
Exclusive: AlphaSense names new CFO as revenue tops $500 million
By Sheryl EstradaApril 14, 2026
18 hours ago
Exclusive: Chad Rigetti’s Sygaldry raises $139 million to bring quantum hardware to AI data centers
NewslettersTerm Sheet
Exclusive: Chad Rigetti’s Sygaldry raises $139 million to bring quantum hardware to AI data centers
By Allie GarfinkleApril 14, 2026
19 hours ago
Trump’s war and rhetoric are drowning out the IMF’s growth agenda
NewslettersCEO Daily
Trump’s war and rhetoric are drowning out the IMF’s growth agenda
By Diane BradyApril 14, 2026
20 hours ago
OpenAI CEO Sam Altman (center) and Anthropic CEO Dario Amodei (right), not holding hands, in New Delhi on February 19, 2026. (Photo by Ludovic Marin/AFP/Getty Images)
NewslettersFortune Tech
OpenAI revenue chief accuses rival Anthropic of goosing revenue projections
By Andrew NuscaApril 14, 2026
20 hours ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
2 days ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
19 hours ago
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
Success
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
By Fortune EditorsApril 14, 2026
22 hours ago
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
AI
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
By Fortune EditorsApril 14, 2026
20 hours ago
Current price of gold as of April 13, 2026
Personal Finance
Current price of gold as of April 13, 2026
By Fortune EditorsApril 13, 2026
2 days ago
New drones are giving Ukraine a battlefield advantage and ravaging Russia’s oil industry
Innovation
New drones are giving Ukraine a battlefield advantage and ravaging Russia’s oil industry
By Fortune EditorsApril 13, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.