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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
Big TechTim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
By Alexei OreskovicApril 30, 2026
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
LawMeta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
By Catherina GioinoApril 30, 2026
Moreno gestures with his hand
PoliticsA ‘no-brainer’: Senate unanimously bans members and staff from using prediction markets
By Mary Clare Jalonick and The Associated PressApril 30, 2026
Kevin Warsh, nominee for chairman of the Federal Reserve.
BankingFormer Fed economist raises alarm on Warsh after historically partisan vote: ‘this is not normal is going to be a theme’
By Eva RoytburgApril 30, 2026
Landry speaks a podium wearing a white cowboy hat.
PoliticsTwo days before early voting starts, Louisiana suspends its congressional primaries after SCOTUS knocks majority-minority districts
By Sara Cline, Jack Brook, David A. Lieb and The Associated PressApril 30, 2026
A banner depicting portraits of Iran's late Supreme Leader Ayatollah Ali Khamenei and Ayatollah Mojtaba Khamenei
PoliticsIranian supreme leader says the only place Americans belong in the Gulf is ‘at the bottom of its waters’
By Jon Gambrell, Aamer Madhani and The Associated PressApril 30, 2026
Mike Johnson speaks at a podium.
PoliticsAfter warnings that funding could ‘run out’ for TSA workers, House approves bill to fund DHS, leaves out ICE
By Lisa Mascaro and The Associated PressApril 30, 2026
Wind energy CEO says company ‘must adapt’ as Trump offers $2 billion to kill offshore wind projects
EnergyWind energy CEO says company ‘must adapt’ as Trump offers $2 billion to kill offshore wind projects
By Marco Quiroz-GutierrezApril 30, 2026
More MPWPage 86 of 100
2018 Coachella Valley Music And Arts Festival - Weekend 1 - Day 2
MPWBeyoncé Became the First Black Woman to Headline Coachella
By Alana AbramsonApril 15, 2018
  • Vogue Magazine Editor-In-Chief Anna Wintour on stage
    MPWIs Vogue’s Anna Wintour Next in the Mass Editor Exodus?
    By Natasha BachApril 3, 2018
Marines, Charlie Rose, Beverly Cleary: Broadsheet April 13
MPWMarines, Charlie Rose, Beverly Cleary: Broadsheet April 13
By Kristen BellstromApril 13, 2018
Shari Redstone, Bill Cosby, The RealReal: Broadsheet April 12
MPWShari Redstone, Bill Cosby, The RealReal: Broadsheet April 12
By Valentina ZaryaApril 12, 2018
Mariah Carey smiles in front of a backdrop at the Nickelodeon Kid's Choice Awards. She is wearing large hoop earrings and a high ponytail and she looks genuinely happy.
CommentaryWhy Mariah Carey’s Bipolar Diagnosis Matters
By Ellen McGirtApril 11, 2018
Equal Pay, Michael Cohen, Theranos: Broadsheet April 11
MPWEqual Pay, Michael Cohen, Theranos: Broadsheet April 11
By Kristen BellstromApril 11, 2018
Three smiling businesswomen working in hotel suite
CommentaryBridging the Gap on Equal Pay Day
By Ellen McGirtApril 10, 2018
  • Kevin Carwile, Laura Ingraham, Justice Department: Broadsheet April 2
    MPWKevin Carwile, Laura Ingraham, Justice Department: Broadsheet April 2
    By Kristen BellstromApril 2, 2018
Three smiling businesswomen working in hotel suite
MPWBridging the Gap on Equal Pay Day
By Ellen McGirtApril 10, 2018
Women hold signs calling for equal pay during a march against Donald Trump in Munich
MPWOn Equal Pay Day 2018, There’s a Troubling Trend Behind the Shrinking Gender Pay Gap
By Claire ZillmanApril 10, 2018
Equal Pay Day, Tammy Duckworth, Loretta Lynch: Broadsheet April 10
MPWEqual Pay Day, Tammy Duckworth, Loretta Lynch: Broadsheet April 10
By Valentina ZaryaApril 10, 2018
USA v Colombia - Women's International Friendly
MPWOne State Beats Out New York and California for the U.S.’s Smallest Gender Pay Gap
By Hallie DetrickApril 10, 2018
Arjuna Capital managing partner Natasha Lamb
MPWMeet the Woman Who Convinced Apple, Starbucks, and Nike to Close Their Gender Pay Gaps
By Valentina ZaryaApril 10, 2018
  • Microsoft, Bumble vs Tinder: Broadsheet March 30
    MPWMicrosoft, Bumble vs Tinder: Broadsheet March 30
    By Kristen BellstromMarch 30, 2018
"Equal Pay Day" Protesters Demand Equal Pay For Women
MPWDon’t Believe These 5 Myths About the Gender Pay Gap
By Kristen BellstromApril 10, 2018
Lyft At Its San Francisco Headquarters Showcasing Lyft Cars, The Glowstache, The Lyft App, Lyft Passengers And Drivers
TechLyft Has Some Eccentric Ways of Honoring Equal Pay Day
By Jennifer CalfasApril 10, 2018
75th Golden Globe Awards – Photo Room – Beverly Hills
Arts & Entertainment‘We Corrected It.’ HBO Says It’s Eliminated Gender Pay Gaps on Its Shows
By Hallie DetrickApril 10, 2018
Laura Ingraham appears on-stage at CPAC, waves to crowd
MPWLaura Ingraham Blasts the Left’s ‘Plot to Silence Conservatives’ in Return to Fox News Show
By Natasha BachApril 10, 2018
Tammy Duckworth Pregnant
MPWTammy Duckworth Just Became the First Sitting Senator to Give Birth in Office
By Alana AbramsonApril 9, 2018
Crowd of businessmen with multiple expressions
MPWWant to Blow the Whistle on All-Male Panels? There’s an App For That
By Kristen BellstromApril 9, 2018
Scale formed by people
MPWHow These Major Companies Are Getting Equal Pay Right
By Jennifer CalfasApril 9, 2018
Molly Ringwald, Tony Robbins, Sheryl Sandberg: Broadsheet April 9
MPWMolly Ringwald, Tony Robbins, Sheryl Sandberg: Broadsheet April 9
By Kristen BellstromApril 9, 2018
Sheryl Sandberg, Facebook's chief operating officer.
TechSheryl Sandberg Says Facebook Users Would Have to Pay for Total Privacy
By David Z. MorrisApril 7, 2018
Sheryl Sandberg, Women House Record: Broadsheet May 6th
MPWSheryl Sandberg, Women House Record: Broadsheet May 6th
By Kristen BellstromApril 6, 2018
Two women seen laughing while holding a placard during the
MPW10,000 British Companies Revealed Their Pay Gaps. Here’s What We Learned
By Claire ZillmanApril 5, 2018
Maya Angelou, UK Pay Gap, Rebecca Dallet: Broadsheet April 5
MPWMaya Angelou, UK Pay Gap, Rebecca Dallet: Broadsheet April 5
By Valentina ZaryaApril 5, 2018
The #MeToo rally took place outside the Trump International
MPWAn Alarming Share of Americans Think Women Are Making False #MeToo Claims
By Kristen BellstromApril 4, 2018
34th Annual AWRT Gracie Awards Gala - Show
MPWInspiring Google Doodle Remembers Maya Angelou on Her 90th Birthday
By Don ReisingerApril 4, 2018
YouTube headquarters
LeadershipWhy Female Mass Shooters—Like the One at YouTube—Are So Extraordinarily Rare
By Claire ZillmanApril 4, 2018
Exclusive: Slack Promotes April Underwood to Chief Product Officer
MPWExclusive: Slack Promotes April Underwood to Chief Product Officer
By Michal Lev-RamApril 4, 2018
YouTube Shooting, All Raise, Midas List: Broadsheet April 4
MPWYouTube Shooting, All Raise, Midas List: Broadsheet April 4
By Kristen BellstromApril 4, 2018
Melody-McCloskey-StyleSeat
MPWExclusive: Former Uber CEO Travis Kalanick, Minted Co-Founder Melissa Kim Join StyleSeat Board
By Kirsten KorosecApril 4, 2018
Anna Wintour, Bill Cosby, Winnie Mandela: Broadsheet April 3rd
MPWAnna Wintour, Bill Cosby, Winnie Mandela: Broadsheet April 3rd
By Valentina ZaryaApril 3, 2018
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Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regretsplaceholder alt text
By Preston ForeApril 27, 2026
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?placeholder alt text
By Alexei OreskovicApril 29, 2026
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workersplaceholder alt text
By Sasha RogelbergApril 28, 2026
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