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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Meta wants to spend more even after it lost $80 billion on the Metaverse and over 20 million users
Big TechMeta wants to spend more even after it lost $80 billion on the Metaverse and over 20 million users
By Marco Quiroz-GutierrezMay 1, 2026
trump
Personal FinanceThe national debt is the same size as the economy. It’s a ‘disturbing warning and a call to action,’ watchdog says
By Nick LichtenbergMay 1, 2026
Current refi mortgage rates report for May 1, 2026
Personal FinanceCurrent refi mortgage rates report for May 1, 2026
By Glen Luke FlanaganMay 1, 2026
Current ARM mortgage rates report for May 1, 2026
Personal FinanceCurrent ARM mortgage rates report for May 1, 2026
By Glen Luke FlanaganMay 1, 2026
Mortgage rates today, May 1, 2026
Personal FinanceMortgage rates today, May 1, 2026
By Glen Luke FlanaganMay 1, 2026
Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
Big TechTim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
By Alexei OreskovicApril 30, 2026
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
LawMeta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
By Catherina GioinoApril 30, 2026
Moreno gestures with his hand
PoliticsA ‘no-brainer’: Senate unanimously bans members and staff from using prediction markets
By Mary Clare Jalonick and The Associated PressApril 30, 2026
More MPWPage 85 of 100
Alek Minassian, Incel, Women of Congress: Broadsheet for April 26
MPWAlek Minassian, Incel, Women of Congress: Broadsheet for April 26
By Kristen BellstromApril 26, 2018
  • 2018 Coachella Valley Music And Arts Festival - Weekend 1 - Day 2
    MPWBeyoncé Became the First Black Woman to Headline Coachella
    By Alana AbramsonApril 15, 2018
Metoo china ethereum blockchain bitcoin rape
The LedgerAs China Censors MeToo Activists, Ethereum’s Blockchain Proves to Be an Unlikely Ally
By Lucinda ShenApril 25, 2018
BirchBox CEO-Turned-Investor Hayley Barna Discusses Top Founder Mistakes
TechBirchBox CEO-Turned-Investor Hayley Barna Discusses Top Founder Mistakes
By Polina MarinovaApril 25, 2018
Hillary Clinton, Parliament Square, Uber: Broadsheet April 25
MPWHillary Clinton, Parliament Square, Uber: Broadsheet April 25
By Valentina ZaryaApril 25, 2018
There Are Now More Women in Congress Than Ever Before
MPWThere Are Now More Women in Congress Than Ever Before
By Natasha BachApril 25, 2018
Uber Reportedly Loses Over $1 Billion In First Half Of 2016
TechInside Uber’s Second Annual Diversity Report
By Polina Marinova and Grace DonnellyApril 24, 2018
  • Marines, Charlie Rose, Beverly Cleary: Broadsheet April 13
    MPWMarines, Charlie Rose, Beverly Cleary: Broadsheet April 13
    By Kristen BellstromApril 13, 2018
Crowd stands around news statue of Millicent Fawcett in Parliament Square in London
MPWLondon’s Parliament Square Just Unveiled Its First Statue of a Woman. What You Should Know About Honoree Millicent Fawcett
By Natasha BachApril 24, 2018
Sheryl Sandberg, Elaine Wynn, Ivana Trump: Broadsheet April 24
MPWSheryl Sandberg, Elaine Wynn, Ivana Trump: Broadsheet April 24
By Valentina ZaryaApril 24, 2018
Stacey Abrams, candidate for governor of Georgia
CommentaryCommentary: My $200,000 Debt Should Not Disqualify Me For Governor of Georgia
By Stacey AbramsApril 24, 2018
President Donald Trump stands in front of an American flag with his hand raised and his mouth open at a podium in the White House.
MPWIvana Trump Doesn’t Think President Trump Should Run Again in 2020
By Emily PriceApril 23, 2018
#MeToo Comebacks, Matt Lauer, Charlie Rose: Broadsheet April 23
MPW#MeToo Comebacks, Matt Lauer, Charlie Rose: Broadsheet April 23
By Kristen BellstromApril 23, 2018
  • Shari Redstone, Bill Cosby, The RealReal: Broadsheet April 12
    MPWShari Redstone, Bill Cosby, The RealReal: Broadsheet April 12
    By Valentina ZaryaApril 12, 2018
Sheryl Sandberg, COO of Facebook.
MPWSheryl Sandberg Talks Paid Family Leave, Community Organizing, and Cambridge Analytica
By Valentina ZaryaApril 23, 2018
Inside The Alibaba Group Holding Ltd. Headquarters And The 2015 Computing Conference
TechMen-Only Jobs and Beauty Requirements: Sexist Job Ads Abound in Chinese Tech
By BloombergApril 23, 2018
Paid Leave, Harriet Tubman, Fearless Girl: Broadsheet April 20
MPWPaid Leave, Harriet Tubman, Fearless Girl: Broadsheet April 20
By Valentina ZaryaApril 20, 2018
Meet the Activists Leading the Fight for Paid Family Leave
LeadershipMeet the Activists Leading the Fight for Paid Family Leave
By Valentina ZaryaApril 20, 2018
National School Walkout April 20
MPWNational School Walkout Draws Crowds on 19th Anniversary of Columbine Shooting
By Aric JenkinsApril 19, 2018
Sen. Tammy Duckworth Brings New Baby To Work After New Senate Law Passes
Leadership5 Politicians Who Brought Their Babies to Work Like Sen. Tammy Duckworth Did Today
By Alex ScimeccaApril 19, 2018
Fortune Most Powerful Women Next Gen Summit
TechWhy Sequoia’s Jess Lee Is Investing in On-Demand Staffing Platform Wonolo
By Michal Lev-RamApril 19, 2018
The Harriet Tubman $20 Bill Plan Has Been Put on the Back Burner
MPWThe Harriet Tubman $20 Bill Plan Has Been Put on the Back Burner
By Chris MorrisApril 19, 2018
U.S.-NEW YORK-WALL STREET-"FEARLESS GIRL" STATUE
MPW‘Fearless Girl’ Is Moving to the New York Stock Exchange
By Aric JenkinsApril 19, 2018
World’s Greatest Leaders, Southwest Airlines, Parkland Students: Broadsheet April 19
MPWWorld’s Greatest Leaders, Southwest Airlines, Parkland Students: Broadsheet April 19
By Kristen BellstromApril 19, 2018
Me-Too-Movement-WGL-2018
LeadershipWhy #MeToo Activists Are Some of the World’s Greatest Leaders
By Beth KowittApril 19, 2018
tammie jo shults southwest pilot
MPWWhat to Know About the Pilot on Southwest Airlines Flight 1380
By Grace DonnellyApril 18, 2018
Former First Lady Barbara Bush at the Bush Library for "The Presidents' Gatekeepers"
MPWTeaching America to Read Was the Perfect Life Mission for Barbara Bush
By Alana AbramsonApril 18, 2018
Barbara Bush, Kimba Wood, Stormy Daniels: Broadsheet April 18
MPWBarbara Bush, Kimba Wood, Stormy Daniels: Broadsheet April 18
By Valentina ZaryaApril 18, 2018
Pulitzer Prize, Desiree Linden, Estee Lauder: Broadsheet April 17
MPWPulitzer Prize, Desiree Linden, Estee Lauder: Broadsheet April 17
By Kristen BellstromApril 17, 2018
Jennifer-Hyman-Jennifer-Tejada
MPWEstée Lauder Adds 2 Women CEOs to Its Board As It Nears Gender Parity
By Claire ZillmanApril 16, 2018
Mindy Grossman, Beyonce, Barbara Bush: Broadsheet April 16
MPWMindy Grossman, Beyonce, Barbara Bush: Broadsheet April 16
By Valentina ZaryaApril 16, 2018
Fran Book Jacket
MPWHow to Address Inappropriate Behavior Without Making Enemies at the Office
By Fran Hauser and Valentina ZaryaApril 16, 2018
George Bush, Barbara Bush
MPWFormer First Lady Barbara Bush Is In Failing Health and Will Seek ‘Comfort Care’
By Alana AbramsonApril 15, 2018
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Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regretsplaceholder alt text
By Preston ForeApril 27, 2026
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyardplaceholder alt text
By Jake AngeloApril 30, 2026
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?placeholder alt text
By Alexei OreskovicApril 29, 2026
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