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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Trump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
EuropeTrump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
By Kirsten Grieshaber, Emma Burrows, Aamer Madhani and The Associated PressMay 2, 2026
 Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
Politics Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
By Aamer Madhani, Sarah El Deeb, Cara Anna and The Associated PressMay 2, 2026
Can the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
CommentaryCan the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
By Natalie Sum Yue ChungMay 2, 2026
Iran juggles oil cuts and storage strain to resist U.S. blockade
EnergyIran juggles oil cuts and storage strain to resist U.S. blockade
By Anthony Di Paola, Ben Bartenstein, Patrick Sykes, Weilun Soon, Charles Gorrivan and BloombergMay 2, 2026
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechDisney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
Apple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
AIApple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
By Chris Welch, Mark Gurman and BloombergMay 2, 2026
Unionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
AIUnionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
By Marc Levy and The Associated PressMay 2, 2026
San Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
BankingSan Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
By Greg Beacham and The Associated PressMay 2, 2026
More MPWPage 72 of 100
She's got big plans to run the city
MPWFemale Employees Who Are the Only Woman at Work Are 50% More Likely to Consider Quitting
By Emma HinchliffeOctober 23, 2018
  • Tinder Plus Launch Party With Jason Derulo And ZEDD
    MPWThe Match Group: We Underestimated Tinder, But So Did Sean Rad
    By Emma HinchliffeOctober 9, 2018
A daycare class walking in a public park in Boston Common.
MPWChildcare Costs More Than College Tuition in 28 U.S. States
By Claire ZillmanOctober 22, 2018
Selma Blair, Trump Transgender Definition, Rihanna Super Bowl: Broadsheet October 22
MPWSelma Blair, Trump Transgender Definition, Rihanna Super Bowl: Broadsheet October 22
By Kristen Bellstrom and Emma HinchliffeOctober 22, 2018
GM Holds Annual Shareholders Meeting In Detroit
MPWGeneral Motors Is Leading the Charge Toward Gender Equality in the Automotive Industry
By Jaclyn TropOctober 19, 2018
Britney Spears Announces Her New Residency at Park Theater at Park MGM During her Welcome Event at Toshiba Plaza
Arts & EntertainmentLas Vegas Becomes the Secret Weapon of Musicians in a Spotify World
By Chris MorrisOctober 19, 2018
A new PwC survey examines directors' opinions of boardroom diversity. (Klaus Vedfelt—Getty Images)
MPWBoard Diversity? A Surprising Share of Directors Say Shareholders Are Too Obsessed With It
By Claire ZillmanOctober 19, 2018
  • ENTERTAINMENT-US-MUSIC-BILLBOARD-AWARDS
    Arts & EntertainmentTaylor Swift’s Instagram Post Spurred Thousands to Register to Vote
    By Natasha BachOctober 9, 2018
Nikki Haley Honored At Annual Alfred E. Smith Memorial Foundation Dinner
LeadershipNikki Haley Warns Against Describing One’s Political Opponents As ‘Evil’
By Natasha BachOctober 19, 2018
WeWork Rent the Runway, Heidi Cruz, Cyan Banister: Broadsheet October 19
MPWWeWork Rent the Runway, Heidi Cruz, Cyan Banister: Broadsheet October 19
By Claire Zillman and Emma HinchliffeOctober 19, 2018
IBM Earnings, Melissa McCarthy, India #MeToo: Broadsheet October 18
MPWIBM Earnings, Melissa McCarthy, India #MeToo: Broadsheet October 18
By Kristen Bellstrom and Emma HinchliffeOctober 18, 2018
Fortune Global Forum 2018
HealthWhy General Mills Is Turning to ‘Throwback’ Farming to Fight Climate Change
By Emma HinchliffeOctober 17, 2018
Donna Strickland became only the third woman in 117 years to win the Nobel Prize in physics. She talked with Fortune's Clifton Leaf at the Fortune Global Forum.
MPWShe Had a Nobel Prize—But Not a Wikipedia Page
By Claire ZillmanOctober 17, 2018
  • Hope Hicks, Heidi Heitkamp, Bollywood #MeToo: Broadsheet October 9
    MPWHope Hicks, Heidi Heitkamp, Bollywood #MeToo: Broadsheet October 9
    By Kristen Bellstrom and Emma HinchliffeOctober 9, 2018
mary-barra-most-admired-mpw-2018
MPW14 Powerful Women Tell Us Which Executive They Most Admire
By Emma HinchliffeOctober 17, 2018
Spotted Pig, Y Combinator Sexual Harassment, Donna Strickland: Broadsheet October 17
MPWSpotted Pig, Y Combinator Sexual Harassment, Donna Strickland: Broadsheet October 17
By Claire Zillman and Emma HinchliffeOctober 17, 2018
Canadian minister of foreign affairs Chrystia Freeland talked trade and human rights at the Fortune Global Forum in Toronto.
MPWWhy Canada Is Taking More of a (Polite) Lead on the World Stage
By Beth KowittOctober 16, 2018
Ning Tang in discussion with Andrea Stairs and Phil Wahba at Fortune Global Forum on October 16, 2018.
TechDigital Consumers Want it All. Here’s How to Keep Up
By McKenna MooreOctober 16, 2018
Menstrual Disc Startup Flex Raises $3.6 Million, Acquires Menstrual Cup Startup Keela
MPWMenstrual Disc Startup Flex Raises $3.6 Million, Acquires Menstrual Cup Startup Keela
By Emma HinchliffeOctober 16, 2018
Harry’s Labs Launches Flamingo, a New Brand Specifically for Women’s Hair Care and Grooming
RetailHarry’s Labs Launches Flamingo, a New Brand Specifically for Women’s Hair Care and Grooming
By Rachel KingOctober 16, 2018
Donna Strickland, 2018 Nobel Laureate in Physics and a University of Waterloo professor, at the 2018 Fortune Global Forum in Toronto.
LeadershipNobel Laureate Donna Strickland: Yes, Women Are Joining Physics. But We’ve Got Work to Do
By Andrew NuscaOctober 16, 2018
Chief Raises $3 Million for an Executive Network to Get Powerful Women to the Top
MPWChief Raises $3 Million for an Executive Network to Get Powerful Women to the Top
By Emma HinchliffeOctober 16, 2018
Elizabeth Warren, Chief Funding, Saudi Arabia: Broadsheet October 16
MPWElizabeth Warren, Chief Funding, Saudi Arabia: Broadsheet October 16
By Kristen Bellstrom and Emma HinchliffeOctober 16, 2018
If You Want an Innovative Culture, You’re Going to Have to Take Some Risks
LeadershipIf You Want an Innovative Culture, You’re Going to Have to Take Some Risks
By Ellen McGirtOctober 15, 2018
Protesting Kavanaugh's nomination to the Supreme Court
LeadershipElizabeth Warren’s DNA Test Results Seem to Refute Trump’s ‘Pocahontas’ Mockery of Her Native American Heritage
By BloombergOctober 15, 2018
Meghan Markle Pregnant, Melania Trump, Royal Wedding: Broadsheet October 15
MPWMeghan Markle Pregnant, Melania Trump, Royal Wedding: Broadsheet October 15
By Claire Zillman and Emma HinchliffeOctober 15, 2018
The Duke And Duchess Of Sussex Arrive In Australia
MPWMeghan Markle Is Pregnant With a Royal Baby. Some Cheeky Brits Are Betting It Will Be Named ‘Brexit’
By Hallie DetrickOctober 15, 2018
Michelle Obama, Voter Suppression, Deciem: Broadsheet October 12
MPWMichelle Obama, Voter Suppression, Deciem: Broadsheet October 12
By Kristen Bellstrom and Emma HinchliffeOctober 12, 2018
Michelle Obama Addresses Voter Registration Rally In Florida
MPWMichelle Obama Launches New Initiative to Empower Girls Through Education
By Natasha BachOctober 11, 2018
Amazon AI, Formula One W Series, #HimToo: Broadsheet October 11
MPWAmazon AI, Formula One W Series, #HimToo: Broadsheet October 11
By Claire Zillman and Emma HinchliffeOctober 11, 2018
Nikki Haley, Barbra Streisand, Match Tinder Lawsuit: Broadsheet October 10
MPWNikki Haley, Barbra Streisand, Match Tinder Lawsuit: Broadsheet October 10
By Claire Zillman and Emma HinchliffeOctober 10, 2018
In goop Health Summit
TechOne of Goop’s Earliest Investors Says Gwyneth Paltrow Is ‘a Creative Force’
By Polina MarinovaOctober 10, 2018
The Amazon logo illuminated at night.  The sign can be seen
MPWAmazon Reportedly Killed an AI Recruitment System Because It Couldn’t Stop the Tool from Discriminating Against Women
By David MeyerOctober 10, 2018
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheeseplaceholder alt text
By Catherina GioinoMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
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