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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash.
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash.

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
hoskins
CommentaryGensler Co-Chair: Hot-desking was supposed to save money. It may be costing you your culture
By Diane HoskinsApril 30, 2026
Photo: Donald Trump
Big TechWith no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
Top CD rates today, April 30, 2026: Lock in up to up to 4.20%
Personal FinanceTop CD rates today, April 30, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganApril 30, 2026
Today’s top high-yield savings rates: Up to 5.00% on April 30, 2026
Personal FinanceToday’s top high-yield savings rates: Up to 5.00% on April 30, 2026
By Glen Luke FlanaganApril 30, 2026
The $665 billion question: Will Big Tech’s AI gamble pay off?
NewslettersThe $665 billion question: Will Big Tech’s AI gamble pay off?
By Diane BradyApril 30, 2026
tillis
CommentaryThom Tillis: Free markets built American prosperity. Government intervention puts it at risk
By Thom Tillis and John StanfordApril 30, 2026
iran
CommentaryThe Strait of Hormuz is a data problem, not just a military one
By Erik Bethel and Ami DanielApril 30, 2026
Current refi mortgage rates report for April 30, 2026
Personal FinanceCurrent refi mortgage rates report for April 30, 2026
By Glen Luke FlanaganApril 30, 2026
More MPWPage 97 of 100
Meg Whitman Leaves HPE, Charlie Rose Fired, John Lasseter on Leave: Broadsheet for Nov. 22
MPWMeg Whitman Leaves HPE, Charlie Rose Fired, John Lasseter on Leave: Broadsheet for Nov. 22
By Kristen BellstromNovember 22, 2017
  • Feed’s Lauren Bush Lauren: Brands Solve Problems Better Than Charities
    MPWFeed’s Lauren Bush Lauren: Brands Solve Problems Better Than Charities
    By John Patrick PullenNovember 14, 2017
GYMNASTICS-OLY-2016-RIO
MPWGymnast Gabby Douglas Says She Too Was Sexually Abused by Team Doctor
By Claire ZillmanNovember 22, 2017
Meg Whitman, Hewlett Packard Enterprise CEO, sits at her desk at the Hewlett Packard Corporate Headquarters in Palo Alto, California September 13, 2017. Credit: Brinson+Banks
TechHPE CEO Meg Whitman Is Stepping Down. Here’s What She Says About Her Next Move
By Jen WiecznerNovember 21, 2017
Neiman Marcus Group Inc. Chief Executive Officer Karen Katz Interview
RetailNeiman Marcus Finally Snaps Two-Year Losing Streak
By Phil WahbaNovember 21, 2017
NEW YORK, NY - NOVEMBER 18: Jennifer Lawrence attends "The Hunger Games: Mockingjay- Part 2" New York Premiere at AMC Loews Lincoln Square 13 theater on November 18, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images) *** Local Caption *** Jennifer Lawrence
MPWJennifer Lawrence Reveals Why She Didn’t Sue Apple Over Her Nude Photo Leak
By John Patrick PullenNovember 21, 2017
CBS This Morning
Arts & EntertainmentCBS News and PBS Fire Charlie Rose After Sexual Harassment Allegations
By ReutersNovember 21, 2017
  • StubHub Executive: Black Women in Business ‘Have to Ask For What They Want’
    MPWStubHub Executive: Black Women in Business ‘Have to Ask For What They Want’
    By Alana AbramsonNovember 14, 2017
CBS News
MPW‘I Am Not Okay’: Charlie Rose’s Co-Hosts Respond To His Sexual Misconduct Scandal
By Claire ZillmanNovember 21, 2017
FD/100 Washington Post Studio DATE: 5/9/06 PHOTO: Julia Ew
MPWHow Carrots Ruined Campbell Soup’s Most Recent Quarter
By Beth KowittNovember 21, 2017
Fortune Most Powerful Women Summit - Day 2
MPWArianna Huffington Defends Photo of Al Franken Grabbing Her Breasts: ‘I’m a Better Judge of How I Felt’
By Valentina ZaryaNovember 21, 2017
Hulu Presents A VIP Screening Of Original Series "The Handmaid's Tale" At The Wing In NYC
TechWhy WeWork Just Invested In This Women-Only Club
By Polina MarinovaNovember 21, 2017
Ruth Porat’s Googleyness, Another Al Franken Accuser, End of the Yellen Era: Broadsheet for Nov. 21
MPWRuth Porat’s Googleyness, Another Al Franken Accuser, End of the Yellen Era: Broadsheet for Nov. 21
By Valentina ZaryaNovember 21, 2017
  • How Zillow Made It Through the Housing Crisis
    MPWHow Zillow Made It Through the Housing Crisis
    By Anne VanderMeyNovember 14, 2017
GERMANY-POLITICS-PARLIAMENT
LeadershipMerkel Allies’ Appeal to Other Parties Falls on Deaf Ears
By Fortune Editors and ReutersNovember 21, 2017
Taylor Swift '1989' World Tour - Sydney
MPWTaylor Swift’s ‘Reputation’ Sells More Than 1 Million Copies in 4 Days
By ReutersNovember 21, 2017
The EU Is Taking a Drastic Step to Put More Women on Corporate Boards
MPWThe EU Is Taking a Drastic Step to Put More Women on Corporate Boards
By Claire ZillmanNovember 20, 2017
Weinstein Co. offer, Sen. Susan Collins, Anne Wojcicki: Broadsheet for Nov. 20
MPWWeinstein Co. offer, Sen. Susan Collins, Anne Wojcicki: Broadsheet for Nov. 20
By Kristen BellstromNovember 20, 2017
Parties Struggle To Find Consensus In Preliminary Coalition Talks
LeadershipAngela Merkel’s Epic Fail Is Bad for Germany, Worse for Europe
By Geoffrey SmithNovember 20, 2017
Obama And Biden Attend Ceremonial Swearing In Of Maria Contreras-Sweet As Small Business Administration Chief
MPWThis Former Obama Administration Official Wants to Buy The Weinstein Co. and Give It a Majority-Female Board
By ReutersNovember 20, 2017
Stitch Fix Inc. Chief Executive Officer Katrina Lake Interview
RetailStitch Fix’s IPO Is More Exciting Than Its Stock Would Have You Believe
By Lucinda ShenNovember 17, 2017
Al Franken, Stitch Fix IPO, Marrying Up: Broadsheet for Nov. 17
MPWAl Franken, Stitch Fix IPO, Marrying Up: Broadsheet for Nov. 17
By Valentina ZaryaNovember 17, 2017
#RefugeesWelcome Washington DC Dinner
MPW‘Where Do His Hands Go?’ Donald Trump Tweets About Al Franken Groping Photo
By David MeyerNovember 17, 2017
Stitch Fix Co-Founder Katrina Lake Interview
MPWStitch Fix Has a Downsized Tech IPO, Raises $120 Million
By David MeyerNovember 17, 2017
al franken- leeann tweeden
MPW‘I Felt Disgusted and Violated:’ Senator Al Franken Accused of Forcibly Kissing and Groping L.A. Radio Host
By Claire ZillmanNovember 16, 2017
Even More Roy Moore, Next Gen, Stitch Fix: Broadsheet for Nov. 16
MPWEven More Roy Moore, Next Gen, Stitch Fix: Broadsheet for Nov. 16
By Valentina ZaryaNovember 16, 2017
This Woman Ran the World’s Most Exclusive High-Stakes Poker Game
MPWThis Woman Ran the World’s Most Exclusive High-Stakes Poker Game
By Andrew NuscaNovember 15, 2017
Secretary Of State Tillerson And Ivanka Trump Hold 2017 Trafficking In Persons Report Event At State Department
MPWIvanka Trump on Roy Moore: ‘There’s a Special Place in Hell for People Who Prey on Children’
By Alana AbramsonNovember 15, 2017
Porsche At The De Grisogono 'Fatale In Cannes' Party - The 67th Cannes Film Festival
MPWAfrica’s Richest Woman Just Got Fired From Her Biggest Job
By Geoffrey SmithNovember 15, 2017
Fortune Most Powerful Women NextGen 2017
MPW2018 Candidate Says Donald Trump ‘Was More Respectful To Me Than the GOP Establishment Ever Was’
By Geoffrey SmithNovember 15, 2017
Why Walmart Is Selling Adult Sex Toys for the First Time
MPWWhy Walmart Is Selling Adult Sex Toys for the First Time
By Jen WiecznerNovember 15, 2017
Hope Solo Is Fed Up, Congress’s ‘Creep List,’ and Next Gen Recap: Broadsheet for Nov. 15
MPWHope Solo Is Fed Up, Congress’s ‘Creep List,’ and Next Gen Recap: Broadsheet for Nov. 15
By Valentina ZaryaNovember 15, 2017
The Asian-American Woman Behind the Viral Women’s March Song: ‘Everything I Do Is Political’
MPWThe Asian-American Woman Behind the Viral Women’s March Song: ‘Everything I Do Is Political’
By Valentina ZaryaNovember 14, 2017
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Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regretsplaceholder alt text
By Preston ForeApril 27, 2026
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPECplaceholder alt text
By Shawn TullyApril 29, 2026
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workersplaceholder alt text
By Sasha RogelbergApril 28, 2026
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