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Super Bowl ads go for silliness, tears and nostalgia as Americans reel from ‘collective trauma’ of recent upheaval — ‘Everybody is stressed out’

At a difficult time for America, Super Bowl advertisers ask viewers to take care of themselves and others — and maybe even crack a smile.

By Dee-Ann Durbin, Mae Anderson, Wyatte Grantham-Philips and The Associated PressFebruary 8, 2026
bad bunny
How Bad Bunny went from Super Bowl supporting act to headliner with ticket sales to rival Taylor Swift
By Jake AngeloFebruary 8, 2026
All the things you wanted to know about Super Bowl rings but were afraid to ask
By Chris Morris and Fortune EditorsFebruary 8, 2026
NBA star Metta World Peace says Kobe Bryant taught him that no matter how hard you work, someone else is working harder
By Orianna Rosa RoyleFebruary 8, 2026
How much will the winners (and losers) of Super Bowl LX get paid?
By Sydney LakeFebruary 8, 2026
Arts & Entertainment
More in Arts & Entertainment
The Super Bowl made scarcity its superpower

The NFL has perfected the art of giving people what they want — but not too much of it.

By Randall Williams and BloombergFebruary 7, 2026
Freestyle skier Eileen Gu says she suffered ‘post-Olympic depression’: ‘You can win the Olympics and still just enter the deepest rut of your life’

Gu is the youngest-ever Olympic champion in freestyle skiing. She will compete at the upcoming Winter Olympics in Milan beginning Feb. 7.

By Sasha RogelbergFebruary 7, 2026
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract

Maye joins the list of football stars who have lived humbly, even after receiving a generous paycheck.

By Sasha RogelbergFebruary 7, 2026
More in Arts & Entertainment
Travel & Leisure
More in Travel & Leisure
Meet the man who’s created Super Bowl confetti for the past 30 years after getting his start at Disney

He hauls more than 300 pounds of confetti to the Super Bowl.

By Donna Gordon Blankinship and The Associated PressFebruary 6, 2026
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone service

The new father is working out how to balance business and the “significantly underhyped” experience of raising a child.

By Jacqueline MunisFebruary 5, 2026
How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility they don’t see at home

America used to be the archetypal “soft power” country, but sushi, anime, and a different way of life place it in the land of the rising sun for Gen Z.

By Nick LichtenbergFebruary 5, 2026
More in Travel & Leisure
Education
More in Education
Photo of Rachel Cohen
A law associate making $300,000 a year at Skadden Arps quit over the firm’s deal with Donald Trump

The president is targeting major firms and lawyers are quitting as a result.

By Brit MorseMay 5, 2025
Get ready to pay more than $2,000 for a new iPhone: Experts say Trump’s 125% tariff on China is a ‘complete disaster for Apple’ akin to ‘Armageddon’

Trump’s 125% tariff on China could soon make the latest iPhone unattainable for most Americans, experts warn.

By Preston ForeApril 10, 2025
It’s about to get a lot harder for job seekers as tariffs are set to make the hiring landscape even more daunting

“The uncertainty created by these tariffs won’t make the situation any better.”

By Brit MorseApril 7, 2025
More in Education
Latest Stories
CommentaryPatient private capital is needed to help Asia plug its healthcare gaps
By Abrar MirFebruary 8, 2026
PoliticsTrump calls U.S. Olympian a ‘real Loser’ as athletes speak out against administration policies, while Jake Paul tells critics to ‘live somewhere else’
By Fernanda Figueroa and The Associated PressFebruary 8, 2026
HealthDr. Oz begs Americans to get inoculated against measles as outbreaks spiral around the country. ‘Take the vaccine, please’
By Matt Brown and The Associated PressFebruary 8, 2026
EconomyRussian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
InvestingBessent sees ‘unruly’ Chinese trading behind gold price swings
By Maria Paula Mijares Torres, Hadriana Lowenkron and BloombergFebruary 8, 2026
InvestingGambling stocks sag as prediction markets steal Super Bowl bets
By Peyton Forte, Denitsa Tsekova and BloombergFebruary 8, 2026
PoliticsJapanese prime minister’s landslide win gives her party a lower-house supermajority and more room to enact a right-wing agenda
By Mari Yamaguchi, Foster Klug and The Associated PressFebruary 8, 2026
InvestingNFL legend Joe Montana lived around top VC execs as a 49er, then leveraged those ties to launch his second career as an investor
By Jason MaFebruary 8, 2026
More LifestylePage 15 of 100
Traveler
Travel & LeisureWhen will I know if my flight is canceled? Here’s what to expect as delays ripple across U.S. airports
By Jessica CoacciNovember 12, 2025
Travel & LeisureMarriott abruptly cut ties with Sonder, leaving thousands of hotel guests stranded: It’s ‘inconceivable’ they would treat humans that way, guest says
By Sydney LakeNovember 12, 2025
Gen Z spending
SuccessOlder generations bash Gen Z for ‘doom spending.’ But experts say there’s a good reason why people splurge when they’re young
By Jessica CoacciNovember 12, 2025
Kim Kardashian wears a bedazzled white dress
RetailKim Kardashian’s Skims is now worth $5 billion after a massive $225 million funding round led by Goldman Sachs
By Dave SmithNovember 12, 2025
SuccessFrom homelessness to high growth: Jesse Frimpong’s AI-powered path to entrepreneurial success
By Alexandra KirkmanNovember 12, 2025
Andy Cohen
CommentaryThe new job for the airport CEO: It’s more challenging — and more uplifting — than ever
By Andy CohenNovember 12, 2025
OpenAI
AIOpenAI accused of ‘consistent and dangerous pattern’ rushing product to market that is ‘inherently unsafe or lacking in needed guardrails’
By Barbara Ortutay, Matt O'Brien and The Associated PressNovember 11, 2025
mortgage
Real EstateThe 50-year mortgage would cost you nearly $400k more than the standard, AP analysis says
By The Associated Press and Ken SweetNovember 11, 2025
Infant Formula
LawByHeart recalls every single bottle of baby formula sold nationwide as infant botulism outbreak hospitalizes 15 and counting
By Jonel Aleccia and The Associated PressNovember 11, 2025
small business
HealthU.S. health care premium spikes to squeeze Main Street businesses
By Caitlyn Reilly and BloombergNovember 11, 2025
Steve Jobs giving an Apple presentation in his iconic black turtleneck
InnovationApple is now selling a $150 sling for your iPhone made by the same designer who created Steve Jobs’ iconic black turtleneck
By Dave SmithNovember 11, 2025
Workers in meeting
SuccessGen Z wants to know what their coworkers earn—so they’re being more transparent about pay and shunning employers who hide salaries
By Jessica CoacciNovember 11, 2025
North AmericaFlights won’t just ‘bounce back’ after the government shutdown ends, airlines association warns. Here are all of the airports that are delayed
By Sydney LakeNovember 11, 2025
U.S. President Donald Trump speaks to journalists aboard Air Force One en route to South Korea on October 29, 2025 in Japan.
North America“Get back to work, NOW!!!”: Trump pressures unpaid controllers as FAA grounds thousands of flights
By Rio Yamat, Josh Funk and The Associated PressNovember 11, 2025
Travel & LeisureAirport lounges are about to get even more exclusive as some credit card companies jack up annual fees by more than 40%
By Matty Merritt and Morning BrewNovember 10, 2025
Zara Rahim posing in a beautiful outfit
SuccessMeet Zara Rahim, the 35-year-old with a stacked résumé who masterminded Zohran Mamdani’s winning mayoral campaign
By Dave SmithNovember 10, 2025
Bill Gates attend a meeting of Bloomberg at the Plaza Hotel on September 23, 2025 in New York City.
HealthBill Gates believes Alzheimer’s blood tests should be part of routine medicals—such prevention means you could work into your 90s if you wanted to
By Eleanor PringleNovember 10, 2025
A painting by Frida Kahlo titled "El sueño (La cama)" or (The Dream (The Bed), is displayed at Sotheby's auction rooms in London, Sept. 19, 2025.
North AmericaFrida Kahlo painting could sell for up to $60 million, breaking records for most expensive work by any female or Latin American artist
By The Associated PressNovember 10, 2025
SuccessBrian Chesky says Airbnb’s successful IPO was ‘one of the saddest periods’ of his life—then Barack Obama gave him one piece of advice
By Orianna Rosa RoyleNovember 10, 2025
James D. White
C-SuiteFormer Jamba Juice CEO: What an 86-year-old supermarket chain can teach leaders about culture 
By James D. WhiteNovember 10, 2025
C-SuiteFrom the Peace Corps to the boardroom: Humana CEO Jim Rechtin on listening and leading
By Diane BradyNovember 10, 2025
PoliticsDonald Trump booed as the first sitting US president at a regular-season NFL game since Carter in 1978
By Howard Fendrich and The Associated PressNovember 9, 2025
Travel & LeisureWorried your flight will be canceled? Here’s what to know about refunds and how to deal with airlines
By Rio Yamat and The Associated PressNovember 9, 2025
PoliticsThese GOP states would suffer the biggest blows if Affordable Care Act subsidies expire, analysts say
By Jason MaNovember 9, 2025
Pfizer
HealthPfizer beats out Novo Nordisk in bidding for obesity drugmaker Metsera
By Anne D'Innocenzio and The Associated PressNovember 9, 2025
James Watson
SuccessJames Watson, who co-discovered the DNA double helix when he was 24 years old, dies at 97
By Malcolm Ritter and The Associated PressNovember 9, 2025
shutdown
EconomyCanceled weekend flights climb past 2,500 as shutdown grinds on
By John Seewer and The Associated PressNovember 9, 2025
Office romance
CommentaryPower, love and paychecks: 30 years of data from Finland reveals the dangers of dating your boss
By Emily NixNovember 9, 2025
Arts & EntertainmentAfter selling his business for $532 million, this millennial says a life of leisure was surprisingly ‘boring’, so he’s choosing to go back to work
By Orianna Rosa RoyleNovember 9, 2025
NEW YORK, NEW YORK - FEBRUARY 12: A model (L) wears a brown fluffy faux fur coat a black t-shirt, a burgundy / purple leather Coach bag, gray denim jeans pants ; a model (R) wears a black leather jacket , a white knitted / texture jacket , a black pleated skirt , outside Coach, during New York Fashion Week, on February 12, 2024 in New York City.
RetailFor Gen Z, quiet luxury is dead—they’re packing lunch at home while shelling out on conspicuous consumption
By Eva RoytburgNovember 9, 2025
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Most Popular
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debtAn image of a popular article
By Jason MaFebruary 7, 2026
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contractAn image of a popular article
By Sasha RogelbergFebruary 7, 2026
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simpleAn image of a popular article
By Preston ForeFebruary 6, 2026
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